How to Start a Bank: The Complete Guide (2023)

Starting a bank is a complex process that requires a deep understanding of the financial industry, as well as the legal and regulatory requirements that govern the sector. In this guide, we’ll take you through the steps involved in starting a bank, using Bank of America as a case example.

Case Study: Bank of America

Bank of America is one of the largest banks in the United States, with over $2.7 trillion in assets and over 200,000 employees. The bank was founded in 1904 as the Bank of Italy, and over the years, it has grown through mergers and acquisitions to become the global financial institution it is today.

Step 1: Know the Business

Before starting a bank, it’s important to have a clear understanding of the banking industry and the specific niche you plan to target. This includes understanding the different types of banks, the regulatory environment, and the competitive landscape.

There are several types of banks, including commercial banks, investment banks, and community banks. Commercial banks focus on consumer and business banking services, while investment banks specialize in underwriting securities and providing advisory services to clients. Community banks are smaller institutions that serve specific regions or communities.

Regulation is a key consideration for anyone looking to start a bank. Banks are subject to strict regulatory oversight from multiple agencies, including the Federal Reserve, the FDIC, and the OCC. These agencies have strict requirements for capitalization, liquidity, and risk management, among other things.

Finally, understanding the competitive landscape is important for anyone starting a bank. There are already many established players in the banking industry, so it’s important to have a clear understanding of what sets your bank apart from the competition. This could be through offering unique products or services, targeting a specific niche market, or leveraging technology to provide a better customer experience.

How do banks make money?

Banks make money in several ways, including interest income, fees, and trading revenue.

Interest income is the primary way banks generate revenue. Banks make loans to customers, and charge interest on those loans. They also pay interest on deposits to attract and retain customers. The difference between the interest they earn on loans and the interest they pay on deposits is called the net interest margin, and is a key measure of a bank’s profitability.

Banks also generate revenue through fees, such as ATM fees, overdraft fees, and account maintenance fees. These fees can be a significant source of revenue for banks, particularly for those that have large numbers of customers.

Finally, some banks generate revenue through trading activities, such as buying and selling securities or currencies. This can be a lucrative business, but it also carries significant risk.

Fractional reserve banking

One key aspect of banking is fractional reserve banking. This is a system in which banks hold only a fraction of their deposits as reserves, and lend out the rest. For example, if a bank has $100 in deposits and a reserve requirement of 10%, it must hold $10 in reserves and can lend out the remaining $90. This system allows banks to create money by making loans, and is a key driver of economic growth. However, it also carries significant risk, particularly if borrowers are unable to repay their loans.

Creation of the FDIC

The FDIC, or Federal Deposit Insurance Corporation, was created in 1933 in response to the widespread bank failures that occurred during the Great Depression. The FDIC is a government agency that provides insurance for bank deposits up to a certain amount, currently $250,000 per depositor per bank. This insurance helps to protect depositors in the event that their bank fails, and has been a key factor in maintaining public confidence in the banking system.

De Novo Banks:

De novo banks refer to newly chartered banks that are formed with the aim of creating a new financial institution in a particular market or region. These banks typically offer services that are different from existing financial institutions and aim to compete based on their unique value proposition. Starting a de novo bank requires a deep understanding of the regulatory environment, capitalization requirements, and the target market.

Regulation:

The banking industry is highly regulated, and starting a de novo bank requires compliance with a complex web of federal and state regulations. The regulatory requirements include obtaining a charter, securing deposit insurance, and meeting capitalization requirements. Additionally, de novo banks are subject to ongoing regulatory oversight by agencies such as the Federal Reserve, the FDIC, and the OCC.

Capitalization:

Capitalization is a critical component of starting a de novo bank. Capital is the money invested in the bank by its founders, shareholders, and other investors. The amount of capital required to start a bank varies depending on the size and complexity of the institution, as well as the regulatory requirements. De novo banks are typically required to have a minimum amount of capital, which serves as a buffer against potential losses.

Can I start a bank with no money?

It is highly unlikely that an individual can start a bank with no money. Starting a de novo bank requires significant capital investment, as well as a deep understanding of the banking industry and the regulatory environment. The process of starting a bank typically involves raising capital from investors, securing a charter, and meeting regulatory requirements.

Step 2: Write a business plan

Writing a business plan is an essential step in starting a de novo bank. A business plan outlines the goals, strategies, and financial projections for the new bank. The plan should include a market analysis, a description of the products and services the bank will offer, and a competitive analysis. It should also outline the management structure and the qualifications of the management team.

How will it make money?

De novo banks generate revenue in several ways, including interest income, fees, and trading revenue. Interest income is the primary source of revenue for banks and is generated by making loans to customers and charging interest on those loans. Banks also generate revenue through fees, such as ATM fees, overdraft fees, and account maintenance fees. Finally, some banks generate revenue through trading activities, such as buying and selling securities or currencies.

What is the target market?

Identifying the target market is a critical step in starting a de novo bank. The target market should be clearly defined, and the bank’s products and services should be tailored to meet the needs of that market. The target market may be based on geographic location, demographic characteristics, or a specific niche market. For example, a de novo bank might focus on providing banking services to small businesses in a particular region, or it might target high net worth individuals with specialized wealth management services. The key is to identify a market that is underserved by existing financial institutions and to create a value proposition that meets the needs of that market.

Brick-and-Mortar or Online-Only?

One of the biggest decisions when starting a business is whether to operate as a brick-and-mortar establishment or an online-only business. Both options have their advantages and disadvantages, and the decision depends on several factors, such as the target market, the type of product or service, and the availability of resources.

Brick-and-Mortar Business:

A brick-and-mortar business is a physical storefront that customers can visit to purchase products or services. The advantage of a brick-and-mortar business is that it provides a tangible presence in the community and allows for face-to-face interactions with customers. This can be particularly valuable for businesses that offer a personalized service or that rely on a strong local customer base. However, operating a brick-and-mortar business can also be expensive, as it requires leasing or purchasing a physical space, hiring employees, and maintaining inventory.

Online-Only Business:

An online-only business is a company that operates solely through a website or other digital platforms. The advantage of an online-only business is that it can operate with lower overhead costs than a brick-and-mortar establishment. It also has the potential to reach a wider audience, as it is not limited to a specific geographic area. However, online-only businesses may face challenges in building customer trust and establishing a strong brand identity.

Define Your Business Structure:

Choosing the right business structure is critical to the success of any business. The structure determines how the company is organized, how it is taxed, and how liability is allocated. The most common business structures include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each structure has its own advantages and disadvantages, and the decision depends on several factors, such as the number of owners, the level of personal liability, and the tax implications.

Choose Your Name:

Choosing a name is an essential part of starting a business. The name should be memorable, unique, and reflective of the company’s values and mission. It is important to choose a name that is not already in use by another business and to check that the domain name and social media handles are available. Additionally, the name should be easy to spell and pronounce and should not be offensive or inappropriate.

Here are 50 examples of potential bank names:

1. Apex Bank
2. Unity Financial
3. Blue Horizon Bank
4. Golden State Bank
5. Elite Trust Bank
6. Liberty National Bank
7. Sunrise Community Bank
8. Bright Future Bank
9. Pacific Crest Bank
10. Summit Bank
11. Heritage Trust Bank
12. Northern Star Bank
13. Coastal Bank
14. Keystone Financial
15. Harbor Bank
16. Pioneer Bank
17. Capital Trust Bank
18. Evergreen Financial
19. Meadowbrook Bank
20. Sunrise Valley Bank
21. Bridgeview Bank
22. Liberty Bank and Trust
23. Premier Community Bank
24. Midtown Bank
25. Apex Financial
26. Capitol Trust Bank
27. Skyline Bank
28. Harbor Financial
29. Northridge Bank
30. Magnolia Bank
31. First Trust Bank
32. One America Bank
33. Heritage Financial
34. River City Bank
35. Clearview Bank
36. Crescent Bank
37. Prime Trust Bank
38. Platinum Financial
39. Bayside Bank
40. Sunrise Bank and Trust
41. Pacific Trust Bank
42. Legacy Bank
43. Ironwood Bank
44. Pinecrest Bank
45. Bridge Bank
46. Summit Trust Bank
47. Catalina Bank
48. Sovereign Trust Bank
49. Harvest Bank
50. Sapphire Bank

Address Start-Up and Operations Costs:

Starting and operating a business requires a significant investment of time and money. It is essential to have a clear understanding of the start-up and ongoing operational costs before launching the business. Start-up costs may include legal fees, registration fees, inventory, equipment, and marketing expenses. Ongoing operational costs may include rent or mortgage payments, salaries or wages, insurance, and utilities. It is important to create a detailed budget that includes all of these costs and to have a plan for generating revenue to cover these expenses. Additionally, it is crucial to have a plan for managing cash flow, as many businesses fail due to a lack of cash flow management.

Regulatory/Legal Compliance:

One of the critical aspects of starting a bank is ensuring compliance with applicable regulations and laws. The banking industry is highly regulated, and new banks must obtain various licenses and approvals from federal and state regulatory agencies, such as the Federal Reserve, the FDIC, and the OCC. Additionally, banks must adhere to stringent anti-money laundering (AML) and know-your-customer (KYC) regulations to prevent fraudulent activities and protect customers’ identities and personal information.

KYC and AML Compliance:

KYC and AML regulations require banks to verify the identity of their customers and monitor their financial activities to identify and report suspicious transactions. Banks must establish robust KYC and AML policies and procedures and allocate adequate resources to ensure compliance. This may include implementing automated monitoring systems, hiring compliance officers, and conducting regular training for staff.

Security:

Ensuring the security of customers’ funds and data is paramount for any bank. Banks must establish robust security protocols to protect against cyber threats, data breaches, and other security risks. This may include implementing multi-factor authentication, data encryption, firewalls, and other security measures. Banks should also develop an incident response plan to address potential security breaches promptly.

Staff:

Recruiting and retaining qualified staff is essential for the success of any bank. Banks must hire skilled professionals, such as bankers, lenders, and compliance officers, who have the necessary expertise and experience to operate and grow the bank successfully. Additionally, banks must provide ongoing training and development opportunities for staff to ensure they remain up-to-date with industry developments and regulations.

How Much Does a Bank Owner Make?

The income of a bank owner can vary widely depending on various factors, such as the size of the bank, the location, the business model, and the level of involvement. Bank owners may earn income from several sources, including interest income, service fees, and investment income. According to data from the Federal Deposit Insurance Corporation (FDIC), the average net income for all FDIC-insured commercial banks in the United States was $1.9 million in the second quarter of 2021. However, this figure varies widely, with smaller banks generally earning less than larger banks. Additionally, the income of bank owners may be impacted by various factors, such as loan defaults, interest rate changes, and regulatory changes.

Step 3: Raise Capital

Raising capital is a crucial step in starting a bank. The amount of capital required will depend on various factors, such as the size and location of the bank, the business model, and the regulatory requirements. Banks must have sufficient capital to meet regulatory requirements, such as minimum capital ratios, and to absorb potential losses. The primary sources of capital for new banks include community leaders and venture capitalists.

Community Leaders:

Community leaders can be a valuable source of capital for new banks. These individuals may include local business owners, elected officials, and other influential members of the community. To secure funding from community leaders, new banks must develop a compelling business plan and demonstrate a clear need for a new bank in the community. This may include conducting market research to identify gaps in the market or specific banking needs that are not being met. Additionally, new banks may need to offer incentives to community leaders, such as discounted shares or board positions.

Venture Capitalists:

Venture capitalists can be an excellent source of capital for new banks, particularly those with innovative business models or technologies. Venture capitalists are typically interested in high-growth, high-potential businesses and are willing to invest significant amounts of capital in exchange for an equity stake. However, securing funding from venture capitalists can be challenging and requires a solid business plan, a strong management team, and a clear path to profitability.

Other Sources of Capital:

In addition to community leaders and venture capitalists, new banks may also consider other sources of capital, such as private equity firms, angel investors, and crowdfunding platforms. Private equity firms are typically interested in established businesses with a proven track record, while angel investors are often willing to invest in early-stage startups. Crowdfunding platforms can be an excellent option for new banks that want to raise smaller amounts of capital from a large number of investors.

Raising capital is a critical step in starting a bank. New banks must have sufficient capital to meet regulatory requirements and operate successfully. Community leaders and venture capitalists are two of the most common sources of capital for new banks, but other options, such as private equity firms and crowdfunding platforms, may also be worth considering. Ultimately, securing funding requires a solid business plan, a clear path to profitability, and a compelling case for why a new bank is needed in the community.

Step 4: Get a Charter

The first step in starting a bank is to obtain a charter. A charter is a legal document that establishes the bank’s existence and outlines its purpose and powers. The type of charter needed will depend on various factors, such as the bank’s business model, location, and target market. There are three main types of bank charters: state-chartered banks, federally-chartered banks, and thrift charters. Each type of charter has its own advantages and disadvantages, and new banks should carefully consider their options before making a decision.

Step 5: Apply for FDIC Approval

Once a bank has obtained a charter, the next step is to apply for approval from the Federal Deposit Insurance Corporation (FDIC). The FDIC is a government agency that insures bank deposits and promotes stability in the financial system. To obtain FDIC approval, new banks must meet various regulatory requirements, such as capital and liquidity requirements, and demonstrate that they have sound business plans and management practices.

Step 6: Check for Any Other Necessary Permits

In addition to a charter and FDIC approval, new banks may need to obtain other necessary permits, such as state banking licenses or permits from other regulatory agencies. The specific permits needed will depend on various factors, such as the bank’s location and business model. It is essential to research and understand all necessary permits and requirements before launching a new bank.

Step 7: Get Customers

Once all necessary regulatory approvals and permits have been obtained, the final step in starting a bank is to attract customers. This can be challenging, as new banks must compete with established banks that have well-established brands and customer bases. To attract customers, new banks must develop compelling products and services that meet the needs of their target market. This may include offering lower fees, higher interest rates, or more personalized customer service.

Starting a bank is a complex and challenging process that requires careful planning, preparation, and execution. The final steps involved in starting a bank, including obtaining a charter, applying for FDIC approval, obtaining necessary permits, and attracting customers, are critical to the success of the bank. New banks must carefully consider their options, meet regulatory requirements, and develop compelling products and services to attract customers and establish themselves in the marketplace.

Get a Good Logo

A strong logo is essential for any brand, including banks. A logo is a visual representation of a bank’s brand and can help establish credibility and recognition in the marketplace. When designing a logo, it is essential to consider factors such as the bank’s values, target market, and desired brand image. A logo should be simple, memorable, and distinctive, and should be used consistently across all marketing materials.

Advertise Your Brand

Once a bank has established a strong brand and logo, the next step is to advertise that brand to potential customers. Advertising can take many forms, including television and radio ads, print ads, and online advertising. When advertising a new bank, it is important to highlight the bank’s unique features and benefits, such as lower fees, higher interest rates, or more personalized customer service. It is also important to target advertising to the bank’s desired market segments and to use advertising channels that are most likely to reach those segments.

Gain a Social Media Presence

In today’s digital age, social media is an essential component of any brand’s marketing strategy. Social media platforms such as Facebook, Twitter, and Instagram can help new banks reach potential customers and engage with existing customers. When establishing a social media presence, it is important to create compelling content that is relevant to the bank’s target market and to engage with followers by responding to comments and messages. Social media can also be used to advertise special promotions and events and to highlight the bank’s community involvement and charitable activities.

Don’t Neglect Traditional Forms of Advertising

While social media and online advertising have become increasingly important, traditional forms of advertising such as billboards, flyers, and direct mail can still be effective in reaching potential customers. Traditional forms of advertising can be particularly effective in local markets, where the bank’s target market is concentrated. When using traditional forms of advertising, it is important to create compelling content and to use eye-catching visuals that will capture the attention of potential customers.

Branding and advertising are critical components of any bank’s marketing strategy. A strong brand and logo can help establish credibility and recognition in the marketplace, while effective advertising can help reach potential customers and establish a loyal customer base. New banks should invest in a good logo, advertise their brand through a variety of channels, gain a social media presence, and not neglect traditional forms of advertising. By following these tips, new banks can establish a strong brand and attract customers in a competitive marketplace.

Determine Your Competitive Advantage

One of the most important steps in starting a bank is determining your competitive advantage. This refers to the unique features or benefits that your bank offers compared to other banks in the market. Examples of competitive advantages may include lower fees, higher interest rates, more personalized customer service, or a focus on a specific niche market. To determine your competitive advantage, it is important to conduct market research, analyze competitors, and identify gaps or opportunities in the market that your bank can fill. By identifying your competitive advantage, you can more effectively market your services and attract customers who value those unique features.

Links to Resources About Business Marketing

Marketing is a critical component of any successful business, including banks. Effective marketing can help banks reach potential customers, establish a strong brand, and differentiate themselves from competitors. There are many resources available online to help banks with marketing strategies and techniques. Some useful resources include:

• HubSpot: HubSpot is a leading provider of marketing software and resources. Their website offers a wealth of articles, guides, and webinars on topics such as content marketing, social media marketing, and email marketing.
• American Banker: American Banker is a leading trade publication for the banking industry. Their website offers articles, research, and insights on a variety of topics, including marketing and advertising.
• The Financial Brand: The Financial Brand is a website that covers news, insights, and best practices for banks and credit unions. They offer a variety of resources on marketing, branding, and customer experience.

Business/Fintech Influencers to Follow on Social Media

Social media can be a valuable tool for banks to connect with customers, share information, and stay up-to-date with industry trends. Following business and fintech influencers on social media can provide valuable insights and ideas for marketing and growth strategies. Some influential figures to follow include:

• Chris Skinner: Chris Skinner is a well-known fintech author and speaker. He is the founder of The Finanser, a blog and consultancy focused on the future of finance.
• Brett King: Brett King is the founder of Moven, a mobile banking platform, and is a popular author and speaker on fintech and banking innovation.
• Jim Marous: Jim Marous is a banking industry strategist and speaker, and is the co-publisher of The Financial Brand.

Video Resources

Video is a powerful marketing tool that can help banks engage with customers and provide educational content. There are many video resources available online that banks can use to create compelling videos for their website, social media channels, and other marketing materials. Some useful video resources include:

• Wistia: Wistia is a video hosting and marketing platform that offers a variety of resources on video production, editing, and marketing.
• Animoto: Animoto is a video creation platform that allows users to create professional-quality videos using their own photos, videos, and music.

Starting a bank is a complex and challenging process that requires careful planning, capitalization, and compliance with regulatory requirements. To succeed in a competitive marketplace, new banks should determine their competitive advantage, effectively market their services, and stay up-to-date with industry trends and influencers. Useful resources for banks include links to marketing resources, influential figures to follow on social media, and video resources for creating compelling marketing content. By following these tips and utilizing available resources