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A buyer persona is a representation (sometimes fictitious) of your ideal customer based on research and real data at your business.

Buyer personas often include:

  • Customer demographics
  • Behavior patterns
  • Motivations
  • Goals

Having more details about the background information of a potential buyer, the better an understanding of how to target and deliver messages to an intended audience.

Why is Buyer Persona Important?

Establish your buyer persona has a tremendous influence on the structure and insight of your business. By established a detailed overview of your prospective, ideal customers, you can determine where to focus your time, market spend, and other resources to effectively market your products and services.

Creating a buyer persona will help to attract the most valuable leads and prospective customers to your business, thereby giving you market advantage. This is one of many ways to establish a strong and strategic marketing campaign.  

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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