It has been 6 months to the launch of your start-up and clearly, you haven’t had a decent conversion rate to show your team to support your brand’s success. Your investments and loans are bottling over with no progressive ROI to account for.
Your main problem here seems to be getting your word across – communication, per se – and this is probably why you’re struggling with building Public Relations and consequently, conversions and sales, in the first place.
Sure, outbound marketing will help you move a mile ahead, but not as powerfully as the platforms offered by digital marketing. In order to sell your services or products, you need to encourage your team to strive for a strong communication plan so that you can entice your potential leads towards doing business with you.
Mentioned below are 5 communication tactics that every budding entrepreneur needs to follow for the development of their start-up.
1. Plan It Out with Your Team
Right now, there is absolutely no one paired with a broadcasting gramophone in their hands – to top all of it, your team isn’t even relying on Chinese Whispers to spread the message of your new product line. How else do you plan on having new customers if they don’t know about it in the first place?
For starters – before you tackle your audience – your employees need to come to terms with you as a robust team. You should aim for a team that can rely on each other – whether it’s designing a product line or planning a communication strategy to garner more leads.
There are several ways of communicating the same message across – several B2B marketers require a word from the founder of the brand while others might require the entire team to validate the presenter’s opinion.
In order to be prepared for everything, you need to plan out a communication strategy and train your team with convenience. Each team member needs to know about the past, present and future of the brand, and exactly how you plan on achieving your goals.
2. Analyze Your Social Media Marketing Strategies
The only place to test your communication strategy is to take it online before a herd of potential scavengers. Social media is a true treasure hunt and it definitely promises to reap rewards for you if you take the channels seriously and operate smoothly.
In order to communicate via social media, you need to address your audience and understand their interests and reasons for shopping. Several analytical tools and SEO will help you to develop buyer personas so that you can develop an understanding of your clientele and promote the services relevant to each user.
Next, you can hire a social media content marketing team on behalf of a digital marketing agency that will be responsible for handling your social media channels for proper and enthusiastic coverage. Your SEO team will be responsible for distributing information online for lead generation by catering to owned, earned and paid media subtly.
3. Build Your Network
Are you going out for dinner with your friends and colleagues from work? Take some time out to discuss about work and give little insider details in order to garner advice from them. While your colleagues will indefinitely spread news about your brand since they work under you and require a raise, you friends and family will do it for free and honestly.
Your friends and family belong to that personal, insider network which desires to be trusted in situations warranting a voice. They would be ready to give you advice and spread the word regarding your entrepreneurship services and business qualities through a variety of channels on social media and via public relations as well.
If you’re breaking into a discussion regarding your brand during pleasure or business, then make sure you’re always prepared with your contact details and brand credentials. Keep custom business cards on you at all times so that you can deliver you talk with authority.
Personal referrals generate a positive feedback since they’re third parties and aren’t being paid to promote your brand. Keep them closer by breaking the ice with them and discuss your brand’s journey every now and then for advice.
4. Approach the Influencers
Influencer marketing has significantly risen since a few years – approximately 86% of digital marketers are now investing in influencer marketing particularly because it has helped in lead generation like no tactic ever has before. Most millennials depend on testimonials and product reviews from their favourite celebrities and influencers.
Over the last two years, social media has been inhabited by 45% more women users, out of which half of them consent to making purchases after they come across inspirational and encouraging influencer posts on Facebook and Instagram.
Social media is a hub for influencer marketing, and in order to attract a larger, global audience, you need to look into this right away. By hiring or collaborating with influencers on social media channels, you’re helping to promote your brand with a much more authentic and reliable voice. Since consumers mostly make purchases after learning about them from social media and influencers, there is no such reason why you shouldn’t include yourself among digital marketers who adhere to cost-effective influencer marketing for lead generation and sales.
5. Improve Your Customer Service
You have to keep your customers happy – even if they’re unsatisfied with your products or services. Your customers are here for a good time, and only your customer service can help them stay for a long time.
Customer service is usually overlooked in brick-and-mortar stores, probably because of the restriction of timings and availability of customer care employees. In order to prevent this situation, make sure your customer care service is present via social media and e-mail marketing at all times through prompt replies to cater to their queries.
Research how you can train your customer care team for covering basic issues that can be resolved without taking up to the authorities. Train them to be polite, friendly and understanding – even if your start-up is situated as a storefront. You’ve to listen to your customers to make sure they listen to your promotions and deals later on.
The Wrap Up
Communication is a strong key to build relationships within all walks of life, especially in business and marketing. You can’t possibly promote your brand without agreeing to a forefront method of marketing with your team. These 5 communication tactics will surely help you to generate leads and convert them into sales in no time – we guarantee you’ll be able to surprise yourself with the changes in your budget sheets and product spreadsheets in a few months from now.