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A buyer persona is a representation (sometimes fictitious) of your ideal customer based on research and real data at your business.
Buyer personas often include:
- Customer demographics
- Behavior patterns
Having more details about the background information of a potential buyer, the better an understanding of how to target and deliver messages to an intended audience.
Why is Buyer Persona Important?
Establish your buyer persona has a tremendous influence on the structure and insight of your business. By established a detailed overview of your prospective, ideal customers, you can determine where to focus your time, market spend, and other resources to effectively market your products and services.
Creating a buyer persona will help to attract the most valuable leads and prospective customers to your business, thereby giving you market advantage. This is one of many ways to establish a strong and strategic marketing campaign.