#1 Amazon Marketing Agency

Searching for treasure in an ocean of data

 

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VOY MEDIA IS THE #1 AMAZON ADVERTISING AGENCY

We take care of EVERYTHING you need to successfully advertise on Amazon.

WHY VOY MEDIA?

Full-Service Facebook & Instagram Ads

Facebook & Audience Network Retargeting

Dedicated Account Strategist

Designs (Images) and Copywriting team – No Additional Cost

Custom Audiences and Dynamic Product Ads

1 on 1 Strategy Consultations

Real-Time Analytics

Get in Touch

WHY VOY MEDIA?

Full-Service Amazon Sponsored Product Ads
Sponsored Brand & Sponsored Display Advertising
Dedicated Ad Account Strategist
Ad Video Design & Creatives
Custom Photoshoots

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Designs (Images) and Copywriting team
1 on 1 Strategy Consultations
Real-Time Analytics

CLIENT SUCCESS STORIES

WHAT MAKES VOY MEDIA DIFFERENT ?

We don’t just run your ads. 

Yes, we surf through the oceans of data to find your treasure. We comb through every detail to optimize your advertising dollars.

Some agencies write ad copy.  

We take your customers on a journey to discover your product, love your product and then rave about your product. 

BUT, most importantly.

We sail to places other agencies have never been before. We implement creative strategies unknown to other advertisers – to get you the best returns.

ARE YOU A GOOD FIT FOR VOY MEDIA ?
ARE WE A GOOD FIT FOR YOU ?
Let's Find Out

THE X FACTOR

Custom Audiences

Dynamic Product Ads

Creative A/B Testing

Optimization and Scaling AI Software (built in-house)

Designing Your Amazon Conversion Funnel

OUR TECHNOLOGY PARTNERS

We Fuel Growth For Some Of The Top Direct To Consumer Brands

“In the shark-infested waters of Manhattan, we
dive right in.”

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THE FOUNDERS

THE FOUNDERS

Kevin Urrutia 

Kevin drives Voy Media with a forward looking vision that aligns clients’ business goals with frequent changes in the marketing industry. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one.

 

Wilson Lin

Formerly working at tech firms Google and Salesforce, Wilson brings cross-industry expertise to digital advertising. With almost a decade in the digital and user experience space, Wilson understands the inner psychology on how and why a user clicks that buy button.

WHY VOY MEDIA?

Full-Service Amazon Sponsored Product Ads
Sponsored Brand & Sponsored Display Advertising
Dedicated Ad Account Strategist
Ad Video Design & Creatives
Custom Photoshoots

Get in Touch

Designs (Images) and Copywriting team
1 on 1 Strategy Consultations
Real-Time Analytics

WHY VOY MEDIA?

Full-Service Facebook & Instagram Ads

Facebook & Audience Network Retargeting

Dedicated Account Strategist

Designs (Images) and Copywriting team – No Additional Cost

Custom Audiences and Dynamic Product Ads

1 on 1 Strategy Consultations

Real-Time Analytics

Get in Touch

Benefits you can expect

ROI focused decisions

ROI is the fuel that keep your business engine running. With our mutually incentivized pricing, the better you do, the better we do. Let’s grow your business together.  

Unlock your budget’s potential

Every dollar you spend should be considered an investment and spent wisely. We make sure your budget is used to it’s full potential so that we can scale our campaigns and drive you more traffic through careful optimization.  

Click Through Rate optimization

We know what hooks the customer and drives interest and curiosity. We know how to get clicks to your website. Our team consists of designers from the world’s top tech companies such as Google and Salesforce working on your ad images and videos. Your ads will stand out and grab your customer’s attention.

Pinpoint Audience Targeting

Get your ads in front of the right people. People who will not just click your ads, but one’s that will convert into lifelong customers. Through advanced targeting strategies, we nail down your ideal customer avatar and get you sales at the lowest cost. 

READY TO EXPLORE A NEW

DIRECTION FOR YOUR BUSINESS?

Work With Us

Benefits you can expect

ROI focused decisions

ROI is the fuel that keep your business engine running. With our mutually incentivized pricing, the better you do, the better we do. Let’s grow your business together.  

Unlock your budget’s potential

Every dollar you spend should be considered an investment and spent wisely. We make sure your budget is used to it’s full potential so that we can scale our campaigns and drive you more traffic through careful optimization.  

Click Through Rate optimization

We know what hooks the customer and drives interest and curiosity. We know how to get clicks to your website. Our team consists of designers from the world’s top tech companies such as Google and Salesforce working on your ad images and videos. Your ads will stand out and grab your customer’s attention.

Pinpoint Audience Targeting

Get your ads in front of the right people. People who will not just click your ads, but one’s that will convert into lifelong customers. Through advanced targeting strategies, we nail down your ideal customer avatar and get you sales at the lowest cost. 

READY TO EXPLORE A NEW

DIRECTION FOR YOUR BUSINESS?

Work With Us
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Amazon Ads Marketing Services

Here’s Everything You Need To Know

If you have a business, it is only likely that you’d want to increase its visibility. And guess what? One of the best ways to do that is by using Amazon ads for your business. With Amazon ads you can increase the visibility of your business, boost its sales, and increase the overall engagement on your e-commerce platform. But how exactly do Amazon ads work? Is there any specific Amazon Ads marketing strategy? Well, that is exactly what we are going to find out in the next couple of sections. As you read through, you will get a complete insight into driving your sales with Amazon ads marketing services.

What Are Amazon Ad Management Services?

The current age is the age of competition, and right now, you always need to need to go the extra to tap in your target audience. However, in order to compete on Amazon, you will need a more aggressive marketing strategy than search engine optimization campaigns. Almost 10 percent of the clicks on Amazon directly go as paid ads. To put simply, if you aren’t yet advertising, you aren’t earning enough on the biggest e-commerce platform across the globe. Amazon advertisement management services are provided by expert professionals who sync in your products with the right ads. Typically, Amazon ad management services are categorized in the following sections-

Sponsored Brand Service

For this service, the Amazon Marketing Specialist will develop and create sponsored ads that will promote certain products from your company. Right after creating these ads, they will be used for targeting your target customers. Sponsored ads have a conversion rate which is thrice the rate of Google’s shopping advertisements.

Sponsored Product Ads

A dedicated Amazon marketing specialist will develop and manage your sponsored products. Each of these ads will promote a specific product that’ll reach your target audience every time they search for that specific product. Sponsored ads will offer you the best sales-per-click in terms of Amazon PPC.

Product Display Ads – A dedicated Amazon Specialist will develop and manage your product display ads. These ads are easy to come up with, and they target a significant chunk of the audience. These Amazon marketing specialists also conduct consistent campaigns to reach out to your target campaigns.

How To Use Amazon Ads For Business?

Using Amazon advertisements for your business is pretty simple if you follow the right steps. In the next couple of sections, we will discuss these steps in detail.

Advertising with sponsored products

You can sync Amazon ads with sponsored products to use it for business. In order to do this, you will first have to start out by choosing the products you’re looking to sponsor. Once you’re done with that, choose the keywords that you want to target, set your budget and get started with advertising right away.

Who Can Use These Sponsored Products?

Any professional seller, vendor, book vendor, or Kindle author can get started with advertising their sponsored products. The products should, however, meet the eligibility criteria of Amazon.

Once you’ve chosen your set of sponsored products, your ads will appear right on the section where customers can see them. To put it simply, customers will be able to check the sponsored products on the very first page of the search results as well as the product pages. This will offer instant visibility to your preferred products.

When you have a list of sponsored products, it will also sporadically boost your sales by reaching out to the customers of Amazon, who are specifically searching for your product. The ads will automatically drive these customers to your product page, thereby helping you enjoy higher profit and greater sales.

Since ads are calculated on a cost-per-click basis, you will only be required to pay when a certain customer clicks on your advertisements. You will also be able to manage your budget by choosing how much you’re looking to bid for every click.

Whether it’s generating awareness about a new product, promoting some seasonal products, or developing maximum demand for a best-selling item, Sponsored products will help you meet a wide range of goals.

Amazon will offer several different tools that will make it simpler for you to assess the performance of the campaign and measure its overall success. After you’ve successfully launched the campaign, you will be able to access all the reports on a page called the reporting page’.

Promoting Your Products With Sponsored Brands

Promoting products with products with sponsored brands is equally simple. All you need to do is choose the products that you’re looking to advertise, create and personalize an advertisement of your preference, choose the keywords that you are looking to target and finally submit your ad to Amazon for reviews. In almost all cases, the advertisement will be reviewed in 72 hours.

If you are a seller, book vendor, or vendor who’s enrolled in the Amazon Brand Registry, you will be able to promote your products with sponsored brands.

When you use sponsored brands for advertising your products, they will be featured in the search results, thereby helping you to drive the discovery of your brand. Your brand’s products will be discovered more often and more people will come to know about it. You can also use the customized messaging option to help your viewers check your products the way you want them to.

Sponsored brands will also help reach out to customers when they aren’t really sure about what to buy. When any Amazon user clicks on the logo of your brand, they will be taken to a specific store or a completely personalized landing page. When they click on the product there, they will be automatically redirected to your product page.

For this program too, advertisements will be calculated on a cost-per-click basis. This means you will only have to pay when your customers click on a specific advertisement. In this way, you will get to control the amount you’re spending by fixing a budget and deciding how much you’re planning to bid against every click.

While you can use every other product for the sponsored product, your adult products, any refurbished products, and products in some closed categories won’t qualify for advertising.

Promote Your Products With Amazon Store Advertising

You can also promote your products by advertising it on Amazon stores. In order to do this, you will first have to come up with a page for your products under specific categories with a pre-designed template. You can also use drag-and-drop files in order to access this.

After this, start adding videos, texts, and images for telling your brand story and showing your products in complete action. Finally, submit your fully customized store to Amazon for review. In almost all cases, the store will be reviewed within 72 hours.

You can use Amazon stores for showcasing and featuring your brand history. This will help potential shoppers to discover your product portfolio, which in turn, will motivate them to purchase your products.

One of the defining aspects of this feature is that you do not require any coding to set up the store. You can easily use the drag and drop templates to get things going. There are several predesigned templates that will help you to come up with a perfectly customized multi-page store. And the best part: you get to do all of this without writing any code in the first place.

The Amazon store feature will also help you to generate your fully customized URL address. So you can now drive shoppers on your Amazon store, by using a simple and easy to remember Amazon URL.

The stores also provide you with the necessary insights about your advertisement campaigns. This will help you to understand and assess the traffic that’s coming to your store. The store’s insights dashboard offers metrics like your daily visitors, average page views, and details about the overall sales received from your store. If you’re looking to market your store amid external marketing resources, we are also a Facebook Advertising Agency and Google Adwords Agency, you can also come up with a tag to the URL for analyzing the current traffic sources to your Amazon store.

Amazon Ads For Ecommerce

If you have an e-commerce business and are looking for an Ecommerce Marketing Agency, then too, you can use Amazon ads to their maximum potential to make the most out of them. As of now, you can use display advertisements, video advertisements, custom advertisements, and Amazon DSP.

Display ads- Display ads let you customize your brand message and reach out to your target audience. These ads are available in many different formats, and you can always explore them and choose the one that fits your requirements to the fullest. Use your very own creative advertisements or the pre-built advertisements from Amazon to use this feature.

Customers will be able to check display advertisements on Amazon websites, Amazon applications, devices and websites that aren’t owned or operated by Amazon. You won’t have to sell your products on Amazon for buying Amazon ads. Customers will be directly taken to a product page or external landing pages with this feature. This feature will also help you to reach out to your target audience.

Video Advertisements- As evident from the name, video ads allow you to combine text with a wide range of sounds and visual effects to create a compelling marketing message that motivates potential buyers to purchase your product. With video advertisements, you get a chance to transcend beyond the conventional TV advertisements to share your brand message with the kind of audience who are actually’ willing to consume your content.

Video advertisements will also empower you to feature your brand message and give demos of your products and services. Unlike other advertising platforms, Amazon will embed your advertisement across high-quality authority websites in a trusted and completely safe environment. You can buy video ads even if you’re not selling any product on Amazon. If you are a self-service Amazon DSP user, you will have the added option of buying and managing your very own video campaigns.

Custom Ads- Custom ads are the kinds of advertisements where you can customize the ad according to your required preferences. So you can now surprise and amuse your customers from digital ad placements or happening live events. Additionally, you will also have the option of reaching out to your Amazon audience both online and offline. So whether it is a brand integration or an out-of-home execution- reaching out to your customers with custom ads is easier than ever.

Amazon comes with a team of professional and consultants, who reach out to you, understand your business, and finally come up with contents that resonate with your brand’s message. As of now, you will be able to buy custom ads even if you don’t sell any products on Amazon.

Amazon DSP- Amazon DSP is an on-demand platform that allows advertisers to purchase both videos as well as display advertisements. With this feature, you will have access to Amazon’s exclusive audience that you wouldn’t find elsewhere. Additionally, you will also get a chance to use the Amazon ads marketing strategy to the fullest. With this strategy, your content will be featured on Amazon IMDB via the direct inventory of Amazon.

Why Should You Use Amazon Ads For Business?

While there are several reasons why you should use Amazon ads for business, some of them are listed below-

Reach out to your target audience more easily. Enjoy greater visibility. Get higher traffic. Simple and hassle-free operation. Plenty of advertising campaigns to pick from. Customize your advertisements according to your preference. Affordable pricing.

Amazon Ads Pricing

There isn’t any fixed monthly or yearly cost for the Amazon advertisement campaigns. You will only be charged a certain fee when a customer clicks your ad and is driven to your website. You will be able to control this amount. Additionally, you will also have the option for setting your daily budget. This feature helps you to perfectly measure the returns you’re receiving from investing in advertisements. Additionally, it’ll also allow you to optimize your budget according to your convenience.

So now that you know everything about Amazon advertisements, explore the different campaigns and choose one that meets the requirements of your business, just the right way.

READY TO EXPLORE A NEW

DIRECTION FOR YOUR BUSINESS?

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Amazon Marketing FAQ

I know my Amazon business needs help, but I’m not sure how to execute it. Does your team provide education for Amazon PPC?

Voy Media is at your service! Our team of Amazon Experts is not only great at providing advanced strategy and high-quality execution, but we also provide any training and research your organization is interested in regarding our processes. Our team is here to build win-win partnerships.

Amazon is going great for my business, but Amazon fees are eating my margin. How do I drive more sales to my E-Commerce website?

Being a successful seller on Amazon is a significant accomplishment. Congrats! Now that you know your product has validation within the market, why not reclaim your margins from Amazon and secure your future success as a multi-channel giant. Check out our multi-channel e-commerce strategy or call us today to learn more! 

I already have a successful E-Commerce Business, do I need to advertise on Amazon?

Amazon accounts for 48% of all e-commerce sales, and 46% of product searches begin on Amazon. Why not continue to boost your success by leveraging one of the largest sales platforms as a powerful channel funneling website traffic and increasing brand awareness.

What are blended ACoS, and how do they differ from regular ACoS? Am I looking at the wrong KPIs?

ACoS is calculated by dividing the total spend by attributed sales. Our Amazon experts look at your Amazon Seller marketing data and calculate blended ACoS by dividing your ad spend by your overall revenue. Your blended ACoS takes into account the additional income made through organic sales, which is essential to consider when analyzing the actual effectiveness of your Amazon ads.

What are the different ways to advertise on Amazon?
Sponsored Products – ​PPC – Auto

​Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them.

Sponsored Products – ​PPC – Manual

​This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords; you have to make sales on those keywords, and then the more sales you prepare for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for individual placements.

​Sponsored Brands – PPC

​This allows you to target specific keywords and display a banner ad across the top of the screen that can show a particular number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products.

Coupons

​If your coupon offer is compelling enough to get picked up by amazon.com/coupons, you will receive a massive spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale​

Promotions

​This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing.

​Third-party advertising

​We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.

Prime-exclusive discounts

​As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities​​

DSP

Amazon’s Demand-Side Program (DSP) is its display advertising platform for Amazon-owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media, however, can offer your company exclusive access to this powerful platform at a fraction of the cost. DSP gives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.

Other

​There are other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships, etc. but the primary components we use are listed here.

What do they cost?

PPC bids vary by product category, search term competitiveness, etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips (when users click a checkbox that solidifies that the coupon will be applied to the purchase)