5 Important Elements of Good UX in 2023 (And Beyond)
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User experience plays an essential role in the purchase decision. Slow and clumsy websites have fewer conversions and revenue.
Modern consumers value experience and customer service higher than products. A good UX design improves customer satisfaction and encourages trust. Your reputation is at risk if your website doesn’t deliver a good experience.
Consumers are aware of their power and rarely compromise. That’s why you need to spend some time and effort on your website’s UX. This article explains the five elements of design in detail:
- Simplifying the Journey
People online want to get from point A to Point B quickly. They have short attention spans and usually are in no mood for a long, complicated process. Designers need to keep this in mind when they create websites. Consider the following factors:
- What will be the user’s purpose when they visit your site? Do they want to read a particular article? Do they want to purchase a specific product? Do they wish to reserve a service?
- How do you help users attain their purpose most shortly and efficiently as possible? Provide in-site search so users can find content quickly. Make the checkout process streamlined. Make reserving a service more accessible.
- Is the journey simple on all platforms? Ensure people can reach their goal directly whether they visit the site on a desktop or mobile platform.
The goal is to reduce the number of steps users take to reach their purpose. You can create a simple journey by:
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- Anticipating user needs
- Creating a linear design
- Providing context-based information
- Providing information only when users need it
These factors will enhance user experience and help them complete interactions satisfactorily.
People are used to personalization on platforms they interact with often when they’re online. Facebook, Twitter, Instagram, etc., provide personalized experiences, so users only see and get what they like.
Many users expect some level of personalization from other online properties as well. Most website owners and developers are intimidated by the prospect, but personalization isn’t tricky. You can:
- Tailor your content based on the visitor’s location. For example, show content and products available in NYC if you have visitors from New York City.
- Offer recommendations based on user behavior on your website. For example, if the user has placed an order for a particular product, show them related products to improve their shopping experience.
- Customize what they see based on their account activity. If the user has an account, you can customize what kind of products, services, or content they see based on their account setting or activity.
As you can see, personalization isn’t that difficult. You can develop creative and innovative ways to make the user experience personal and enhance their loyalty to the brand.
- Focus on Multiple-Device Experiences
These factors might compel you to focus on mobile performance, but it was necessary to revisit that thought in 2018. While mobile does dominate search and is a vital ranking factor, you need to focus on multi-device performance.
Your website and content should perform well on a mobile, desktop, tablet, smart TVs, and other intelligent devices. In the Internet of Things world, modern businesses can’t afford to ignore one platform in favor of another completely.
Optimizing a website for all of these devices is difficult, which is where the device-agnostic UX trend comes in. Your website will provide a more refined user experience if it is consistent on all platforms.
If your user can have the same experience if they request a service through Google Home and conduct the payment through their laptop, you have succeeded.
- Minimalist Design with Focus on Content
Modern consumers face many distractions when they’re online. Everything from social media notifications to cute cat videos can draw their attention to your content. A cluttered website with numerous pop-up ads and links on all sides of the content can create a disruptive environment.
That’s one of the reasons why modern website designers favor clean and minimalist designs. This allows the content to be the show’s star and ensure users don’t have any distraction. Here are some factors to consider when creating content-focused environments:
- White Space – Make sure the content has ample white space so people can quickly scroll without clicking on links.
- Visual Order –The human brain loves order and organized information. If you present the information in a precise order, it will understand it well. Make sure the content has headlines, subheadings, and bullet points. Include proper color-ordination and font sizes. If the order is predictable and clean, people will enjoy the content.
- Declutter – Remove everything you don’t need from the page for a smoother user experience. Useless details and filler content removes focus from what is truly important.
A minimalist, content-focused design will also help you. They can lead to increased conversions and help improve your reputation.
- Human Experiences
AI assistants and Machine Learning have made interactions between users and technology much more human-like. Instead of typing out keywords, we ask our digital assistants to provide information.
Beyond that, users also like design choices that enhance trust and the feeling of accomplishment. Even something as simple as a “Tick” at the end of the transaction can give users a sense of satisfaction.
It is essential to check the end user experience regularly. Visit your website and use its features as a regular user might. This will allow you to identify issues quickly and resolve them before it causes problems to the visitors.
A great UX is a worthwhile investment because it impacts conversions, revenue, and reputation. Hire an experienced designer with an excellent portfolio to get the job done.