If you have an online business, you will know what SEO (Search Engine Optimization) is. In simple terms, it is the process of making modifications to your business website. The objective is to increase its online visibility in search engines and enhance the website rank. However, SEO enhancement isn’t just a process where you want to dive in, without having a well-planned strategy. Hence, the ideal way to design an apt SEO strategy is to carry out an in-depth SEO analysis.
Understanding SEO analysis
For an SEO expert, an SEO analysis is a useful tool. It helps others research and knows how they can enhance their website’s search engine ranks. With a proper SEO analysis, you will be able to discover the best aspects of the SEO strategy that are working for you. Simultaneously, you will also be able to know the hurdles that lie in your SEO strategy that is affecting your website ranks.
Thus one can say that SEO analysis is a vital process if you want to rank better in SERPs. It is also essential if you’re going to generate more traffic, increase your business reach and also fulfill all your business targets. When you have an in-depth SEO analysis and report at hand, there’s no need for you to make assumptions and faulty SEO strategies. You can be firmly rooted in your company’s SEO health and arrive at updated decisions regarding strategy.
How to generate relevant SEO analysis and reports?
SEO analysis and reports are an essential part of SEO strategy-making! It is necessary to sieve through the layers of insightful data and arrive at a sound strategy. And if you are searching for ways to develop a significant SEO analysis and reports, you can resort to the follows directions listed below:
- You need to outline your objective first
Are you aware of your immediate SEO objective? And does this sync in well with your client’s business objectives? The initial steps to any initiative are all about outlining what you’ve been set to attain. It is essential to etch out your current SEO objective for your clients. For instance, your primary goal could be to maximize ranks for a set of keywords. Additionally, other objectives that count, comprising of generating increased inbound links and maximize search visibility. You will also want to explain for your SEO objectives are going to influence your client’s work.
You might as well want to settle for more real business objective, for instance, maximizing monthly income. Other purposes can be to generate extra traffic for your online store and catering to customer preference. However, in the midst of it all don’t forget to discuss the reasons that made you select your present set of objectives. When you tell your clients that you’re working in a way to maximize the keyword rank for better marketing, will not let the client know why this is essential. So when you highlight the objectives and action with justified reasons, you will have a proper direction for your SEO analysis and reports. You also are at par with your client’s expectations as well with this.
- Develop your hypothesis
Are you wondering how your efforts need to be channeled to cater to this objective? The way you plan to attain the client’s business objectives using SEO strategies, is what you need to analyze having the SEO report together. You also need to think of ways in which business objectives and your client’s expectations get fulfilled. For instance, if a client is interested in maximizing the total organic search traffic that your website can churn, you would be keen to concentrate on enhancing the keyword ranks.
When your client asks you the way to go about it, you can share your plan of action. Additionally, you can also share the influence that you’re estimating. It will help to ensure that every webpage has its Meta descriptions that are of a proper length.
Furthermore, when you continually ask yourself “how” it helps you create your analysis and report in a better manner. You need to take in ample time to highlight the next actions. It will help you to produce precise and simple to understand reports. Simply put, SEO at times can tend to be confusing. It is the reason why a client reaches out to an SEO agency. Ensure that you can explain what you intend to do always. Your client won’t feel out of the loop anymore. Instead, it will keep him informed of all the following SEO initiatives that the SEO agency is implementing.
- You need to determine your process
Have you done anything to cater to the fulfilment of this goal? It is one question you need to ask yourself. It is essential to highlight all that you’ve completed thus far. And here you need to address the SEO objectives that you have attained elsewhere such as:
- Solving all the hassles concerning 404 pages on the website
- Fixing all the missing description
- Web pages that got optimized for all kinds of target keywords
Today, the majority of people want to check-in for evidence instead of their investments. Hence, it is essential to remind your client about the terms of service decided. Furthermore, you can also set up a detailed report for showing your efficiency all through. There are many report tools that you can use for such reporting.
- Performance of your keywords
Here the objective is straightforward! You need to highlight it for the client the way your keywords have increased in ranking. Also, they should know that their Search Visibility got modified in the previous report. To be completely transparent, you can also comprise of the keywords that didn’t go well. You will also have a set of low-performing keywords. You might also share with your client about their ranks in comparison to a few specific names.
- The process of page optimization
Do you want to include more details concerning the keyword ranks in the customer report? If yes, then you need to add on Page Optimization modules. Simply put, the Page Optimization tool enables you to put together a specific page on your website, that you’ve been tracking using a target keyword to have a look at the report, on how precisely optimized the page is for that.
Furthermore, the page optimization tool also makes relevant suggestions on the way you can enhance your scopes of ranking. It will also highlight what you’re presently doing that is assisting your client to rank where they’re currently ranking.
Furthermore, when you add in the page optimization structure to a report, it can explain the following:
- The enhancements that you’ve done to selected pages
- The way the ranks have altered for URL/Keyword pairs
- Highlight those pages that you aren’t already working presently and which can be a favorable scope for optimization
- Link generation
Just in case few of your objectives is to develop extra backlinks for your client, it’s natural that you will want to highlight all that you’ve attained. So go ahead and be entirely truthful about the links that you’ve been searching for to procure. For instance, if you are keen on quality than quantity and have been concentrating your initiatives on getting links from specific sites, you need to ensure that your client is aware of that. You also need to demonstrate the impact that can have on the backlink profile.
You also need to throw light on the fact, whether your strategy will get extra links on an overall basis. Check whether you are up for high-quality links as well. And then you can decide which is perfect for your business. You also need to make your client understand as to why your objective is an apt plan of action for attaining the entire business objectives.
- Inbound traffic
When you show your client that more and more people are moving towards their website, you’re indicating that they have made good progress. Also if it’s possible for you, make sure to point out the place the maximized traffic is arriving from. You need to know whether the source is a new age backlink generation, high keyword ranks or any other factors that get associated with all the work that you’ve been doing.
When you say yes to intelligent analysis and reports, you have the chance to customize your best report that gets emailed on a monthly and weekly basis. It will help your clients to stay updated on the way things are happening. Additionally, you can also select to email a report to anyone directly, who might be having a stake in observing the outcome of the SEO initiatives’. It is true for the stakeholders and colleagues.
However, it’s essential to make your clients aware about what they are paying! Every client today wants to witness practical outcome, individually available to their business. A well thought out and designed SEO report should help to make your job even more comfortable. It should also allow your client to relax, assuring them that their investments are paying off.