B2B SEO

By | Marketing | No Comments

5 B2B SEO Strategies You Shouldn’t Miss in 2018

Now, when 2018 has arrived, most of you might not be leaving any stone unturned to make your resolutions successful. In the same way, the digital marketers of B2B are even trying their level best.

They are certainly existing nowhere behind in the race. In fact, they are all ready to shake hands with the trends of digital marketing which are going to really rule the entire world of B2B in the upcoming months of 2018.

So, if you are such an efficient B2B digital marketer, you need to know such trends in the best possible way. Are you still not clear about those trends? Just read ahead and you will definitely be aware of the same.

  1. AI to boost up increased personalization

For the B2B marketers, personalized marketing has been the focal point throughout the 2017 and the graph would certainly continue to rise in 2018.

In such a scenario, if you want to opt for the topmost marketing strategy then it will include coming up with testing the website, categorizing the B2B buyers, and then ultimately offering a personalized experience to each and every customer.

Moreover, in such a circumstance, you could opt for AI for getting constant support in the form of customer data to offer personalization to the B2B buyers.

  1. Higher engagement with video marketing

When it comes to content consumption, video marketing has become one of the most buzzing media, thanks to the extra fuel by social media.

For example, if you take the specific example of YouTube, you would notice that it has a huge number of unique monthly audiences where the number reached up to 42 million, and even the other video outlets are offering extraordinary opportunities to the marketer.

So, if you incorporate videos into your B2B buyer journey then it will obviously prove to be a top trend to boost up your engagement.

  1. Go for hyperlocal targeting for mobile users

Research says that more than even 18% of the local searches which are made on smartphones turn into sales in almost less than 24 hours. Moreover, with the advent of the smart features like Google Posts and Facebook Local, it has become more evident that buyers are now enjoying the facility of making searches on a more localized platform.

So, it is expected that by the end of 2018, the digital world for B2B would become hyperlocal eventually. You, as a marketer, should pay immense attention for making use of the digital landscape to target the B2B buyers and even interact with them who are making local searches.

Even though you might be a brand but still you ought to enter the local market so that you can target the local searches and buyers of course. So, in 2018, never forget to opt for hyperlocal targeting to take your B2B business to just another level!

  1. Use of machine learning to boost marketing automation

Well, there are some things that are unquestionably going to take an upward swing in 2018 which are nothing but machine learning and power marketing automation which will end up in a high level of segmented marketing.

However, reports say that even still now 50% of the companies are not able to use any kind of segmented targeting to approach their audience. But, now, machine learning will surely accentuate marketing automation and start with the process of segmentation of B2B buyers based on their buying style.

  1. Voice marketing is going to grow

One of the latest trends which came into existence in 2017 was nothing but the voice trend! It has totally changed the style of B2B buyers searching the results of their queries on the search engines.

So, it is quite possible that in the next upcoming months of 2018, you would see a sharp rise in the mechanisms of voice marketing. If you even consider the announcements from Google then you will come to know that they have declared that by the year 2020, more than even 50% of the total search queries in Google will end up being voice queries.

Moreover, such a change in the style of queries will even alter the type of keywords in the contents (short tail keywords will get transformed to the long tail ones) while following a conversational tone. So, you need to prepare your marketing strategies for B2B while keeping voice queries in your mind. For that, in 2018, don’t forget to tweak the style of the contents in your website a bit for ranking them in the higher positions.

Final Words

So, these are the five most effective digital marketing trends of 2018 that you should never miss!! If you have read the aforementioned points thoroughly then you must have already understood that 2018 is going to be filled with some exceedingly dazzling opportunities for the digital B2B marketers. Then, what are you waiting for? Just grab them and stand out from your competitors!!

About Author:

Neil Helson is the marketing manager at Blurbpoint Media, SEO, and digital marketing company. He is passionate about helping small businesses and startups grow online.

When and How to Rebrand Your Existing Video

By | Marketing | One Comment

Creating a new Facebook ad is definitely a good idea to move your audience. But repurposing your existing video content on Facebook or Youtube is a better idea as it can save a lot of time as well as money. Don’t take it easy as it is not a matter of seconds.

A video already present in your archive does make sense when it comes to reusing it if it aligns with Facebook’s ad specs. The constraint here is to find out whether your existing video is suitable to meet the intended video marketing purpose.

Don’t forget that your audiences are not the same as they might have a different state of mind with varying goals and the time of availability. Moreover, rebranding your original video won’t be able to create the magic you have always wanted if the original video was not created with Facebook in mind. If the original video, for example, has had the goal to attract your Twitter viewers, then you can not directly use it for your Facebook viewers as you will need to update it according to your Facebook audience who is usually impatient, hurried and distracted.

By spinning your existing video for your Facebook viewers, you will be able to present something new to them that ticks their mind and clicks their fingers to take actions.

You can consider the ideas mentioned below to rebrand your video for a Facebook ad.

Re-edit Session to Align Well!

Usually, a simple re-edit is enough to make the video more successful on Facebook. Your target is to engage your viewers in the first three seconds, so you cannot take the risk of that slow intro or title sequence but begin with a catchy title with a brief intro.

Cut your Video

You cannot ignore the fact that Facebook surfers have short attention spans, and moreover, they might consider it a disruption, especially when they were looking for something else and accidentally landed on your video. You can turn that distraction into interaction by shortening the video significantly for the ad repurposing, which will further generate the traffic who is willing to pause and watch.

Graphics that Entice

Earlier being played in another medium, you cannot expect the content of your revamped video to be heard of by your audience. A report by Digiday confirms that a number of videos do not have audio access to viewers. So you cannot rely on the audio to deliver your message; therefore, you need to take advantage of graphics to speak your message out.

Subtitles are Important

Subtitles are important when updating video on Facebook, as they make the video comprehensible, assuring that whatever is in the video, your audience will certainly get into it.

Show Your Creativity in Your Description. 

SEO experts have described the importance of attention-grabbing titles that trigger a call to actions. Create a compelling title that catches Facebook browsers’ attention and prompts them to watch your video ad to the end.

Edit a Custom Thumbnail Image

A thumbnail of your video does not even have to come from your video. If you have many things to offer, then you need to design a bold graphic to use as your video’s thumbnail.

Square is Better

This has recently been involved. If you want your video to appear larger and view more, start formatting your video to turn it into square rather than going with the standard that is 16:9 width-to-height widescreen. Taking up more space will definitely result in a high number of views.

Wrapping Up

Facebook ads are a great way of Digital Marketing. But people usually refrain from sharing Facebook ads unless they come from recognized companies. As they fear spammy ads, people don’t share it, even if they think that an ad is legitimate to share.

To make videos viewer-friendly, organizations use explainer videos embedded with motion graphics to solve the purpose. This results in the more clicks, a high number of views, and great online presence.

4 Easy Steps To Acquire Competitor’s Backlinks on Your Site

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Businesses all over the world look forward to nail the Internet power for better branding and sales, be it app development companies India agencies or any other business. But to generate ROI from your website, you need to draw good enough traffic to it. And, getting backlinks, specially of your competitors on your website is very important in this context.

We are going to illustrate some of the best ways to do so.

Determine Which Competitors Get Organic Search Results

The best traffic you get is organic traffic. The people who find their way to your website is because they are looking for it, or looking for something similar to it. It is easy to assume that your competitors for search engine domination are the same competitors that you have in the physical world. That isn’t always true.

When it comes to SEO it always benefits you to do your research instead of assuming.

To find your competitors you can either Google each keyword that you want to rank for or use a tool like Rank Tracker to find your competitors. Using a tool such as Rank Tracker is typically easier because it allows you to keep track of the status of your keyword domination over time without having to perform regular Google searches.

Determine Your Competitors’ Backlinks

You want to know what websites your competitors are getting their backlinks from. This can be essential to knowing what you should do yourself to increase your presence. Some of the websites that your competitors have, could be yours.

In order to find out what backlinks your competitors get, you will have to use a tool. These tools are call Backlink Analyzers. PowerSuite Toolkit and SEMrush are just two examples of these tools. PowerSuite Toolkit is free while SEMrush requires a subscription.

Look For Websites That Are Likely To Be Link Builders

Only quality websites should be your preference for building relevant backlinks. And, one of the best ways to get that done is to find a tool that can automatically do that for you. SEO SpyGlass instantiates as one of the paradigm for such a tool. Input information on your website and your competitors’, it will do the magic for you. Tools like this make the process easier.

However, you can take the information you gathered from the last section and review each website. Do the websites match the content on your website? What similarities do you share? Could you pitch to that website? A website with 2 or more competitors’ backlinks is a good match.

Contact Websites To Pitch Backlinks

Now, you need to reach out to the websites that you want to get backlinks on. The traditional way to perform this is to visit each potential place to get your link posted and find their contact information. Then write a pitch and send it to them.

A professional email that conveys your message is great.

Just like with the other steps that we have mentioned in this article, there are tools that you can use to help contact websites. LinkAssistant is a popular example of a tool for contacting websites. You put in your list of domains and it will find their email addresses.

Conclusion

When outlined, most people find that these steps are quite easy to follow along. It takes a try or two, but after that you will get the hang of performing backlink research. Software development companies do this all the time to help their websites grow. Any website that wants to build up their backlinks does.

About the Author :

Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 8 years IT experience. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.

 

Vicious Traps of Offshore Freelancing

By | Marketing | One Comment

Isn’t it tempting to outsource projects to an offshore freelancer? Of course, who wouldn’t like giving away their tedious and monotonous work to a freelancer from another country, at much lesser rates. In addition, there are numerous websites which help you find freelancers that fit for your desired job.

From outside, the idea seems to be quite good and simple. However, everything comes with some flaws or limitations, so is the case with offshore freelancing. Let’s have a look at some of the major drawbacks of offshore freelancing.

  1. The process of recruiting through freelancing websites is difficult

Recruiting through freelancing websites is not an easy task. Sites like Upwork have millions of users. When you post a job on such websites, you get thousands of responses. Many of them are irrelevant. Candidates who do not fit into the role also apply, just to secure a job. You have to browse through each profile and select the right candidate.

  1. Freelancers are famous for uploading fake profiles on websites

Very often, freelancers lie about their education, experience, and skills in their profile on freelancing job portals. For example, most of the candidates write “fluent in spoken English” in their profile, which may not be true for many of them. It will affect the quality of work since they do not possess the required skill set.

  1. They take a percentage of payment in advance

Don’t forget that some freelancers charge advance payment, which can be around 20% of the total fee. That should be perfectly fine until the freelancer works properly and completes the project on time. However, there are many of them who leave projects mid-way, even after taking the advance payment.

  1. Not good for long-term

Freelancing, by nature, is for short-term and specific tasks. If you’re thinking about building long-term relationships with your freelancers, then it’s simply not possible. You might have hired 10 different freelancers for various jobs. Continuous coordination with all of them will incur a significant amount of time and efforts, which can be used somewhere else more productively.

  1. Less Co-ordination due to time zone difference

Continuous coordination with a freelancer is not possible. The main reason is the time zone difference. Mostly, freelancers are located in completely different time zones and it’s not always possible to schedule a late night or early morning calls for both the parties.

  1. Poor infrastructure

Most of the freelancers are based in developing countries. They may not have the proper infrastructure required for smooth functioning of projects. The productivity of freelancers working remotely from home is often affected by power outages, unstable internet connectivity, slow and outdated PCs, etc.

  1. Unprofessional attitude

Clients working with offshore freelancers often complain about missed deadlines, unavailability, poor quality or incomplete work being returned to the client. These issues leave the client frustrated.

  1. Priority

Freelancers work with multiple clients at a time. Their priorities may change with time which may result in a delay of your project.

  1. No contract

There’s no legal contract signed when hiring a freelancer. Hence, there is no security ensure that a freelancer won’t leave a project midway if a better opportunity arises.

  1. Data theft

What if the freelancer copies your data? There is no legal contract that can protect intellectual property and data theft when working with a freelancer.

  1. Freelancers also give projects to others

Sometimes, freelancers operate as sole proprietorship firms. They take the projects and then give them away to someone else. So, you’re not sure if the person working on your project is even qualified enough or possess the necessary skill set.

  1. Works alone

A freelancer works from home, alone with no team members around. In case if that person has any doubts or gets stuck in the middle of a project, then he/she has nobody to clear doubts.

  1. No supervision

A freelancer works remotely without any supervision. There’s no way to track whether the person is working on a project or not. As a result, the working relationship often breaks down in the middle of a project.

Summing up, don’t just look at the cost benefit of hiring a freelancer. Consider all the above-mentioned factors and then take your decision. You could consider hiring an offshore team of outsourcing service provider, who will take care of everything from recruitment to project completion and support.

Author Bio:

Siddharth Kamble is digital marketing expert in UK based company called ESG. He is actively worked in marketing niche for last 6 years. He likes to read and write about business-related topics like Business start-ups, outsourcing, Business growth, etc. Get in touch with him on LinkedIn

Smart Marketing Strategies for Small Businesses

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It is no secret that marketing strategies you choose can make or break your business. Particularly if your business is a small business.

No doubts here.

So, make sure to implement effective marketing strategies that actually work – the smart marketing strategies.

Keep in mind that the marketing strategies that you select should be those that get the most bang for the buck. One of the biggest dangers is spending too much money on strategies that do not bring in customers.

Doing things in a smart way helps you to meet these goals. With smart marketing strategies, you increase your chances of getting the best results for minimum investment.

Here are 5 super smart marketing strategies for your small business that will help generate results while not breaking the bank.

  1. Website

This is a complete no-brainer. You already know that website is an unbelievably effective marketing vehicle, don’t you? Do you know how many websites are there?

Billions!

People all over the world utilize the power of websites for their businesses. However, not all websites are equally effective. Some of them barely deliver any significant result from the marketing perspective.

So, what you want is a website operated in a smart way.

While traditional media outlets such as radio, television, and newspapers still play an important role, your website will be the foundation of your marketing success. This is because more consumers today use the internet to find the products and services they need. Your website must provide a place that consumers can use to find information, research your product or service line, and make the purchase.

Your website is the center of your presence on the web, so it needs to be more than just attractive, it needs to:

  • get regular traffic;
  • be easy to navigate and;
  • encourage visitors to become your customers.

The good news is that building a strong website is possible and not that expensive nowadays. But, be prepared to invest enough time and energy to make it work.

This is a time consuming process.

However, once built it will work for years to bring in potential customers and help your business thrive.

  1. Search Engine Optimization (SEO)

Now that you have a good website, it should be optimized for search engines. SEO is arguably the most powerful passive marketing strategy on the web. By using keywords or key phrases, consumers using search engines will find your website when looking for the products or services you offer. By localizing your SEO, you can get more foot traffic through the front door.

You can add to the SEO by signing up your business in local high-quality directories (make sure you avoid low quality directories) which allow consumers to find you through their computers or mobile devices. Keep in mind that more people today use smartphones and tablets to find what they need on the web, so your SEO should be geared to bring them to you.

Although SEO is perfectly smart marketing strategy it’s super tough and challenging. However, it’s usually worth the effort and pays off eventually.

  1. Content Marketing

Closely interconnected with SEO, Content Marketing is one of the most effective (and smart) marketing strategies out there. From updating your website to writing articles about your business and industry, the content you create (if the quality is high enough) can build a strong customer base with little in the way of expense.

Consumers are not only looking for products and services. They look for information as well. Making the best decision means finding the right information, so if you can provide that through your content, you are one-step closer in turning a visitor into a customer. You can augment your content with SEO, using the right keywords that draw in those interested in what you have to offer.

Plus, you can incorporate social media sites that your customers use to stay in touch and to spread the word about your business. A single “like” on Facebook to one of your posts may mean bringing in dozens of interested consumers. In case your Facebook publications do not get enough traction, try to boost them and make sure you do it in an effective way.

The smartest marketing strategies for small business do not have to be expensive (Entrepreneur Nigeria has more topics about this), but they are geared towards long-term success. By building for the future, you can grow your small business to reach and exceed the goals you set when starting up your company.

  1. Branding

Building up your business brand which also boosts your identity is arguably the smartest of all business strategies. Your branding will consist mostly of the following;

  • Business Name
  • Logo
  • Imagery
  • Colors
  • Specific Graphic Elements

In other words, how your business communicates to consumers will be mostly based on your brand and identity. All the elements must work together if your company is going to succeed. This means that your logo, colors, and imagery must provide a tone and feeling that compliments how you reach customers. So, if you run a security company, then your branding should reflect by how it communicates to the public.

This will mean researching and spending a little money getting the right logo, colors, and imagery for your business. It is worth the effort because what you spend now will pay off in the years to come. When you think of the successful businesses that only make minor changes to their branding over the decades, you can see how important it is to your success.

  1. Email Lists

Although this may sound like a cliché, the email list is indeed one of the most tried-and-true of all marketing strategies out there. Around the world, companies both small and large compile lists of emails from those who visit or purchase from their site. The purpose of the list is to send more information at various times which helps turn interested consumers into customers.

List building goes back several decades and is one of the few traditional marketing strategies that is perfectly suited to the Internet. By building up a list of interested consumers, you can inform them about new products, provide coupons and discounts, and offer useful information that they can use and appreciate.

Perhaps the best news about building an email list is that:

– You can do it for free;

– You 100% control it (which is not the case with social media profiles where you heavily depend on the platform).

Being in control of your marketing stuff (like your email list) is a super smart thing to do.

Depending on your business, you might be able to purchase a list, but you are better off starting one of your own. It will take time, but it will be well worth it thanks to the repeat business you will generate.

BONUS STRATEGY: Freebies

You may think that giving away things for free such as reports, checklists, or e-books might be wasting money. However, when it is done correctly you can build up a loyal customer base and bring in new customers as well. An informative e-book that offers valuable information that is related to your company or industry costs next to nothing to produce, yet it can be used as a lead magnet to draw in potential customers.

What you give away can be something simple, such as a one-page checklist that guides customers in using a specific product, or it can be a report or e-book about something of interest in your industry. Whatever you choose, it’s something that can draw people to your company for very little cost, and needless to say, it’s a great example of smart marketing.

Increasing Benefits of Link-less Brand Mentions

By | SEO | One Comment

It’s no secret that the internet is evolving, and search engines are leading the charge towards improving search results. The past decade, alone, has given rise to a deeper understanding of how web ranking is achieved. Webmasters and marketers alike are utilizing powerful, new tools like social media, content marketing, and PPC to help improve audience engagement, brand recognition, and subsequently, improved search rankings.

More recently, Google and Bing have unveiled their use of “link-less mentions” as a ranking factor. This essentially means that they crawl the web for your brand name and factor the unlinked mentions into your search ranking. While it does not replace the importance of quality backlinks, it means that well-branded websites can gain extra ranking from brand mentions.

Yes, really.

How Do Link-less Mentions Work?

For a while now there has been evidence that the top search engines like Google or Bing are now able to make an association between brand mentions and the brand’s website. Unlinked brand mentions create a trust signal for these search engines, resulting in higher rankings.

In 2016 Bing’s Senior Product Manager Duane Forrester referred to this practice by saying that Bing figured out how to associate mentions without even using a link. He added that link-less mentions, in some cases, can be just as strong a ranking factor as regular links.

In 2017 a Google webmasters trend analyst named Gary Illyes made mention of this phenomenon while speaking at an SEO conference, saying:

“Basically, if you publish high-quality content that is highly cited on the internet – and I’m not talking about just links, but also mentions on social networks and people talking about your brand; Then you are doing great.”

This means that Google will consider a brand mention on either social media or the internet as a signal of trust and authority, and this subsequently factors into the site’s domain authority and SERP rank.

Let’s take a deeper look at link-less brand mentions and discuss how you can adapt your current content creation and backlink strategies to benefit from this change.

What Does This Mean for Your Link Building strategy?

First off, let me be clear, here… We’re not saying that you should abandon your backlinking strategies, or that hyperlinks have no value. Quite the contrary, in fact!

You should still seek quality backlinks whenever possible. Links are still very valuable, but they no longer need to be the primary focus of every SEO strategy. Strategies like finding people who mention you by name and then chasing them down to add a hyperlink to that mention is no longer a requirement; The brand mention alone is enough to send Google a trust signal about your brand.

Most of the main principles of a good link building strategy still apply to link-less mentions. But with link-less mentions offering increased domain authority, your strategy can shift away from primarily link-building to focus more on building your brand and reputation.

Here are some steps that you can add to your link building strategies to make sure that they also target link-less mentions.

  • Create Brand Awareness and Build a Reputation:

Since modern link building strategies are no longer consumed with building hyperlinks, your focus should shift to building your brand and reputation. When you do this, you will become a respected brand and receive hyperlinks and brand mentions naturally. Ever heard of Neil Patel, Rand Fishkin, or Gary Vaynerchuk? If you do, then you know exactly what I’m referring to when I say you should focus on building your brand.

Each of these guys has built huge brands for themselves just by positioning themselves as an authority and helping others to succeed.

  • Business Reviews:

We already know that Google takes business reviews into consideration. You should pursue a process of getting your customers engaged and motivated to leave you a review online.

This can be through a follow-up email asking them to rate their experience or providing them with a QR code or automated text that takes them directly to your Google My Business page (https://www.searchenginejournal.com/google-lets-users-search-reviews-business-listings/245361/) where they can easily leave you a review.

One point, though; And this is key!

Remember to keep the process simple for the customer. Few customers will go through a long, boring review process, or click on multiple links to find the right page. If your process isn’t extremely quick and simple, you’ll lose their interest and their review.

Also, remember that you must engage in reputation management on your Google business profile. You should respond promptly and appropriately to negative reviews, providing prompt customer service and remedying any negative experience.

  • Social Media:

Social Media is a tool like no other and is perfect for you to start generating loads of brand awareness and to get people across the internet talking about your brand. It also provides an awesome platform for engaging your audience and building a community around your brand.

Understand which platforms your audience is on, then go jump on there, too. Interact and provide value to the audience on the platform, and you might even pick up some more followers; At the very least, you’ll create brand awareness.

  • Create Awesome Content

Developing a content marketing strategy is crucial to your brand development. You want to position yourself as an authority on the topic, and this involves communicating your knowledge to an audience. However, the key here is to create content that readers want to read and will later share or bookmark. Is it something that will hold the reader’s attention and make them forget where they are? That’s what you want to aim for.

Que, bubbles.

  • Start Tracking Mentions about your Brand

If you are currently working with a link building strategy, it’s a great idea to consider setting up some analytic tools to start tracking links to your website and give you a good understanding of your link profile.

When it comes to link-less mentions, the exact same concept applies, except in this case you’re tracking mentions from around the web; This call for a different set of tool.

Google Alerts, Awario, Talkwalker, Mention, and SEMrush are a few tools that will help you accomplish your task of stalking the internet.

By tracking your brand mentions, you’ll have full control over your brand’s reputation and be able to resolve negative feedback before it can escalate or damage your brand.

Summary

As we’ve seen, marketers and webmasters are no longer forced to chase down backlinks to their website. While backlinks are good, the recent implementation of link-less brand mentions allows you to focus on building your brand name. Develop your brand and community, and you’ll start to acquire hyperlinks and brand mentions organically and naturally.

Author Bio

Leighton Burley is the founder of Artiiseo (https://www.artiiseo.com/), an SEO-based digital marketing agency in Winnipeg, MB. With over 10 years of experience in digital marketing, Leighton possesses a deep knowledge of the industry a large, but he will tell you that SEO is his specialty.

How To Make A GIF For Facebook Ads

By | Marketing | No Comments

Facebook, in an update that was rolled out in February, has started allowing advertisers to use GIFs in their ads. That’s right, the Internet’s favorite animated image format will now be supercharging your campaigns.

Thanks to their immense success on Facebook Messenger and Twitter, it is clearly evident that GIFs are super-engaging, and people love them. Many of us have are self-proclaimed GIF-lords and have been using them to say things words cannot possibly convey. However, up until this update, their advertising potential remained unexplored.

If used right, GIFs can be a light, funny, and engaging way to get your message in front of your audiences.

What Are GIFs And Why They Rock 

If you don’t already know, GIFs (Graphics Interchange Format) are animated image formats, which are quite similar to videos. The main difference is that they are usually smaller in length, and have no sound.

Using GIFs in ads offers a number of advantages:

  • Just like any other visual form of communication, GIFs are easier to absorb, and bring in a lot more engagement as compared to text ads.
  • As mentioned earlier, most GIFs are smaller in length and have no sound. At a time when about 85% of video views on Facebook are without sound, GIFs offer a unique advantage. Similarly, another study revealed that while brands are producing and sharing longer videos, the average user only watches a third of the total video length. This makes short GIFs a powerful and effective way of communicating with your prospects.
  • With a plethora of images being shared daily on the various platforms, GIFs offer brands a chance to stand out, and engage their prospects with something unique and entertaining.
  • Making GIFs is free and easy. In fact, you can even repurpose your existing videos into short GIFs using one of the many free tools available online.

Now that we have established that GIFs are the perfect addition to your Facebook ads arsenal, let us look at how you can make one, and include it in your Facebook ad.

Making Your First GIF

While there are a number of GIF making tools available online, GIPHY is particularly popular and user-friendly. The website boasts one of the biggest collection of GIFs on the Internet, along with a simple tool that allows users to make their own GIFs from videos.


Simply start by going to www.giphy.com, and click on the “create” options at the top right of the page. You will then see the following page on your screen:

As you can see, GIPHY allows you convert online and offline videos into GIFs, and even make a GIF using multiple photos or GIFs.

Once you have uploaded the video, you will be taken to an editing screen where you can select the start time and duration of the GIF. This is also a good time to remind you to make sure the end and beginning of your GIF are not abrupt.

After setting the start time and choosing the duration to a tenth of a second, you can proceed to decorate your GIF with captions, stickers, filters, and animations. You can use this feature to include a Call To Action (CTA) in the GIF. While it is advisable to keep the text to a bare minimum in the GIF, including a CTA can actually be extremely beneficial.

Next, you can add tags and a source URL to the GIF, before uploading it to GIPHY.

Once you click on the “upload to GIPHY” option, your GIF is ready and you will be able to download it, embed it, and share it as a link anywhere!

Now that your first GIF is ready, let’s turn it into a Facebook Ad.

Making a GIF Facebook Ad

Making a GIF ad on Facebook is quite similar to making a video ad. Simply go to the Facebook Power Editor and select the “create ad” option.

At this point, it will ask you to name your campaign and ad set. The screen will look something like the following:

Next, using the radio button, you will be able to choose between “image” and “video/slideshow”. Once you select “video/slideshow” another window will appear, which will have the option of uploading your GIF or including the link. If you include the link, you will be able to preview the result before publishing.

Finally, you can now write an amazing ad copy to accompany your amazing GIF ad. Make sure the copy aligns with the message in the GIF, and has a clear and concise CTA. If you need a copy to support the context of your GIF, this is your chance. It is also a great idea to include the CTA somewhere in the GIF in order to reinforce action from the user.

Once you are done with the ad copy, it is time to publish your first Facebook GIF ad. But before you do it, make sure you have your tracking in order. After all, measuring your success is just as important as achieving it.

Things To Remember For Best Results 

While GIFs are highly engaging, there are certain best practices that you must follow to obtain the best results. These are pretty straightforward and don’t require a lot of additional effort, just a bit of proactive thinking.

  • The quality of images in the GIF, or the quality of the video that you have converted into a GIF matter. The point of having a GIF in your ad is to have a more compelling creative. However, if the quality is poor, it will reflect in the engagement numbers.
  • To ensure there are no technical glitches messing with your ad, Facebook recommends using a link ending in .GIF and keeping the file size of your uploads limited to 8 MB.
  • While including a CTA in the GIF is recommended, it is also recommended that you keep the amount of text to a bare minimum. Let your visuals do the talking.
  • It is also recommended to use a series of GIFs to tell your brand story. Doing so will ensure more engagement and possibly more following for your campaign. Not to forget, getting your message across through a series of GIFs is far easier than saying it all in 10 short seconds. 

GIFs can be a powerful and quirky addition to your marketing campaigns. In fact, if previous engagement patterns are to be believed, GIFs have the potential of skyrocketing the engagement numbers of any social media campaign.

Top 5 Facebook Marketing Books

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In recent years, Facebook marketing has undergone some big changes to improve the way marketers use their platform. From advanced analytics to API innovation, the ability to grow your business using Facebook is limitless.

To tap into Facebook’s potential to grow your business, you may want to brush up on their marketing skills. The following are the top 10 Facebook marketing books that every online marketer should read.

 

Facebook Marketing Book #1:
Ultimate Guide to Facebook Marketing
by Perry Marshall, Keith Krance, & Thomas Meloche

Facebook Ads play an essential role for every marketing strategy and learning how to use Ads successfully will make your business better.

Even though there are over 1 billion users on Facebook, you’re unlikely to have every user following you Business Facebook Page. Instead, the Ultimate Guide to Facebook Marketing you learn how to find your ideal audience and create targeted ads that improve your return of investment.

Throughout this book, you’ll dive deep into the world of Facebook Advertising and understand what happens to your ads the moment they are published. Even more important, you’ll discover how your ads can engage custom audiences, generate your first 100 conversions, boost your ads by connecting them to Instagram, a 3-step formula for successful video ads, and so much more.

About the author: Perry Marshall is an online marketing expert and this book is packed full of his best tips and understanding of how to use Facebook ads for your business.

Facebook Marketing Books #2:

The Complete Guide to Facebook Marketing
by Brian Meert

The Complete Guide to Facebook Marketing could be considered the perfect beginners guide for small business owners. This Facebook marketing book helps you learn everything you need to know to set up ads using step-by-step instructions and detailed illustrations. You won’t be confused or lost in the process of getting your first Facebook Ads up and running.

Best of all, you’ll have access to a number of insiders tips and methods to improve your ROI. This book is filled with real-life examples with proven results. The advice from this book alone will give you business a new edge when it comes to Facebook Advertising.

About the author: Brian Meert is the CEO of AdvertiseMint Inc. and is dedicated to helping businesses find their perfect customers. His book condenses his personal experiences into a practical approach to Facebook advertising.

Facebook Marketing Book #3:

Facebook Advertising: Crack the Facebook Ad code with an easy-to-implement Facebook marketing plan that really works
by Riley Reive

If you’re looking for something more than just a few tips and examples to improve your Facebook marketing, check this out. Facebook Advertising by Riley Reive helps you develop a system to attract the perfect customers to your business with Facebook Ads.

The book claims that you can reach, at least, up to 43% of your potential customers with every ad campaign you run. How? The author offers a few inside secrets from his struggles learning how to maximize his Facebook advertising efforts.

Having struggled with finding the perfect combination that targeted the right audience while delivering high conversions, this book offers a system that works.

About the author: Riley Reive is a social media consultant that shares his knowledge of earning a passive income from online marketing.

 

Facebook Marketing Book #4:

Killer Facebook Ads: Master Cutting-Edge Facebook Marketing Techniques
by Marty Weintraub

If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need.

This Facebook marketing book is devoted toward developing advanced advertising techniques, alternative targeting methods, advertisement writing, and much more. It uses a tutorial style to teach everything inside the book so you can start using it with your business.

In addition, a feature of Facebook Ads that may not be discussed as much as it should are the monitoring and optimization features that Facebook provides. In this book, you’ll get the know-how to analyze your metrics and what you can do to improve your results.

About the author: Marty Weintraub is an expert digital marketer and has been awarded several search awards such as Best Use of Social in a Search Campaign.

 

Facebook Marketing Book #5:

Facebook Marketing for Small Businesses
by Arnel Leyva

Are you a small business using Facebook Ads?

Arnel Leyva’s book, Facebook Marketing for Small Businesses, will help you find new customers, build brand loyalty, and turn their awareness into sales.

This book is filled with tools to maximize your small businesses’ marketing efforts. It reviews some of the best strategies that are working for the biggest companies and dissects some of the most successful ad campaigns.

In this Facebook marketing book, you not only get real-life examples with tips to make it happen but there are also step-by-step instructions to creating what may be the next big Facebook campaign of the year.

About the author: Arnel Leyva is the director of product marketing at the search engine marketing company, Covario.

Facebook Marketing Book BONUS:

500 Social Media Tips: Essential Strategy for Facebook, Instagram, Twitter, etc.
by Andrew Macarthy

Although not dedicated to Facebook marketing, this book makes the list because it is filled with value-driven tips for all social media platforms.

500 Social Media Tips focuses on developing a powerful social media marketing plan and putting it into action. Inside you’ll find tips for increasing website traffic, how to provide superior customer service, improving sales, and growing your social channels.

This book takes an all-encompassing approach to online marketing. It’s easy to read and you can test each tip to see which works best for your business. Best of all, you can pick up this book at any time to get fresh new ideas for your marketing campaigns.

About the author: Andrew Macarthy is a blogger and social media strategist from the United Kingdom. He offers social media marketing advice and tutorials online.

You don’t need to read every book on this list. However, these books were carefully selected to help you get the most out of your time, effort, and money. If you’re looking for help with your Facebook advertising, we can help.

How is Artificial Intelligence Changing E-Commerce Advertisement Space?

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Today’s e-commerce sector is full of cutthroat competition and all of the online stores are bound to serve the clients day and night. As a result, the online shop owners have to increase the manpower but still, human efforts have a limit and with increasing burden of work, there is a huge risk of errors and mistakes. Moreover, increasing pressure to fulfill the demands of the customers may cause a visible decrease in the level of quality. The use of Artificial intelligence is the perfect answer to all such problems where machines are ready to walk hand in hand with the humans. Undoubtedly, machines are more efficient than humans and they can finish the tasks faster. Thus, Most of the online e-commerce retailers have adopted AI as the prime tool for managing the pressure.

Nowadays, Business owners are using the power and efficiency of machines to complete the tasks that are tiresome for humans and indeed, the machines are assisting their masters effectively. At many levels of e-commerce retailing, AI is used to make the work smoother and the management may remain busy in handling the more important works.

As mentioned above, online shops cannot rest even for a single minute, as they have to deal with national and international clients with the same speed and attentiveness. It means an online e-commerce shop have to run the business 24 hours. However, there is a plus point in this demanding scene. The marketers have a great chance to advertise 24 hours as well and they may use direct or indirect advertising methods for promoting the services.

Because of these reasons, e-commerce sector is experiencing the frequent use of AI for meeting the expectations of the market standards. At the same time, the use of AI is enough to attract new leads regularly with the help of automated and indirect marketing efforts.

Let us have an example of Chatbots’. Before the use of bots, the online storeowners have to engage a lot of manpower in assisting the customers. Nowadays, a customer cannot even imagine that he is talking to just a machine. Today’s automated support is able to talk to the customer smartly rather than being able to answer only primary questions. Thus, various online shops to communicate automatically with their customers use Chatbots and such talks seem ultimately natural and real. Such facilities impress the existing customers as well as convince the leads to be the loyal customers.

Presently, the online shoppers have no time to stay at one place for a long time and they need a quick response and reply to the query. It means online businessmen have to be more attentive and ready to serve 24 hours. Late responses or delay in the deliveries may affect the customer relationship severely and most of the sales professionals cannot afford such a disaster. As a conclusion, the optimum use of AI may build health and long-lasting relations with the customers.

Today’s marketing professional are feeling himself or herself at ease when it comes to Customer Relationship in the context of a large data to handle since they are using AI to handle the enormous quantity of data to achieve their goals. And yes, they always receive error-free predictions. Handling with data to produce reports is not risk-free because of the nature of errors made by humans. However, if the task is assigned to machines, we can hope for an error-free analysis of reports. Smart and advanced CRM solutions are ready to affect the decision-making process with a great accuracy and moreover, modern AI tools can be updated time to time.

Artificial Intelligence may make it possible to reach the potential customers regardless of their location. As you are functioning online, there are numerous possibilities for your business. The effective use of AI allows you to research the habits, choices, preferences, and culture of the people of the certain place. Based on this data, a perfect solution is possible to generate more profit.

Modern marketing automation software and techniques include repeat business and high-rate customer service is the key that forces the client to come again to the store. Thus, modern stores do not forget to make unique efforts to improve the customer service. Here AI is ready to serve the customer at different levels of customer service process where ultimate control in the hands of human intelligence.

The overall process of running a business depends on serving the customers and attracting new leads. However, both of these two sectors seem different but a maximum ROI is possible only when the businessmen know to balance the two different areas. AI may assist you at both of the levels and, also, it may work as an interconnection between the two areas.

Increasing involvement of AI in e-commerce is a clear trend and machines are going to be more important in handling the daily tasks of online retailers. Indeed, the emergence of AI is working as a game changer where machines are supposed to handle the activities without our involvement.

Machines are going to replace the manpower completely in the next decade since machines are becoming more smart and efficient than the humans. There is no room for errors and making the decisions is not easy and faster. Report reading and data analysis both are two essential part of any online business and both of the parts are handled by Artificial intelligence. On the other hand, humans are going to make full use of the AI principles since they can utilize the saved time in more productive activities. It obviously means that the increased use of machines is not going to make the humans lazy but they are supposed to be smarter since they have enough time to make good decisions. Most importantly Today’s automated machines have a great ability to learn new things from experience and there is a great possibility of the replacement of the human efforts with the smart use of AI.

Author Bio:

I am Rohin Mittal, Cofounder & Director of a Marketing Automation startup Xplanck, previously Co-founded an EduTech startup EOS Edu Ventures and recently launched a Marketing Automation software called Adyogi for prominent E-commerce players.

 

How To Use Facebook Ads Effectively

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Every month there are over 2 billion active users on Facebook. These users are students, parents, business owners and others who are browsing content and sharing it with their friends.

Right now, people who may be interested in your business are using Facebook. But, how do you connect with them?

Facebook ads are an extremely effective way to reach out to potential customers and increase your revenue. However, if you don’t know how to use Facebook Ads, you could be wasting a lot of your time and money.

If you’re interested in learning how to use Facebook Ads effectively, keep reading to discover a few tips and examples to setting up your next advertising campaign.

5 Tips for a Successful Ad Campaign


Before starting your next Facebook ad campaign, take a look at these 5 tips to help you make it more successful:

  1. Use Visuals. The primary success behind any Facebook ad campaign comes down to the visual elements in the ad. This is how you capture attention and get people interested in what you’re promoting. Using appealing visuals is something your target audience is more likely to appreciate and remember you for.
  2. Stay Relevant. The last thing you should be doing is creating ads that aren’t relevant to the audience you’re trying to attract. Even though you’re being charged per click, you want to ensure that your advertisement is connected to the right audience. Facebook now provides you with a relevancy score which you can use to create ads that include relevant copy and images to your target audience.
  3. Be Congruent. Facebook Ad campaigns will quickly fail if the message you promote is not the offer you provide. For example, you’re offering a free piece of content, don’t send those who click on your ad to a product page. You’ll increase your campaign’s success be staying consistent to what you message implies.
  4. Provide Value. You need a value proposition, because, why should people click on your add? You might not be the only business offering organic fruit drinks. However, if you include a 35% discount, it’ll give people more reason to click and consider your drink. To make your value proposition even more powerful, try adding social proof. Having an ad like, “34 500 have tried our drinks and you can too — get 35% off your first healthy drink!”
  5. Have a CTA. What is a CTA? This is your call-to-action. You may have just created a beautiful ad that has a great image and unbeatable value, but what happens next? Add something like, “Offer Ends At Midnight” or “buy one get two free” gives additional urgency to click your ad.

Setting Up Your Facebook Ads

As you prepare your Facebook Ad, remember that you need 3 things to get it running:

  1. Campaign: Right away, you will be asked to determine your advertising objective. The is the ultimate goal of you ad campaign which may be to increase likes on your business page or send traffic to a sign-up page on your website. Knowing the end-goal helps to create congruent ads.
  2. Ad Set: In the ad set, you’ll define your targeting strategy. This includes who you’ll target, your daily spending budget, and the duration of your campaign. Knowing who your audience is lets you create relevant ads (see next step).
  3. Ad: The last step is to create the visual elements and copy for your ad. Now you create an ad that is both relevant and has a distinct value proposition to entice people who see it to click on it. Don’t forget your CTA.

Understand how Facebook runs your ads along with the process of setting them up allows you to prepare the strategy needed for a successful campaign.

Facebook Ad Formats

Depending on your business and the purpose of your ad, Facebook provides different formats for your ad campaign. Here are the 11 formats for Facebook Ads to guide to toward an effective campaign:

Video ads are a great way to show off your products, services, or brand. They can inspire curiosity to view and tell a story to make a deeper connection. Use these ads to send links to where you want people to go.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Upload Size: 4 GB Max.
  • Length: 120 Min. Max. (Best Length: 15 to 30 Sec.)
  • Continuous Looping (Optional)

Image ads are simply links to landing pages, your website, or blog posts. Its similar to the Video Ad, however they can be placed in more places. Remember, to boost engagement high, be sure to respond to all comments.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels

Collection Ads use short yet powerful copy while showcasing a few of your best products or services up for sale. These ads are featured on mobile devices and can lead to quick buys and easy discovery.

Placement Options:

  • Mobile News Feed

Some Specs:

  • Headline: 25 Characters (recommended)
  • Image Ratio: 1.9:1
  • Recommended Image Size: 1200 x 628 pixels
  • Note: You cannot use more than 20% text in your image.

Canvas Ads are an interactive way to feature your products and services which Facebook users can play with. By tilting their screen or pinching their fingers, they can zoom in and out while getting familiar with your offer.

Placement Options:

  • Mobile News Feed

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 45 Characters
  • Recommended Image Size: 1200 x 628 pixels

Carousel Ads may seem similar to Canvas Ads, however they lack the same interactive features. Carousel Ads can be used in many different placements and feature videos and images for up to 10 different items. These ads are extremely effective for ecommerce or promoting various blog posts at one time.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 45 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1080 x 1080 or 600 x 600 pixels

Slide Show Ads allows you to tell a story using images, motion, and sound. The entire process can be done inside Facebook’s campaign generator or you can use your own video. Use these if you’re looking for an alternative to expensive video ads.

Placement Options:

  • Right Column, Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 125 Characters
  • Video Length: 240 Min Max.
  • Video Ratio: 9:16 or 16:9
  • Video Sound: Optional (but recommended)
  • Note: You cannot use more than 20% text in your image.

Lead Generate Ads are the perfect format for collecting emails and other contact information. You can use an image, video, or carousel to attract user to click. Afterwards, they will be sent to a form to provide you with the information you want. This is Facebook ad is effective for offering a free download or coupon offer.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels
  • Notice: Website URL and Privacy Policy are required

Offer Ads are the perfect choice for generating sales by offering discounted prices. You can set up these ads using images, videos, or a carousel and reach new people or your current followers. Anyone who claims your offer will also be given a notification before it expires.

Some Specs:

  • See Image, Video, or Carousel Specs

Post Engagement Ads are those you see with the SPONSORED description on the top of the ad. You’ll often see this option to “Boost” a post to drive more engagement (i.e. likes and shares) toward your business. When setting up these ads, be sure to detail who your target audience to ensure they are the most effective.

Placement Options:

  • Desktop + Mobile News Feed, Audience Network, Instagram

Some Specs:

  • Ad Copy: Unlimited
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels

Event Ads should be used to promote special events like an online seminar or local performance. You can use either image or video to capture interest however you may want to limit access to the event. If you don’t set the geographic location in the demographic settings, you may be wasting your ad budget on people signing up who may not actually be able to attend.

Placement Options:

  • Right Column, Desktop + Mobile News Feed

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Image Ratio: 1.9:1
  • Recommended Image Size: 1200 x 628 pixels

Page Like Ads are just that, they generate likes for your page. If you’re worried about your advertising budget, remember that getting the right people to like your page is more effective than saving money and purchasing cheap likes.

Placement Options:

  • Right Column, Desktop + Mobile News Feed,

Some Specs:

  • Ad Copy: 90 Characters
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Recommended Image Size: 1200 x 628 pixels 

Facebook Ad Placements

Finally, there different placement options for your Facebook Ad. Knowing where to place your ad can determine its overall effectiveness. These are the common places you can put you ads using Facebook: (1) Right Column Ads; (2) Desktop News Feed Ads; (3) Mobile News Feed Ads; (4) Audience Network; (5) Instagram

(1)                   Right Column Ads

These are the traditional ads offered by Facebook and they appear on the right side of user’s News Feed. Because these ads remain static on the right hand side, they are ideal for less expensive clicks and often provide better conversions. In order to make them truly effective, remember to use an attractive image with relevant copy and an irresistible CTA.

(2) / (3)            Desktop / Mobile News Feed Ads

Here’s an ad placement that can get a lot of traffic is created right. Desktop News Feed Ads are those placed inside your pre-determine target audience’s News Feed as they scroll down. Video ads tend to capture the most attention, however your advertising spending can grow fast if your call to action isn’t compelling enough.

(4)                   Audience Network

Facebook has an extensive network where they can feature your ads away from Facebook itself. These are like retargeting ads where Facebook users can discover your placements in different places as they browse the web.

(5)                   Instagram

Since Facebook’s acquisition of Instagram, you can now offer your ads in both Instagram stories and feeds. While the format of ads may appear the same, the nature of Instagram may behave differently. If you’re business isn’t already using Instagram, you may want to focus your time, efforts and spending on Facebook only.