How is Artificial Intelligence Changing E-Commerce Advertisement Space?

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Today’s e-commerce sector is full of cutthroat competition and all of the online stores are bound to serve the clients day and night. As a result, the online shop owners have to increase the manpower but still, human efforts have a limit and with increasing burden of work, there is a huge risk of errors and mistakes. Moreover, increasing pressure to fulfill the demands of the customers may cause a visible decrease in the level of quality. The use of Artificial intelligence is the perfect answer to all such problems where machines are ready to walk hand in hand with the humans. Undoubtedly, machines are more efficient than humans and they can finish the tasks faster. Thus, Most of the online e-commerce retailers have adopted AI as the prime tool for managing the pressure.

Nowadays, Business owners are using the power and efficiency of machines to complete the tasks that are tiresome for humans and indeed, the machines are assisting their masters effectively. At many levels of e-commerce retailing, AI is used to make the work smoother and the management may remain busy in handling the more important works.

As mentioned above, online shops cannot rest even for a single minute, as they have to deal with national and international clients with the same speed and attentiveness. It means an online e-commerce shop have to run the business 24 hours. However, there is a plus point in this demanding scene. The marketers have a great chance to advertise 24 hours as well and they may use direct or indirect advertising methods for promoting the services.

Because of these reasons, e-commerce sector is experiencing the frequent use of AI for meeting the expectations of the market standards. At the same time, the use of AI is enough to attract new leads regularly with the help of automated and indirect marketing efforts.

Let us have an example of Chatbots’. Before the use of bots, the online storeowners have to engage a lot of manpower in assisting the customers. Nowadays, a customer cannot even imagine that he is talking to just a machine. Today’s automated support is able to talk to the customer smartly rather than being able to answer only primary questions. Thus, various online shops to communicate automatically with their customers use Chatbots and such talks seem ultimately natural and real. Such facilities impress the existing customers as well as convince the leads to be the loyal customers.

Presently, the online shoppers have no time to stay at one place for a long time and they need a quick response and reply to the query. It means online businessmen have to be more attentive and ready to serve 24 hours. Late responses or delay in the deliveries may affect the customer relationship severely and most of the sales professionals cannot afford such a disaster. As a conclusion, the optimum use of AI may build health and long-lasting relations with the customers.

Today’s marketing professional are feeling himself or herself at ease when it comes to Customer Relationship in the context of a large data to handle since they are using AI to handle the enormous quantity of data to achieve their goals. And yes, they always receive error-free predictions. Handling with data to produce reports is not risk-free because of the nature of errors made by humans. However, if the task is assigned to machines, we can hope for an error-free analysis of reports. Smart and advanced CRM solutions are ready to affect the decision-making process with a great accuracy and moreover, modern AI tools can be updated time to time.

Artificial Intelligence may make it possible to reach the potential customers regardless of their location. As you are functioning online, there are numerous possibilities for your business. The effective use of AI allows you to research the habits, choices, preferences, and culture of the people of the certain place. Based on this data, a perfect solution is possible to generate more profit.

Modern marketing automation software and techniques include repeat business and high-rate customer service is the key that forces the client to come again to the store. Thus, modern stores do not forget to make unique efforts to improve the customer service. Here AI is ready to serve the customer at different levels of customer service process where ultimate control in the hands of human intelligence.

The overall process of running a business depends on serving the customers and attracting new leads. However, both of these two sectors seem different but a maximum ROI is possible only when the businessmen know to balance the two different areas. AI may assist you at both of the levels and, also, it may work as an interconnection between the two areas.

Increasing involvement of AI in e-commerce is a clear trend and machines are going to be more important in handling the daily tasks of online retailers. Indeed, the emergence of AI is working as a game changer where machines are supposed to handle the activities without our involvement.

Machines are going to replace the manpower completely in the next decade since machines are becoming more smart and efficient than the humans. There is no room for errors and making the decisions is not easy and faster. Report reading and data analysis both are two essential part of any online business and both of the parts are handled by Artificial intelligence. On the other hand, humans are going to make full use of the AI principles since they can utilize the saved time in more productive activities. It obviously means that the increased use of machines is not going to make the humans lazy but they are supposed to be smarter since they have enough time to make good decisions. Most importantly Today’s automated machines have a great ability to learn new things from experience and there is a great possibility of the replacement of the human efforts with the smart use of AI.

Author Bio:

I am Rohin Mittal, Cofounder & Director of a Marketing Automation startup Xplanck, previously Co-founded an EduTech startup EOS Edu Ventures and recently launched a Marketing Automation software called Adyogi for prominent E-commerce players.


How To Use Facebook Ads Effectively

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Every month there are over 2 billion active users on Facebook. These users are students, parents, business owners and others who are browsing content and sharing it with their friends.

Right now, people who may be interested in your business are using Facebook. But, how do you connect with them?

Facebook ads are an extremely effective way to reach out to potential customers and increase your revenue. However, if you don’t know how to use Facebook Ads, you could be wasting a lot of your time and money.

If you’re interested in learning how to use Facebook Ads effectively, keep reading to discover a few tips and examples to setting up your next advertising campaign.

5 Tips for a Successful Ad Campaign

Before starting your next Facebook ad campaign, take a look at these 5 tips to help you make it more successful:

  1. Use Visuals. The primary success behind any Facebook ad campaign comes down to the visual elements in the ad. This is how you capture attention and get people interested in what you’re promoting. Using appealing visuals is something your target audience is more likely to appreciate and remember you for.
  2. Stay Relevant. The last thing you should be doing is creating ads that aren’t relevant to the audience you’re trying to attract. Even though you’re being charged per click, you want to ensure that your advertisement is connected to the right audience. Facebook now provides you with a relevancy score which you can use to create ads that include relevant copy and images to your target audience.
  3. Be Congruent. Facebook Ad campaigns will quickly fail if the message you promote is not the offer you provide. For example, you’re offering a free piece of content, don’t send those who click on your ad to a product page. You’ll increase your campaign’s success be staying consistent to what you message implies.
  4. Provide Value. You need a value proposition, because, why should people click on your add? You might not be the only business offering organic fruit drinks. However, if you include a 35% discount, it’ll give people more reason to click and consider your drink. To make your value proposition even more powerful, try adding social proof. Having an ad like, “34 500 have tried our drinks and you can too — get 35% off your first healthy drink!”
  5. Have a CTA. What is a CTA? This is your call-to-action. You may have just created a beautiful ad that has a great image and unbeatable value, but what happens next? Add something like, “Offer Ends At Midnight” or “buy one get two free” gives additional urgency to click your ad.

Setting Up Your Facebook Ads

As you prepare your Facebook Ad, remember that you need 3 things to get it running:

  1. Campaign: Right away, you will be asked to determine your advertising objective. The is the ultimate goal of you ad campaign which may be to increase likes on your business page or send traffic to a sign-up page on your website. Knowing the end-goal helps to create congruent ads.
  2. Ad Set: In the ad set, you’ll define your targeting strategy. This includes who you’ll target, your daily spending budget, and the duration of your campaign. Knowing who your audience is lets you create relevant ads (see next step).
  3. Ad: The last step is to create the visual elements and copy for your ad. Now you create an ad that is both relevant and has a distinct value proposition to entice people who see it to click on it. Don’t forget your CTA.

Understand how Facebook runs your ads along with the process of setting them up allows you to prepare the strategy needed for a successful campaign.

Facebook Ad Formats

Depending on your business and the purpose of your ad, Facebook provides different formats for your ad campaign. Here are the 11 formats for Facebook Ads to guide to toward an effective campaign:

Video ads are a great way to show off your products, services, or brand. They can inspire curiosity to view and tell a story to make a deeper connection. Use these ads to send links to where you want people to go.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Upload Size: 4 GB Max.
  • Length: 120 Min. Max. (Best Length: 15 to 30 Sec.)
  • Continuous Looping (Optional)

Image ads are simply links to landing pages, your website, or blog posts. Its similar to the Video Ad, however they can be placed in more places. Remember, to boost engagement high, be sure to respond to all comments.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels

Collection Ads use short yet powerful copy while showcasing a few of your best products or services up for sale. These ads are featured on mobile devices and can lead to quick buys and easy discovery.

Placement Options:

  • Mobile News Feed

Some Specs:

  • Headline: 25 Characters (recommended)
  • Image Ratio: 1.9:1
  • Recommended Image Size: 1200 x 628 pixels
  • Note: You cannot use more than 20% text in your image.

Canvas Ads are an interactive way to feature your products and services which Facebook users can play with. By tilting their screen or pinching their fingers, they can zoom in and out while getting familiar with your offer.

Placement Options:

  • Mobile News Feed

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 45 Characters
  • Recommended Image Size: 1200 x 628 pixels

Carousel Ads may seem similar to Canvas Ads, however they lack the same interactive features. Carousel Ads can be used in many different placements and feature videos and images for up to 10 different items. These ads are extremely effective for ecommerce or promoting various blog posts at one time.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 45 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1080 x 1080 or 600 x 600 pixels

Slide Show Ads allows you to tell a story using images, motion, and sound. The entire process can be done inside Facebook’s campaign generator or you can use your own video. Use these if you’re looking for an alternative to expensive video ads.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 125 Characters
  • Video Length: 240 Min Max.
  • Video Ratio: 9:16 or 16:9
  • Video Sound: Optional (but recommended)
  • Note: You cannot use more than 20% text in your image.

Lead Generate Ads are the perfect format for collecting emails and other contact information. You can use an image, video, or carousel to attract user to click. Afterwards, they will be sent to a form to provide you with the information you want. This is Facebook ad is effective for offering a free download or coupon offer.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels
  • Notice: Website URL and Privacy Policy are required

Offer Ads are the perfect choice for generating sales by offering discounted prices. You can set up these ads using images, videos, or a carousel and reach new people or your current followers. Anyone who claims your offer will also be given a notification before it expires.

Some Specs:

  • See Image, Video, or Carousel Specs

Post Engagement Ads are those you see with the SPONSORED description on the top of the ad. You’ll often see this option to “Boost” a post to drive more engagement (i.e. likes and shares) toward your business. When setting up these ads, be sure to detail who your target audience to ensure they are the most effective.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: Unlimited
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels

Event Ads should be used to promote special events like an online seminar or local performance. You can use either image or video to capture interest however you may want to limit access to the event. If you don’t set the geographic location in the demographic settings, you may be wasting your ad budget on people signing up who may not actually be able to attend.

Placement Options:

  • Right Column, Desktop + Mobile News Feed

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Image Ratio: 1.9:1
  • Recommended Image Size: 1200 x 628 pixels

Page Like Ads are just that, they generate likes for your page. If you’re worried about your advertising budget, remember that getting the right people to like your page is more effective than saving money and purchasing cheap likes.

Placement Options:

  • Right Column, Desktop + Mobile News Feed,

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels 

Facebook Ad Placements

Finally, there different placement options for your Facebook Ad. Knowing where to place your ad can determine its overall effectiveness. These are the common places you can put you ads using Facebook: (1) Right Column Ads; (2) Desktop News Feed Ads; (3) Mobile News Feed Ads; (4) Audience Network; (5) Instagram

(1)                   Right Column Ads

These are the traditional ads offered by Facebook and they appear on the right side of user’s News Feed. Because these ads remain static on the right hand side, they are ideal for less expensive clicks and often provide better conversions. In order to make them truly effective, remember to use an attractive image with relevant copy and an irresistible CTA.

(2) / (3)            Desktop / Mobile News Feed Ads

Here’s an ad placement that can get a lot of traffic is created right. Desktop News Feed Ads are those placed inside your pre-determine target audience’s News Feed as they scroll down. Video ads tend to capture the most attention, however your advertising spending can grow fast if your call to action isn’t compelling enough.

(4)                   Audience Network

Facebook has an extensive network where they can feature your ads away from Facebook itself. These are like retargeting ads where Facebook users can discover your placements in different places as they browse the web.

(5)                   Instagram

Since Facebook’s acquisition of Instagram, you can now offer your ads in both Instagram stories and feeds. While the format of ads may appear the same, the nature of Instagram may behave differently. If you’re business isn’t already using Instagram, you may want to focus your time, efforts and spending on Facebook only.

The Fundamental Goal of Facebook Marketing

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If you’re running a business online, there’s no avoiding the social media giant that almost everyone knows (and is likely using): Facebook.

Since its beginnings, Facebook quickly grew to become the most popular social networking platforms which allows users to stay connected with friends and family. This has changed significantly into one of the most competitive places to promote your business and sell your products or services.

This article explores the fundamental goal of Facebook marketing and why you should it to grow your business.

What is Facebook?

Let’s get started by looking at the history of Facebook.

Facebook was founded in 2004 by the well known Harvard student, Mark Zuckerberg. Facebook started as a social networking site available to Harvard students only, then expanded to more universities nearby.

As the popularity increased, Facebook opened access to users aged 13 or over. It continued to grow worldwide and in 2012, Facebook announced they had 1 billion users on the platform. In the same year, Facebook purchased Instagram for $1 billion dollars. Following this, Facebook purchased Whatsapp in 2014 for $19 billion and other companies such as Oculus VR, Ascenta, and ProtoGeo Oy.

As seen in the chart above, Facebook currently has over 2 billion active monthly users which has significant potential for your business.

 What Does Facebook Mean For Your Business?

For your business, Facebook is more than just a social networking website. Facebook is a place where you can communicate your products and services and make connections with potential customers.

To do this, you would start by setting up a Facebook page for your business. You can create a page specific to your business, product, service, or brand.

Once you have your Facebook business page, the next thing to do is find people that “like” your page and want to follow your posts. This sounds simple but can be one of the biggest challenges for any business.

Making connections with Facebook users will depend on a variety of factors, such as the type of content you provide, what time you post your content, and much more. If you’re unfamiliar, posting images and videos get more engagement than text-based posts alone. As well, a user may be checking their Facebook at any time of the day, however the most common times to check it seem to be first thing in the morning or after work/school. Posting between 9 am to 5 pm can result in sporadic results.

To make the most of your time and effort using Facebook with your business is to understand the potential of Facebook marketing.

What is Facebook Marketing?

Facebook marketing is a combination of creative and active strategies used to communicate with users and attract them as new customers. As mentioned previously, Facebook provides businesses with a place to create their own page dedicated to their products, services or brand. After that, its entirely up to you to attract a following with users interested in your business.

Here are a few examples of Facebook Marketing:

  • Adding Facebook “like” and “share” buttons to your website
  • Participating in conversations on Facebook groups
  • Providing contests and prizes for liking your page and sharing your content
  • Using Facebook Ads

That last point, Using Facebook Ads, has become one of the most commonly used methods for Facebook marketing. Just take a look at the revenue growth from 2010 to 2017 that Facebook has in advertising alone:

The majority of Facebook’s earnings comes from advertising. The reason for this is because Facebook has an incredible buying potential due to their 2 million active users.

Facebook has dedicated considerable effort toward developing of tools and resources you can use to market and advertise your business. Finding the right users can be done using Facebook’s advanced search variables. You can choose the location, interests, behaviors, and demographics of all the potential users to attract to your business.

Facebook has evolved from just a social networking platform and has become a marketplace for businesses to find their customers. This is the reason many companies use Facebook Ads to not only promote their business and grow their channels but primarily to find their buyers.

 How to Successfully Market Your Business on Facebook?

 For your business, Facebook Ads offers unlimited opportunities to reach out and find new customers. With Facebook Ads, you can:

  • Builds awareness
  • Gets your posts seen
  • Encourage engagement
  • Drive traffic
  • Increase sales

Generating any kind of revenue from Facebook can take a lot of trial and error. The images, copy, and style of your ads may or may not be the perfect fit for your target audience.

However, if done successfully, you return on investment can make Facebook your primary platform to find customers for your business. To optimize your efforts, there are a few things you can do to improve your success:

  1. Understand Your Following. As your Facebook channel grows with likes, you’ll be able to see what kind of people are interested, the kinds of posts they engage with more frequently, which advertisements drive the most traffic, and other critical pieces of information to improve your sales. As you learn more about your following, you can maximize your marketing efforts and spending.
  2. Market Specifically to Your Following. While you can use Facebook Ads to grow your channel, you can also create specific ads to your Facebook following. Don’t forget, the people who like your page are the ones truly interested in your business. Creating a campaign with special offers and promotions specific to them can be a supplemental approach to growing your business.
  3. Communicate with Facebook Users. While the ultimate goal of any business is to generate revenue, Facebook remains a social platform. As you promote your products and services, don’t forget to maintain communication with those who comment on your posts or send messages to your inbox.
  4. Participate in Facebook Groups. Another powerful method of engaging with Facebook users who may not already follow your channel or know about your business is by participating in Facebook groups. Although this may consume a significant amount of time, joining groups relevant to your business where you can share posts and engage in conversations can help attract new customers.
  5. Use Facebook Ads. It has been mentioned a few times in this article the potential of Facebook Ads. If you’re not sure how to use Facebook Ads, this article has more details. 

Ultimately, the fundamental goal of Facebook Marketing is to attract users to your business, introduce them to your products or services, and generate revenue. So, if you’re business isn’t already using Facebook, now is a good time to get on it.


How To Sell Using Fear

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Fear is powerful.

This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control.

Inspiring people to take action may sometimes require fear. The most common place where you will see fear used in public advertisements come from public health issues. You’re likely to have seen images made to convince people to wear a seatbelt or stop smoking.

Before addressing the ethics behind marketing with fear, let’s start by examining how fear can be used to motivate people to buy, donate, or simply comply.


There has been a significant amount of research trying to understand the underlying factors as to why fear motivates people to buy.

In regards to the fear in general, there are two major factors controlling how we experience fear:

  1. Perceived Vulnerability: “How likely is this going to hurt me?”
  2. Perceived Severity: “How much is this going to hurt me?”

People who feel they are likely (vulnerability) to be hurt (severity) will feel threatened. You may think that the response would be to take action that reduces that harm altogether.

However, there is another factor to consider which motivates people toward an action that avoids harm.

Now, you may want to pay attention here. This is the element that marketers are using to push an action toward a purchase, donation, or subscription.

The factor is called efficacy. Efficacy is a person’s perceived ability toward being able to act on the threat or not. If people feel they have no control, they will take no action.

How does this relate to marketing?

Let’s look at some examples.

If you intend to use fear to drive an action toward a specific purpose, you have to be able to convey to following:

  1. Are they likely to be affected?
  2. If they are affected, will it be painful?
  3. Do they have the ability to avoid that pain?

As a marketer, your goal will be to find the fears that are already motivating actions. Your ability to capture a fear already in the world then removing the threat with a solution you provide is the effective marketing approach.

Fear in marketing can be used in places like home security. The threat of someone breaking in, stealing your precious belongings and potentially harming your family is a very frightening thought. Of course, the solution to this would be to install the security system you happen to be selling.

The threat affecting them is real, harm and trauma from a break in. How painful it will be is subjective. However, there is a clear solution to avoid this kind of pain.

Let’s look specifically at a large organization’s efforts that uses fear to gain donations for their cause.

This campaign, titled “Before it’s too late” uses an end of the world approach to motivate viewers toward taking a specific action, make a donation.

Take a look at their website, you can learn a lot from their marketing tactics: WWF website.

The marketers at WWF strive to prove that the problem is real and it affects us all. Their campaigns give a sense that what we are doing is destroying the planet and along the way we are destroying ourselves.


If you’re wondering how fear can be translated into your marketing efforts, let’s take a look at a real example of fear used in advertising.

Take a look at this advertisement.

Do you see how they entice fear?

Here they are using the fear of missing out. This is a popular approach for marketers to entice action. Using phrases like, “ends tomorrow,” “this week only,” and “last day,” creates that urgency to act.

Making sure your customers know that there is a limited time and that time is running out can tap into their instincts to buy now before it’s too late!


As you can see, fear is a great motivator to direct someone to a specific action. However, they shouldn’t be used excessive otherwise they’ll start to lose their effect and your credibility may be called to question.

Here’s a few ways to rewriting your marketing plans into a fear driven campaign:


Instead of saying, “Advertising increases traffic to your store,” use, “If you’re not advertising you will have less traffic than your competitors and a significantly reduced revenue.”

Financial Strategy

Instead of saying, “We help you save more money on your taxes,” use, “Do you really want to pay more in taxes and limit your financial freedom?

Health Insurance Plan

 Instead of saying, “it’s important to provide your prospective employees with an attractive package,” use, “Do you want to lose many great prospective employees because you don’t provide an attractive benefits package?”

These are just a few examples as to how you can write your marketing ideas into a fear based approach. The goal is to trigger the fear underlying the loss or damage of something valuable. Often, this can be in the form of reduced profits which is something everybody fears.


Finally, let’s examine the ethics of using fear to sell. This may not be the only approach to making a sale, but it certain proves to be effective.

Depending on the product and services you provide, fear may be the only way to market successfully. Take for example WWF and other charities tackling global issues. They are able to get the funding for their humanitarian efforts by examining the fundamental root of the things we fear. Such as, the fear of poverty, the fear of bad health, the fear of death.

Fear may not apply directly to your marketing efforts, however you can see that the language you use can trigger fear based feelings.

Doing so allows you to connect with real fears already existing in the world and providing a solution for it.

However, in order to be a responsible marketer, there is always a fine line between ethical and unethical use of fear in marketing. The point here, tap into fear that exists, never try to create new fears in the world.

How To Use Social Proof To Sell More Products Online (E-Commerce)

By | Ecommerce, Marketing | One Comment

Social proof is a powerful determiner for customers when they’re shopping online.

Having reviews readily available and a rating system in place, you will be able to sell more products online with your e-commerce business.

However, before we go on, let’s try to define what social proof really means:

People Social ProofSocial Proof is a psychological phenomenon causing people to conform to the actions of others under the assumption that the actions previously were taken reflect the normative of social behavior.

In its simplest form, what other people are doing, you should be doing that too.

For marketers, using social before is a smart tactic to increase conversions because it reduces the worries of customers and helps establish trust when shopping online.

Now, let’s take a look at a few different types of social proof that you can use in your marketing efforts to sell more products online.



Getting reviews from your customers or creating case studies on other companies can reveal to future customers what others know about the product they’re on the verge of buying.


Social proof from credible and trustworthy experts in your niche aims at reassuring customers of the product in question.


Celebrities who endorse and purchase your product is a powerful and effective method of establishing social proof. If celebrities are shopping from you, a vast majority of their followers are sure to follow suit.


Large numbers always have a tendency to drive behavior in a particular direction. Think of the websites claiming they have service 100,000+ people. This reveals that something they are doing is working and the numbers back it up.


Take a look at your closest companions and you’ll find you share many similar traits and interests. Tapping into this social proof enables you to make claims like, “37 of your friends have bought this product, you should too!”


Getting your services and products certified lets your customers know that you are knowledgeable, trustworthy and high quality. An example, if you’re selling organic food, would be to get a USDA Organic Certification.


Now that you have an idea of the types of social proofs that exist, let’s look at how they can be applied toward selling more products online.


These are the core to any e-commerce success. Customer testimonials lets your customers learn more about your products and base their decisions on what others are saying.

Just take a look at Amazon’s reviews used on all their products:

Amazon Reviews Social Proof

Every product has a dedicated review section with a 5-star rating system. Not only that, email reminders get sent out to notify a customer after their purchase to leave a review.

Sometimes, the products will speak for themselves and those that are desired and sought after will get the best reviews.


As mentioned, getting a celebrity to endorse your products makes a powerful statement. Going this route may come with a price. For example, in 2013 McDonalds made an endorsement deal with Justin Timberlake for $6 million. According to the singer himself, he said that shares in the company went up 25% from that endorsement alone.

Another way of getting endorsements is through the natural use of your services by an industry leader. Just take a look at WPBeginners which used industry leaders to endorse their free video training programs:

WPBeginners Social Proof3) MEDIA MENTIONS

You’ve probably seen this on many websites, a list of media outlets that have featured or mentioned a product or service.

Often, you’ll see the logo on the bottom of the page with the title, “as seen in…”

Take a look:

Media Mentions4) TRUST SEALS

Getting a trust seal on your e-commerce site can certainly boost conversions. There are many different kinds to get, however, they often add an extra layer of security to your checkout process and in turn provide that added level of trust.

Here are some of the most popular trust seals available for your e-commerce website:


Does your e-commerce site use popular third-party services?

A very effective social proof you can add to your site will be to add the logos of those partners. This adds an extra layer of credibility for those familiar with those brands.

Take for example Baremetrics, they mention their integration with Stripe,

Baremetrics StripeWhile Baremetrics may be a new platform on the web, Stripe is a service that has a trusted reputation for effective and secure checkouts.


Social proof in the form of social likes and shares is a strong use of social proof. Social media is a major influencer in decision making. Incorporating a few counters that show off how popular your items are will increase conversions quickly.

Social counters are a simple and easy way to show off social proof for your e-commerce store:

Social Media Proof7) SOCIAL ENGAGEMENT

Another great social proof can be done through your customers engaging and sharing your e-commerce with others. Setting up a specific hashtag that your current and prospective customers can tweet out or share is an effective way to prove to others that you are a trusted place to shop.

Here’s how WeSellSocks does it:


Building your social following is a solid method of social proof. Channels reaching millions of followers allows customers to purchase with confidence.

Just take a look at this successful e-commerce store, J Crew:

JCrew InstagramSocial proof is a remarkable phenomenon. The effect can cause a wave of sales for your store. Sometimes, it won’t matter what the product is. When the snowball starts to roll down the slope, it will gather enough momentum and just continue to get bigger and bigger.

Try adding these social proofs to your e-commerce store and just watch as you boost sales.

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How To Market Infographics

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Infographics became a huge hit just a few years ago. They provided a condensed overview of a brand’s key elements in the way that was easy to read and quick to understand.

Trends in the marketing world are picked up fast, and it wasn’t long before infographics began flooding the markets.

Many infographics you see today and generic click baits to lure traffic to a website. However, if you want to truly convert your visitor to your products and services, you have to stick to high-quality content.

High-quality infographics are liked and shared three times more often than any other content type. If your goal is to provide value to your audience rather than some simple image to click on, you’ll see that infographics can still be an extremely effective marketing tool.

To effectively market your infographic you’ll need to know the right topic, the core content, the perfect design, the best way to promote it.


Content Infographic

Content Infographic

Sample Infographic. See the full version here.



 Deciding to create an infographic requires the right topic to focus on.

As you consider your topic, here are a few other points to keep in mind:


There are different infographic styles available.

Instructional infographics are great for breaking down a topic into its steps.

Timeline infographics are perfect for displaying the evolution of products, technologies, business histories, and more.

Comparison infographics examine two concepts and explain the differences between them (example, managers vs. leaders, U.S.A. vs. China).

If you need inspiration for your infographic design, check out the infographic database to get ideas for any niche.

Visualizing Google Data

Visualizing Google Data


If you’re looking for industry specific topics for your infographic, check out what’s trending on places like Reddit, Digg, and Buzzsumo.

Another tool that will help you check what’s trending is Google Trends which can show you the most popular search queries occurring right now.


If you’re still stuck on what topic to focus your infographic on, consider reusing old content. Select your top piece of content and condense it down into an infographic.

Are you familiar with evergreen content?

 This is the stuff that stays fresh on your website for years to come. Consider creating an infographic to go along with those core pieces that will remain timeless to your audience.


Never create an infographic to promote your brand. That’s not what they’re meant for. An infographic is designed to provide a valuable piece of information for an audience. Focus on the audience and expect to give more than you receive.

Google Public Data Trends

Google Public Data Trends


 You can’t just create an infographic from scratch and put false statistics in it. Do your research to create an accurate, factual display of content.


What can information about your business you portray into bite sized numbers?

You can talk about how your customers increase conversions, engagements or social following just by using your product. However, you must have the numbers to back it.

Perhaps you have a small budget toward your infographic design. You can get a research report made regarding the topic you have selected. From this, you can gain valuable insight which can then serve as the foundation of your infographic.

If you’re looking to take the free route, try these resources to obtain the statistics and facts you need: Google Scholar,,, Education Stats, Health Stats, and Google Public Data.

On a final note, to boost your expertise on the subject be sure to use only references from credible sources. While Wikipedia has become a reliable source of information, getting your data from peer-reviewed journals will always be superior.


Aside from statistics, another angle you can take includes adding inspirational or motivational quotes to your infographic.

Find experts in your industry and select the best quotes that suits the topic of your infographic. Adding a quote enhances the social proof adding credibility and trust.


 You’ve been given a lot of tools for design ideas and research strategies, however now it’s time to put it all together.

Create a powerful narrative that reaches out to your audience and delivers the contents in an attractive and curious way.


Try to think visually. You are trying to convey as much information as possible in a visually appealing way. An infographic is meant to provide visual elements that can be understood the moment the eye makes contact.

Show what you’re trying to say and minimize a number of words to the bare necessity.


Aside from the visual appeal of your infographic, your headline is a powerful statement that promises what exactly is inside your infographic.

Are you trying to educate or entertain?

The focus is always to add value through knowledge or answering a trending question.

Keep flow in your infographic. The whole purpose of creating an infographic is to display a narrative or concept in a visually appealing way. Break up your infographic in the same way an article is broken up: use a quick summary at the start, follow with a few sub headings to segment the information you’re trying to deliver.

Database Infographic

Database Infographic


 When you have finally put together your infographic, it has the high-quality design; the information is memorable, the headline is catchy, you’re ready to start promoting.

When you put your infographic up on your website, promote features to share it. Add social media icons underneath with a noticeable call to action. If possible, include an HTML embed code beneath so visitors can add it to their website and provide a backlink to your website.

Another way to get your infographic out there and reaching new audiences is by uploading you’re it to infographic directories. Here you’ll find the top places to put your infographic and gain exposure to others who will add it to their websites or social media.

Next, create an email newsletter with a distinct call to action. You have collected many emails so remind your audience to like and share the infographic. Rest assured, if you created a quality infographic, your audience would do the work for you.

Before this ends, let’s emphasize one more time that an infographic is meant to provide value to other people. Focus on that and your infographic will be marketed successfully.

Key to Creating Loyal Customers

By | Marketing | 2 Comments

Your customers don’t have to continue buying from you nor do they have to tell their friends about you. However, if you can earn their loyalty, these are the things that they will do.

Retaining your customers and cross-selling different products may be one of the most challenging parts of a business. And, since finding new customers is much more costly than maintaining your current customers, here are a few things you can do to create loyal, long term customers.

1. Be Credible

The only way to come off as credible is by doing what you say, every time you say something. People are keen observers, and you will be held up to your standards. If you can’t deliver on your end, you’re going to lose trust and customers quickly.

When it comes to content, always strive to add value to your customers by writing well-researched content from accurate sources. Become dependable and reliable by building a relationship based on understanding the needs of your customers. Instead of focusing on making a profit, focus on providing value then remind your customers of the value you offer.

2. Be Personal

When you’re writing those email campaigns or Facebook campaigns, know your audience. Cater to their personalities and shopping trends. If you’re placing irrelevant ads and emails in their inbox, your customers are likely to unsubscribe and put you into the spam box. You never want to end up there.

Use analytic programs to track your current customers to understand their needs. Then, create an email campaign that is direct to them. Make them feel that you understand who they are and that’s why your products and services will add more value to their lives.

3. Be Responsive

When a customer has a question or a complaint, be there to respond as soon as possible. If customers are trying to reach you outside of your working hours, set up an autoresponder that reassures them that they will be looked after the moment you’re back online.

If you can, provide easy access to information that you may already have available to address the common questions concerning your business.

For many e-commerce websites, there is the option to add live support. This enables you to address your customers immediately and assist them at all times.

In the case that you cannot respond to urgent issues, you should create a customer recovery strategy. This could be in the form of a special promotion, discount, of the free trial of a service to gain back any trust that was lost.

Sometimes, you may have to empower your employees to make the right decisions to benefit the customer. Even though there may be some short-term losses, focus on the long-term relationship with that customer.

4. Hire Exceptional Front Line Employees

It takes a certain personality and personal touch to engage with the various types of customers out there. Select the best frontline employees with high emotional intelligence. Their focus should always be on the needs of the customers.

For hiring guidelines, find people with cheery, upbeat personalities. These are the people trustable by nature and can serve as an asset to your company. If possible, find the people with the traits you need instead of selecting from whatever random applicants come your way.

However, something to keep in mind is that these skills can be taught. It will require a bit of an investment, however, if you don’t invest in them how will they be able to properly serve your customers?
IMPORTANT FACT: The Garner Group discovered that the 80/20 principle of profits applies to repeat customers. Their studies revealed that 80 perfect of a company’s future income tends to come from 20% of their existing customers.

5. Create A Culture of Belonging

Often loyalty comes down to how effective your employees interact with your customers. Aside from the training, you’ll provide your employees, the best way to keep the good and weed out the bad is by inviting them to participate in strategy development and quality improvements.

Trust in your employees by sharing insightful facts about your company. Being transparent with the people you work with will make them participants of your company instead of just working to make a dollar.

Remember, how you treat your employees will be reflected in how your employees treat your customers.

6. Keep It, Super Simple

KISS your customers. This means, keep it super simple. Find ways to solve the difficult problems your customers may face. Customers don’t enjoy filling forms over and over again. Collect their data and provide them with an auto-fill template.
One of the best things you can do is to get feedback from your customers. This way, you can make the adjustments and tweaks to your business to better serve their needs. A satisfied customer will continue their experience with you and go so far as to tell others about you.

7. Celebrate Special Occasions

We all know that products and services tend to go on sale during specific holidays. However, start doing something more.
Do you have access to your customer’s birthdates or anniversaries? Make your customers feel special by sending special promotions to celebrate the holidays.
Use your creativity to come up with special gifts relating to your business. You don’t have to spend a lot of money to show that you care. Sometimes, it’s the simple things that are remembered most.

The key to creating loyal customers comes down to your ability to create exceptional relationships. Your frontline team will be the ones dealing with the issues and questions about your business. Equipping them with the skills and talent to build customer relationships is a fundamental approach to winning the hearts of your customers for years to come.

How to Install the Facebook Pixel In WordPress

By | Marketing | One Comment

Step 1: Understanding the Facebook Pixel

Let’s get started by understanding the Facebook Pixel and what it can do for your WordPress website.

The Facebook Pixel is a snippet of code for your website which allows you to measure, optimize, and build the kinds of users that come to visit. (For more information on the Facebook Pixel, click here.)

With this information, you can create effective ad campaigns, boost your website traffic and increase conversions.

Step 2: Finding your Facebook Pixel

Now that you have an idea of the potential of the Facebook Pixel, it’s time to put it to use.

First, you have to sign in to your Facebook Ads Manager account.

Next, click on Pixels.

Then, click Create a Pixel. After clicking this, you will be prompted to name your pixel. The name could be your business or product.

After clicking continue, you will receive a message revealing your unique Pixel ID.
Getting this far gives you two choices, you can either email your pixel to your WordPress developer or obtain your pixel and manually install it to your WordPress website.

Click on Install Pixel Now and copy and paste your Pixel code.


Once copied, head over to your WordPress admin panel.

Step 3: Install the Facebook Pixel Onto Your WordPress

The Facebook Pixel needs to be installed before the </head> in your WordPress theme.

Use the Insert Headers and Footers Plugin for a quick and easy way to do this. Once the plugin is installed and activated, go to Settings >> Insert Headers and Footers.

Once here, you can paste the Pixel code into the Headers section then click save.


Congratulations. You have successfully installed your Facebook Pixel onto your WordPress website!

BONUS STEP: Facebook Pixel 101

Now that your Facebook Pixel is installed on your WordPress website, you will want to know what it is you can do with it.

Start by creating Custom Audiences which allows for retargeting campaigns on Facebook.

Return to your Ads Manager account and click on Ads Manager >> Audiences located in the top left top corner.

Then, click Create Audience >> Custom Audience.

A popup will appear providing a series of choices. You can choose, Customer File, Website Traffic, App Activity, Engagement on Facebook. For the sake of this tutorial, select Website Traffic.

A new popup will appear with various options to create a custom audience. Start by choosing your audience based on the traffic to your website.

Next, select the website you will be tracking.

Then, select the duration for this audience.

Finally, create a name for your audience and click Create Audience.

You have just created your first custom audience.

From here, you may want to learn How to Effective of Remarket and Retarget with the Facebook Pixel.

Online Advertising

Facebook Marketing Is A Winner

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Facebook Marketing Is A Winner

Most huge social media websites are starting to become more local focus. What does that even mean? It means that they realized that it is great that people can talk to each other all across the globe but that having services, creating local connections, allowing businesses to do local marketing, are all a great thing. It all falls under the concept that the social media websites are trying to become the new search engines. They’re trying to replace Google as that one source to find everything. One of their goals is to have people never leave their website, they want to offer everything in one place, if you want to find products, books, just about anything, eventually you will never have to leave a search media website again. Right now, they have integrated their marketing to cover a lot of those bases but they’re not what they will become.

For people looking to market on a website such as Facebook, you have more analytics and tools than ever. You have more local tools so local businesses can truly excel on Facebook and find new customers. As of the last two weeks, Facebook is even created a Craigslist type of local service people can sell various things. If you follow what Facebook is doing their making it easier and easier for businesses like you to advertise on their website. It is a really good thing, it is something that you should take a part in and many people are finding more success marketing on Facebook than on Google. Matter-of-fact for people who pay for ads on Google, they often find that they spend less money on Facebook ads then Google but are earn more money on Facebook. Facebook truly makes it easier to find the demographic that you are trying to market to. You’re able to narrow down the criteria that you’re looking for, you’re able to market based on their television, movie, music, sports, race, location, age, group participation, which pages they have liked and a lot of other attributes that are very beneficial to anyone who wants to advertise and make money on Facebook.

They make it easy for even people who have never used Internet advertisement before. Everything is so easy to find, and the Facebook advertisement panel is very easy to navigate. Anyone can quickly figure it out, anyone can start to populate the demographic that they are looking for, is very easy to find secession but this form of marketing. It is all a numbers game and targeting the right people game. It also takes a little bit of marketing ability as far as the type of message that you create, the type of imagery that you create and knowing what draws people in. This is why many people hire digital marketing firms have experience and success with Facebook marketing.

So, if you have ever wanted to advertise on Facebook now is the perfect time to get started because there’s so many resources available to you.

Marketing With Facebook

Benefits Of Marketing With Facebook

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Benefits Of Marketing With Facebook

Facebook is one of the most visited websites in the world. In fact, it has nearly as many users as the entire population of China. Thus, if you are not using Facebook to anchor your Internet marketing strategies, you are missing out on a lot of potential for your business. Because Facebook has a lot of personal data and such a huge reach, it is easily one of the best platforms that you can use to target your customers and potential customers. In this article, we will be going over some of the top benefits of marketing with Facebook.

Benefits Of Marketing with Facebook:

1. Facebook Advertising.

One of the best ways to utilize Facebook for your marketing is through Facebook Ads. Facebook Ads are such a valuable and efficient way to target your ideal customers because they allow you to pinpoint your advertising to your target market in a way that no other platform will enable you. This is because Facebook has a lot of information about their users that a lot of other platforms would never have access to because consumers freely share information about themselves across the platform. Thus, you should be able to target prospective customers based on various criteria that allow you to maximize the potential only to target highly likely to convert prospective customers.

2. Customer Relationship Management.

Believe it or not, but a lot of businesses are utilizing Facebook in a way that can significantly increase customer satisfaction and retention while also being able to reduce overall marketing costs. By using Facebook as a Customer Relationship Management platform, you should be able to minimize the cost it takes to reply and answer your customers, and it will also effectively show prospective customers how much you care about your customers which can lead to increased conversions, sales, and retention.

3. Cross Channel Remarketing.

Another way that you can end up using Facebook marketing into your overall strategy is by utilizing re-marketing strategies via the cross channel. For instance, if advertising on Facebook is something that perhaps never worked for your business, but Google’s AdWords have, you can simply use this kind of re-marketing to drive traffic that may have originated from Google, but that didn’t convert and have the ads show up on the Facebook platform. This is a great way to optimize your Facebook advertising and marketing strategy.

In the end, Facebook is easily one of the best platforms to market your business. Not only does it have a huge marketplace that you can tap into, but it should also allow for you to minimize the cost to acquire a customer given some demographics and targeting that it allows for. Because you will be able to effectively narrow down your advertising to your most ideal prospective customers, you should be able to optimize your marketing and maximize the amount you can generate with it. Facebook is a platform that every business must focus their marketing on.