Digital Marketing Tools


Kevin Urrutia




September 13, 2022

Top 12 Must-Have Digital Marketing Tools For Your Business

Every business or startup, be it large or small needs the ability to focus so that they can target their energy, resources, and time into one central goal. In order to streamline every part of your business and to focus towards your one primary goal, it is important that you use digital marketing tools. These digital marketing tools can get your hour-long processes completed in just seconds or minutes. They also provide you with in-depth insights quickly that would consume your another set of hours if you do it manually.

Considering the benefits these digital marketing tools provide you with, I have come up with a list of some of the best digital marketing tools that will surely help your business grow. These will streamline, enhance, and automate the supplemental parts of your business and allow you to focus only on your primary goals.

Here is a list of 10 best digital marketing tools that you must use for your business:

1. Slack

Slack is one of the collaboration hubs that brings the right people together with all the right tools and information to get the work done. It brings all your communication together. It is a single place for tools, files, and messaging, where teamwork happens in channels, thus helping everyone collaborate together and save time.

2. Wyng

Wyng is an engagement marketing platform that focuses on garnering engagement through hashtag campaigns, contests, quizzes, referral programs, and more. It builds platforms that powers compelling promotions and digital campaigns for brands and agencies. This campaign builder gives you complete creative freedom and no coding is required.

3. Google Keyword Planner 

The Google ads Keyword Planner helps you get Keyword ideas to build your campaigns. Now you can reach the right customers with the right keywords with the help of Keyword Planner. You can discover new keywords on it, compare the keyword trend, and create and share your plans with others through Keyword Planner.

4. Zest 

Zest is a marketing content stream that has been co-distilled by a tribe of marketers. It makes sure that you receive marketing content which is of only high-quality and kills any other information overload that leads to wastage of your time. You can also personalize your distilled content stream, customize layout and theme to fit your preferences, and choose the marketing tags that you find relevant for you.

5. Ahrefs

Ahrefs provides you with a bunch of tools that you need to monitor your niche, research your competitors, and grow your search traffic. It helps you to learn about the facts about why your competitors rank so high and what can you do to outrank them. Ahrefs provides several tools and features for keyword research, content research, web monitoring, rank tracking, competitive analysis, backlink research, and more.

6. MailChimp

MailChimp is one of the best marketing automation platforms. Now you can build your brand and sell more stuff with MailChimp. Be it a small e-commerce shop or a big online retailer, MailChimp helps its millions of clients to engage their customers, find their audience, and build their brand.

7. SimilarWeb

SimilarWeb provides market intelligence solutions to optimize your digital effectiveness, discover trends as they happen, see all your competitor’s traffic, win your market, track your market share, and make the right strategic decisions. SimilarWeb is a great option for sales teams, marketing teams, business analysts, and agencies.

8. Discosloth

Discosloh makes search marketing easy for you. It revamps the way businesses use SEO and PPC and pay for search marketing and digital ads. It also has tools that can help business owners and marketers calculate metrics of PPC and SEO campaigns.

9. Buffer

Buffer lets you manage your social media in a better way. It is a simple and easier way to manage your social media marketing. You can analyze performance, manage all your accounts, and schedule posts from just one place. You do not need to log into multiple social accounts and waste your time. You can fully manage all your accounts from one single place at Buffer.

10. Unbounce

Unbounce is a conversion platform for marketers. It is the easiest way to build and test website popups, landing pages, and sticky bars. You can launch a number of campaigns and improve your post-click conversion rates faster with Unbounce.

11. DesignWizard


Design Wizard is your go-to tool for high-quality visual content creation. It’s perfect for social media marketing, business templates and party invitations/cards. Standout features of the tool include a custom color palette, free font library and resize feature. Video has recently been added to the tool, meaning you can create TV-quality visual material in seconds.

12. Lumen5

Lumen5 turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.

I hope this article helps all the digital marketers out there. Obviously, there exist other tools as well. Which ones do you swear by? Any other tool you wish existed in this list? Do let me know in the comments section below.

Happy marketing!

By Vijay Nagar

Bio – Hello, I am Vijay Nagar marketing manager at BetaPage, A startups & early adopters community. I am a Tech lover and helps new startups and small & medium businesses to grow their business. Also, loves music, adventure, family and friends.. You can connect me on Twitter, Facebook, and Linkedin.

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