Digital Marketing Tools


Kevin Urrutia




July 10, 2024

Top 12 Must-Have Digital Marketing Tools For Your Business

Every business or startup, be it large or small, needs the ability to focus to target their energy, resources, and time into one central goal. You must use digital marketing tools to streamline every part of your business and focus on your primary goal. These digital marketing tools can complete your hour-long processes in seconds or minutes. They also provide you with in-depth insights quickly that would consume another set of hours if you do it manually.

Considering these digital marketing tools’ benefits, I have come up with some of the best digital marketing tools that will surely help your business grow. These will streamline, enhance, and automate the supplemental parts of your business and allow you to focus only on your primary goals.

Here is a list of the ten best digital marketing tools that you must use for your business:

1. Slack

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

Slack is a collaboration hub that brings the right people together with all the right tools and information to get the work done. It brings all your communication together. It is a single place for tools, files, and messaging, where teamwork happens in channels, thus helping everyone collaborate and save time.

2. Wyng

Why does an engagement marketing platform focus on garnering engagement through hashtag campaigns, contests, quizzes, referral programs, and more? It builds platforms that power compelling promotions and digital campaigns for brands and agencies. This campaign builder gives you complete creative freedom and requires no coding.

3. Google Keyword Planner 

The Google ads Keyword Planner helps you get Keyword ideas to build your campaigns. Now you can reach the right customers with the right keywords with the help of Keyword Planner. You can discover new keywords on it, compare the keyword trend, and create and share your plans with others through Keyword Planner.

4. Zest 

Zest is a marketing content stream co-distilled by a tribe of marketers. It ensures that you receive high-quality marketing content and kills any other information overload that leads to waste of your time. You can also personalize your distilled content stream, customize the layout and theme to fit your preferences, and choose the marketing tags that you find relevant for you.

5. Ahrefs

Ahrefs provides a bunch of tools you need to monitor your niche, research your competitors, and grow your search traffic. It helps you learn the facts about why your competitors rank so high and what you can do to outrank them. Ahrefs provides several tools and features for keyword research, content research, web monitoring, rank tracking, competitive analysis, backlink research, and more.

6. MailChimp

MailChimp is one of the best marketing automation platforms. Now you can build your brand and sell more stuff with MailChimp. Whether a small e-commerce shop or a big online retailer, MailChimp helps its millions of clients engage their customers, find their audience, and build their brand.

7. SimilarWeb

SimilarWeb provides market intelligence solutions to optimize your digital effectiveness, discover trends as they happen, see all your competitor’s traffic, win your market, track your market share, and make the right strategic decisions. SimilarWeb is a great option for sales teams, marketing teams, business analysts, and agencies.

8. Discosloth

Discosloh makes search marketing easy for you. It revamps how businesses use SEO and PPC and pays for search marketing and digital ads. It also has tools that can help business owners and marketers calculate the metrics of PPC and SEO campaigns.

9. Buffer

Buffer lets you manage your social media in a better way. It is a simple way to manage your social media marketing. You can analyze performance, address all your accounts, and schedule posts from one place. You do not need to log into multiple social accounts and waste time. You can fully manage all your accounts from one single place at Buffer.

10. Unbounce

Unbounce is a conversion platform for marketers. It is the easiest way to build and test website popups, landing pages, and sticky bars. You can launch several campaigns and improve your post-click conversion rates faster with Unbounce.

11. DesignWizard

Design Wizard is your go-to tool for high-quality visual content creation. It’s perfect for social media marketing, business templates, and party invitations/cards. Standout features of the device include a custom color palette, a free font library, and resizing the element. Video has recently been added to the device, meaning you can create TV-quality visual material in seconds.

12. Lumen5

Lumen5 turns text into stunning social media videos in minutes. It automatically analyzes the text through AI and puts the best music, video, and images together accordingly.

I hope this article helps all the digital marketers out there. There exist other tools as well. Which ones do you swear by? Is any other device you wish lived on this list? Do let me know in the comments section below.

Content marketing!

By Vijay Nagar

Bio – Hello, I am Vijay Nagar, marketing manager at BetaPage, A startups & early adopters community. I am a Tech lover and help new startups and small & medium businesses to grow their business. You can connect with me on Twitter, Facebook, and Linkedin. Also, he loves music, adventure, family, and friends.

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