Jan 23
0

Best Call to Action Examples (for More Conversions)

By | Digital Marketing, Facebook Ads, Instagram Ads, Marketing | No Comments

How’s your call to action?

 

When it comes to advertising on Facebook and Instagram, your campaign’s success will be influenced by the actionable phrase you use to not only drive traffic to your offers, deals, and discounts but also your conversions.

Creating a compelling call to action is a copywriting skill that you can learn. So, grab a pencil and a pad of paper and let’s dive into a little lesson about how to write a call to action as well as some real examples getting results online.

 

Overview

  • In this post, you’re going to learn a few copywriting tricks to write actionable headlines for your Facebook and Instagram ads.
  • Also, you’ll get to see examples of powerful Facebook and Instagram call to actions used by top brands so you can find inspiration when creating your own.

 

What is a Call to Action?

A call to action, or CTA, is a phrase thrown around in the digital marketing world which inspires a person reading it to take a specific action.

You’ve probably seen a lot of call to actions in your lifetime. They’re the small sentences, buttons, and links that lead to a sale.

When you’re promoting your services and products online, having killer ad copy makes a significant improvement for your sales, sign-ups, and subscriptions. Call to actions are meant to persuade a person reading or watching it perform a specific task — purchase your product, sign up for a newsletter, book an appointment, or click through to a landing page.

You may not always “close to deal” and make a sale with your call to action, but you will be moving more people in the direction by encouraging them to take action.

 

Always Use a Strong Call to Action

You are probably very familiar with the common call to action phrases used online. These are the typical go-to phrases used at the end of videos and found at the bottom of the ad copy.

How familiar do these sound:

  • Click here
  • Sign up
  • Subscribe
  • Buy now
  • Learn more

If you are spending time and money on your advertising strategy, you are focused on creating a message that builds excitement for your product or service. You might think that using one of these short and blunt CTAs would do the trick.

Wrong.

Remember, the main purpose of a call to action is to: (1) tell people what they should do; and (2) give them the motivation to do it.

The call to action examples to saw above cover (1) perfectly but they fail to motivate someone to click or perform the action you want them to take. If you don’t cover why they should “Click” “Sign up” “Subscribe” “Buy now” or “Learn more” you won’t get the conversions rates you want and need.

Your content is the best place to answer questions and concerns people may have. It’s where you address the specific needs of your buyers or target audience by giving them the information that convinces them to take action.

So, how can you do that?

How to Write a Killer Call to Action

Let’s look at some copywriting tips that you can easily apply to improve your advertising efforts on Facebook and Instagram.

Tip #1: Use strong, actionable verbs

Your CTA has to be strong, clear, and concise. When you’re writing ad copy, you’ll only have a few words to create a message, promote your product or service, and direct attention to a specific action.

Actionable verbs tell your audience exactly what they need to do, such as, download, click, sign up, buy, order, and so on. Tell your audience exactly what you want them to do quickly and briefly.

(Don’t forget, these words are perfect for actionable buttons but they should also be included in other areas, such as the description section of your Instagram ad or throughout your Facebook video ads.)

 

Tip #2: Give motivation to click

Always include a value proposition or unique selling point (USP). In other words, what’s in it for them?

Your USP is going to be an influential part of acquiring new leads and generating more sales. It’s a great way to generate more clicks when you promote your offers.

Examples of this could include a discount for your product or getting something for free (i.e. shipping).

 

Tip #3: Be creative

In a moment, you’ll see some incredible call to actions being used by popular brands. Before you do, don’t be afraid to be creative with your writing.

You should already know which call to actions drive the most engagement to your business, however, mix it up. Keep your ad copy fresh and exciting and see which new words create more traffic to your offers.

Instead of…Try something like…
Buy today!Buy today before everything’s gone!
Subscribe nowSubscribe before your competitors do
Call us for more informationDon’t be shy! We’re just a phone call away!

 

Call to Action Examples

To really understand the key to a good call to action, sometimes learning from others is the best place to find inspiration.

Let’s look at some of the best call to action examples.

#1 – Iterable

Here’s a great example of giving value to an audience

 

Iterable gives their audience a good reason to download their report: learn from the top 100 e-commerce marketers. They also give a quick description of what’s inside their report (i.e. email strategies).

Using copy like this gives people who see it a convincing reason to download the book while in exchange for an email. This is a great tactic for increasing conversions for your email list which you can use for your email marketing strategies.

 

#2 – Neil Patel

Neil Patel’s ad tackles the problem head-on

 

Neil Patel is an online entrepreneur with a number of different successful companies. As you browse through the copy in this ad, you can see a few powerful elements used.

First, the content in the description covers the “why you should sign up” by addressing problems faced by their audience: low traffic and low conversions.

Second, he uses a compelling value proposition. When you sign up for the webinar, you also get a free 23-step framework.

Third, the message makes it clear what you’re going to get out of the webinar. You’ll become a master at customer acquisition.

Try writing some of your Facebook Ads like this and measure the results.

 

#3 – E-Gmat

Know your audience’s needs

 

The call to action used in e-GMAT’s Facebook Ad is a brilliant way to overcome the limited CTA word choice found on the ad itself (i.e. Learn More).

You can see, the ad focuses on the problems their audience experience: getting a low score. In this ad, they use a real example with a specific score to connect with their audience.

Try writing your next call to action like this. If e-GMAT can do it, so can you!

 

#4 – Udemy

Emphasize your deals and discounts

Udemy offers online courses and has ads running quite frequently for discounted courses. This ad makes the call to action enticing because of the 50% which is emphasized in the description and shown in large font on the image.

 

#5 – Design Pickle

Connect the message to the action

DesignPickle uses all different kinds of ads to attract new subscribers to their business. This ad example gives a great example of how to connect your business message with your call to action.

 

#6 – The New York Times

Make small adjustments to the standard CTA

The New York Times uses some of the shortest, simplest text for their Instagram Ad call to actions. Their image emphasizes how much you have to pay for their subscription, a single buck.

Best of all, they use the same CTA as the Instagram button and add just a little more emphasis on “and save”.

 

#7 – Freeletics

Try new ways to write your call to actions

Here’s an example of using a strong call to action in an Instagram Video Ad. Freeletics turns the standard “Start Now” CTA into a more relevant CTA related to their service “Start Training Now”.

Also, take a look at the phrases you leading up to the app download CTA. They use short descriptive text to connect with their target audience: “Get Fit” and “Achieve Your Resolution”.

(This as was obviously released shortly after January 1st.)

 

 

Looking for a better way to convert your audience? Start a conversion focused journey — we can help you take them there. 

Jan 23
0

Instagram Sponsored Posts

By | Instagram Ads, Marketing | No Comments

Are you trying to promote your products and services using Instagram Sponsored Posts?

With more than 500 million users engaged daily on the platform, you’ll be able to accurately target and convert new customers to your business.

How can this be true?

Around 60% of Instagram users discover new products and 200 million users are visiting business profiles every day.

Source: Instagram Business

 

In this article, you will learn everything you need to know about Instagram Sponsored Posts:

  • Getting Started with Instagram Sponsored Posts at Your Business
  • Instagram Sponsored Posts vs. Instagram Ads
  • Step-by-Step Tutorial for Creating Instagram Sponsored Posts
  • Use Data to Generate Emotion with Your Audience
  • Tips to Help You Succeed with Your Instagram Account

Getting Started with Instagram Sponsored Posts at Your Business

Instagram Sponsored Posts are the organic posts on your platform you pay to promote to your audience and new audiences.

This is different from creating an Instagram Ad, which involves an entirely different strategy to create and target prospective customers.

The primary focus of Instagram Sponsored Posts is: engagement.

 

Why Use Instagram Sponsored Posts?

If engagement is the primary purpose, you might be wondering how this would benefit you and your business. Often, getting likes and comments are a vanity metric that may not lead to any real conversions.

The ultimate goal of engagement is to have your business shown to more users.

When you start promoting your posts, you’ll get to choose from a limited range of demographics (i.e. Age, Location, Interests). Once published, your posts will show only on Instagram and leads to the URL of your call to action.

 

Instagram Sponsored Posts vs. Instagram Ads

If you are using the traditional ad system provided by Instagram, you may be wondering whether Instagram Sponsored Posts will be worth the money.

Well, Instagram Ads have their place. They are non-intrusive and less likely to annoy your target audience. When you create your ad campaign, your success is measured on awareness, reach and recall instead of follower counts, likes or comments. Also, Instagram is known to have some of the highest engagement across all advertising platforms and yields the best ROI.

If you’re new to Instagram advertising, you may want to consider signing up for an online course to you figure it all out.

 

These are examples of Instagram Ads

With promoted posts, you can create links and action buttons on the content that is performing well on your account.

You may not have the ability to retarget with Instagram sponsored posts, but you can target general audiences in a specific niche. This is perfect to share more high-performing content with a new audience. When you reach a new audience, you’ll have more people discovering your business.

Having the ability to increase engagement with your account (i.e. increasing followers, likes, and comments), leads to a higher likelihood that they will buy your products and services.

The only challenge is measuring the returns for your sponsored posts. Even though more people are seeing your posts, it doesn’t exactly mean that they are interested in your business. They may have stopped for a moment to like a nice picture or simply enjoyed the content and that’s all.

 

Best Case Scenarios for Using Instagram Sponsored Posts

  • Promote already successful content to reach a wider audience and engagement with new users similar to your current followers
  • Increase brand awareness and business visibility
  • Promote posts with items that can be purchased (remember, you can tag your products in the image allowing users to click and go straight to the product page for a fast check out)
  • Nurture relationships with prospective customers by keeping your posts fresh in their feed
  • Increase an organic post’s social likes and shares to achieve high engagement ratings that will catch your more users’ eyes.

 

Step-by-Step Tutorial for Creating Instagram Sponsored Posts

You can promote any of your Instagram posts directly from the app. To do so, here’s a quick step-by-step tutorial to start creating your own Instagram Sponsored Posts:

1. Choose a post and click on the “Promote” button.

 

2.  If prompted, give Instagram access to your Facebook Ad account.

3. Choose where you want to send people:

 

4. Select your target audience or let Instagram’s algorithms  do it for you (i.e. Automatic)

5. Determine the amount you will spend on your sponsored post (you can spend up to $1000 daily for a maximum of 30 days).

6. Review details and create your promotion.

 

Use Data to Generate Emotion with Your Audience

You can make objective conclusions on the performance of your Instagram Sponsored Posts by measuring the amount of engagement (i.e. Likes and Comments) your posts generate.

This is a quick way to verify that your posts are actually connecting with your target audience. However, try to remember that this is just a vanity metric and you always should dig deeper into your data to determine which posts are actually driving real conversions for your business.

 

Analyzing Content Performance

To check which posts are receiving the most engagement, follow these steps:

  1. Go to your Instagram Profile page.
  2. Click on the settings menu in the top right corner.
  3. Click on “Insights”
  4. Go to “Content”

Here, you’ll see how all your posts are performing and the number of people they reach.

Alternatively, you can view insights for individual posts by selection “View Insights”. Here you’ll see the following metrics:

  • Total Likes
  • Total Comments
  • Total Shares
  • Total Saved
  • # of accounts reached + % of people who weren’t following you
  • Total impressions (i.e. From Home, Profile, Location, etc.)

 

Understand Your Audience

If you switch to the “Audience” tab within your insights settings, you will be able to see your total followers as well as the following metrics:

  • Top locations
  • Age range
  • Gender
  • Time your followers were online (by Day & Hours)

As your posts begin to reach a wider audience and you start to see improved engagement leading to real conversions, this information can help you hone in more accurately on your ideal audience.

 

Tips to Help You Succeed with Your Instagram Account

  1. Improve your results by tweaking what already works then test it all again. Where are you getting the most clicks? Figure out why that post did so well and try to replicate it with future posts.
  2. Test multiple posts at the same time. If you can set up multiple sponsored posts, see which one performs better to get a better understanding of the kind of content your audience enjoys.
  3. Let your sponsored post run for the entire duration so you can get accurate insights to make better decisions.
  4. When you find something that works, don’t be afraid to spend more money. If you discover a sponsored posts that driving more traffic to your desired goal while seeing more conversions, increase your total spend to grow sales and followers fast.

 

Do you want to take your customers on a conversion focused journey? At Voy Media, we focus on getting a direct response and customer acquisition for e-commerce, lead gen campaigns, and mobile strategies. Contact us to learn how we can help you increase your online revenue and increase conversions.

Jan 22
0

Growth Hacking Books

By | Marketing, SEO | One Comment

If you’re doing any kind of online marketing, Growth Hacking is a quick and effective way to acquire as many customers as possible while spending as little as possible. And, the best way to learn these tricks is by reading the “been there, done that” stories from popular Growth Hacking books.

There’s a lot of knowledge on the internet and sometimes it can feel overwhelming to choose which content or what books you should be reading. In this article, we’ll take a look at some of the most popular and trending Growth Hacking books so you can give your business a new edge online.

 

What is Growth Hacking?

Before suggesting some books you should read, let’s dive a little deeper into the concept of Growth Hacking.

Growth Hacking is a marketing approach that involves a lot of experimentation. Its a method of growing your business ridiculous fast by acquiring an exponential amount of users, subscribers, or traffic which convert into real dollars.

The key to successful Growth Hacking is to identify which areas of your business you can improve upon and scale right away to get the highest returns possible. However, all marketing techniques must be able to measure your experimentations and creativity in order to actually accomplish your goals.

Now, as you read through this list of Growth Hacking books, remember to think critically as to how you can implement the skills and ideas into your business. You may read case studies which worked for some authors (which may be the reason why the published their book in the first place) but not for you.

Never assume that because one method worked for them that its gotta work for you. Test. Re-test. Then, test again!

 

Recommended Growth Hacking Books

[ READ THIS BOOK  ]

 

#1. Growth Hacker Marketing by Ryan Holiday

Ryan Holiday has a track record in digital marketing that’s led to his current success and online fame. He was the marketing director for American Apparel, founder of his creative agency Brass Check, and his worked with top-level clients, such as Google, Tony Robbins, The Huffington Post, and more.

Growth Hacker Marketing takes you on a journey through concepts that have built billion dollar companies like Hotmail, Airbnb, Facebook, and Dropbox. Get this book for a look at the bigger picture of viral marketing and creating a trending business from scratch.

 

[ READ THIS BOOK  ]

 

#2. Hooked: How to Build Habit-Forming Products by Nir Eyal (with Ryan Hoover)

If you’re looking for a method to get your prospective customers “hooked” on your products, give this book a read.

Nir Eyal and Ryan Hoover reveal how successful companies create products people can’t resist. You’ll also learn a 4-step process to create a “hook-cycle” to bring your customers back to your products again and again:

4-Step Hook Cycle:

  • Trigger: What internal trigger is the product addressing or what external trigger gets the user to the product?
  • Action: What is the simplest behavior in anticipation of reward?
  • Reward: Is the reward fulfilling, yet leaves the user wanting more?
  • Investment: What ‘bit of work’ is done to increase the likelihood of returning?

 

[ READ THIS BOOK ]

 

#3. Contagious: Why Things Catch On by Jonah Berger

This Growth Hacking book was quickly claimed the New York Times bestseller and dubbed Best Marketing Book of 2014 by the American Marketing Association. It’s a must read if you want to understand what makes some brands, business, and content get shared, liked, and forwarded more frequently than others.

Throughout the book, you’ll learn specific skills and actionable techniques to help you design better messages, advertisements, and content that people will want to share.

 

[ READ THIS BOOK ]

 

#4. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

Here’s a Growth Hacking book dedicated to startups and new businesses looking for that competitive edge from the get-go.

Focusing solely on how to consistently grow and acquire new customers, this Growth Hacking book teaches you the fundamentals of building your customer base fast.

Once you gain traction, you’ll soon see your business traveling down the right path.

 

[ READ THIS BOOK ]

 

#5. Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Geoffery Colon

Let’s be honest, there’s an incredible amount of competition in every niche, every field, and every industry. The only way to get your business to stand out and succeed is by disrupting the markets and rising to the top.

Disruptive marketing zooms in on social media and how it affects behavior. It reexamines marketing to help you push boundaries, escape traditional marketing traps, and think beyond the box to make your business take the world by storm.

 

[ READ THIS BOOK ]

 

#6. Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner

Cliff Lerner is an entrepreneur with a heart-breaking business story. He started an online dating platform called Snap Interactive and discovered how Facebook could boost his business to 100,000 new users each day, for free.

Here is a real-world story revealing the success and failure of an entrepreneur who enjoyed explosive growth and how to handle the loss of $78 million dollars.

 

 

Want to take your customers on a conversion focused journey? Get in touch with us and we’ll show you how to “growth hack” your business and bring it to the next level — start your journey. 

Jan 22
0

Best Facebook Ads Courses

By | Facebook Ads | 2 Comments

Facebook is a powerful social media tool that allows you to promote your business and take your prospective customers on a conversion focused journey. In this article, let’s take a look at the best Facebook Ads Courses so you can learn how to get the most out of your advertising budget.

 

 

#1 – Facebook Blueprint eLearning

Cost:                            FREE

Time Needed:             15 – 55 mins per course

Cert. Available:            Yes (US$ 150)

If you really want to understand the fundamentals of Facebook Ads, enroll yourself into Facebook Blueprint eLearning. This Facebook Ads Course will take you through everything you need to know to get started on the platform.

Not only will you learn how to create ad campaigns for Facebook, but also learn how to use Instagram Ads to reach a wider audience.

Also, if you’re a Facebook Advertising Agency, you can work through the courses to attain verified credentials. The courses will walk you through advanced-level proficiency with Facebook Ads and costs US$ 150 to take the exam. If you pass, you’ll have a certified badge you can add to your website and marketing materials.

For the regular Facebook Ads Courses, these are completely free for anyone.

Available Facebook Ads Courses:

 

 

#2 – The Complete Facebooks Ads Course – Beginner to Advanced by Udemy

Cost:                            $199.99 $11.99

Time Needed:             6+ hours

Cert. Available:            Yes

Udemy is a popular online learning platform with courses covering a variety of topics. Their Facebook Ads Course is focused on helping you master Facebook Marketing Strategy, Facebook Ad Retargeting, Remarketing, and much more.

During their promotional period, you can enroll in this course for as little as $11.99 (regular price $199.99). The entire course includes:

  • 6 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Udemy’s process involved comprehensive learning modules with quizzed and tasks to help you learn the material and integrate them into your Facebook Ad strategy.

If you’re an entrepreneur, blogger, or small business owner, this is a course most suitable for you.

What You’ll Learn in Udemy’s Facebook Ads Course:

  • Set up your first campaign A-Z
  • Avoid common mistakes that cost beginners a fortune
  • Create a Facebook Sales Funnel
  • Include discount coupons with Offer Ads
  • Find out what ads perform best with Split Tests
  • Advertising on Instagram
  • Generate leads in two taps with Lead Ads
  • Target website visitors, Facebook fans or email subscribers Custom Audiences
  • Target people who are like your existing customers with Lookalike Audience
  • Drive Ecommerce Sales with Dynamic Ads & Collection Ads
  • Grow Your App with App Install & Engagement Ads
  • Track Conversions With the Facebook Pixel
  • Bring Your Business to Life with Video Ads
  • Bulk Manage Campaigns with Power Editor
  • Manage Roles & Permissions in Business Manager
  • Start a Facebook Ads Business

 

 

#3 – Free Facebook Ads Course by Galileo Univerity

Cost:                            $199.99 $11.99

Time Needed:             6+ hours

Cert. Available:            Yes ($49)

If you’re looking for a University accredited Facebook Ads Course, check out Galileo University. They offer a comprehensive approach toward creating an effective advertising campaign, understanding Audience Insights, Facebook’s Pixels, developing and analyzing A/B tests, and more.

There are two requirements before you can enroll in this course. You will need:

  1. Facebook Fan / Business Page
  2. Facebook Advertising Account

After you register for the course using your email, you will have access to the dashboard. The course will be available at the scheduled time throughout the semester.

 

What You’ll Learn from Galileo University’s Facebook Ads Course:

  • Create ads on Facebook Ads effectively.
  • Develop an advertising campaign on Facebook.
  • Find your target audience (segmentation) with Facebook tools for companies.
  • Segment your audience to generate relevant content.
  • Create strategies to obtain a considerable amount of likes in your Fan Page.
  • Generate potential customers and increase sales through advertising on Facebook.
  • Establish a brand’s web positioning on Facebook.
  • Management of advertising and marketing on Facebook.
  • Interpret advertising statistics on social networks and generate results reports.

 

 

#4 – Facebook Advertising Training Course by eMarketeers

Cost:                            £495.00

Time Needed:             1 day

Cert. Available:            Yes (Attendance Certification)

Looking for a Facebook Ads Course to be delivered in-person? The Facebook Advertising Training Course offered by eMarketeers is a full day course providing you with hands-on experience for improving your Facebook Ad Campaigns.

The course is designed to give you and/or your advertising team the in-house training to effectively set up your own Facebook Ads campaign.

Upon completion, you’ll receive digital copies of the course for future reference and 4 weeks of online support after the course is completed.

What You’ll Learn in eMarketeers’ Facebook Ads Course:

  • Understand how to strategically plan your Facebook campaigns
  • Consider your Facebook ads campaign and brief an agency/developer
  • Create, develop and manage successful Facebook ads
  • Understand your Facebook advertising options and challenges
  • Monitor and measure your Facebook campaign performance

 

Other Resources to Learn Facebook Ads

There are many Facebook Ads Courses to help you improve your Facebook advertising efforts. To finish off this list, here are some of our resources revealing in-house strategies, ideas, and methods to help take your customers on a conversion focused journey:

  1. Facebook Ad Design
  2. Facebook Video Ad Examples
  3. Facebook Ad Templates
  4. Instagram Ad Ideas
  5. Instagram Ad Costs
  6. Instagram Ad Specs & Sizing for 2019

 

Need immediate assistance with your Facebook advertising campaign? Send us a message and we’ll get in touch with ways we can help.

Jan 22
0

Best Email Subject Lines

By | Marketing | One Comment

Do you want to see more people opening your emails? To do so, you’ll need to use email subject lines subscribers just can’t resist.

Whether you’re an email marketer or someone emailing on behalf of a business, you don’t want your emails to be ignored. If you want to improve your email open rates, take a look at some great examples of the best email subject lines and use this for inspiration to write your own.

 

28 of the Best Email Subject Lines for Your Inspiration

1. We Miss You, And Wanted To Show You What You’ve Missed

Sender: Indiegogo

Indiegogo is a crowdsourcing platform helping thousands of people find funding for their projects, start-ups, and social initiatives. Whether you become a member of the platform or subscribe to their newsletter, this subject line is a brilliant way to target subscribers that have been on the platform for a long time.

This email subject line taps into the principle of the fear of missing out (FOMO). You can use this element of fear in your email subject line by including urgency (i.e. limited time) or scarcity (i.e. limited availability).

 

More examples of email subject lines using FOMO:

2. Uh-oh, your prescription is expiring (Sender: Warby Parker)

3. Tonight Only: A Denim Lover’s dream (Sender: Guess)

4.Want to be a better copywriter? Open this before midnight. (Sender: Digital Marketer)

5. [FINAL NOTICE] Your $800 Discount Expires Now…  (Sender: Noble Samurai)

6. Your Late Nights Could Become Your Dream Job

Sender: Freelancer.com

If you know your audience as much as Freelancer knows theirs, you’ll be able to create some direct subject lines that connect with their situation. This email subject line delivers the right amount of curiosity for night owls to click to see how they can spend their late night hours making money.

Spark curiosity with your subscribers by asking questions, sharing information, and make promises which you can deliver. If you can tap into the “human side” of your subscribers by sharing a glimpse into your real world, it’s a great way to generate more email opens.

 

Here are a few more of the best email subject lines using curiosity to get more emails opened:

7. I just got back from the Philippines and wanted to share this with you. – (Sender: Love146)

8. The New Year’s Celebration On Us! (Sender: ClickBank)

9. 0 to XM leads 🤯 (Sender: Wilco De Krieg)

10. *Don’t Open This Email* (Sender: Manicube)

11. You’ve got my keynotes. How about the real thing? (Sender: Digital Marketer)

12. Expect the world from us. It’s not too much 😉

Sender: WealthyAffiliate

Does your email subject lines make your subscribers’ smile? This is a good example of using humor and wit to create an impression that sparks new interest with your subscriber list.

Creating these one-liners may take a bit of practice. However, if you can tickle your subscribers’ funny bone, you’ll definitely stand out amongst all the boring emails with subject lines like “We haven’t heard from you in a while” or “We just wanted to follow up.”

 

More examples of email subject lines using humor:

13. Need a day at the beach? Just scratch n’ sniff your way to paradise… (Sender: Travelocity)

14. Pairs nicely with spreadsheets (Sender: Warby Parker)

15. NEW! Vacation on Mars (Sender: Gozengo)

16. Building a brand by empowering its end users 💪

Sender: Help Scout

Do you see what makes this email subject line stand out? Aside from the information they promise to provide in the email subject, there’s one characteristic that makes this email unique.

Emojis. A sure way of capturing your subscriber’s interest is to create contrast in their inbox by adding a colorful emoji to make it pop.

 

Take a look at the best email subject lines using emojis:

17.  ⏰ 1-DAY SALE: Hurry before time runs out! (Sender: Staples)

18.  Can you believe these stunning beaches really exist?! 😎 (Sender: TripAdvisor)

19. [Freebies] Your Future is Revealed 🔮…  (Sender: EnvatoMarket)

20.  🔵 Carry on being awesome in the new year … (Sender: eBay)

21.  🌠 Flash sale! Save on Ideapads for 2 days only! (Sender: Lenovo)

22. Your 2018 Year in Review 🚀 (Sender: Todoist)

23. [NAME], you have a new suggested connection to review

Sender: LinkedIn

What better way to connect with your subscribers’ than by inserting their real name into the subject line. LinkedIn is constantly sending updates whenever you have a new connection or potential connection. If you’re a member on the platform, you’ve likely seen these emails quite frequently.

Try adding the first name to your next email subject line. It’s always a nice, friendly touch when a business remembers people’s names.

 

More email subject line examples using first names:

24. [NAME], create a post for people visiting [“Your Facebook Page Name”] (Sender: Facebook Business)

25. Sorry to see you go, [NAME] (Sender: GoDaddy)

26. [NAME], 14 new jobs for you (Sender: Upwork)

27. [NAME], keep us in the loop (Sender: TeachAway)

28. Hey [NAME], why not use Sunday to decide your next holiday? (Sender: Booking.com)

 

Tips to Help You Create the Best Email Subject Lines

Now that you’ve seen some example of the best email subject lines, let’s wrap this up with a few tips so you can create your own:

  1. Be direct and concise
  2. Deliver on your promises
  3. Use the “fear of missing out”
  4. Inspire curiosity
  5. Ask a question
  6. Use colorful emojis
  7. Urge your subscribers’ – emphasize your deals and last minute offers
  8. Be original, don’t be afraid to test your ideas and creativity!

 

If you have any questions about creating better email subject lines or you want to share a few great emails that you found, please send us a message. We’re here to help take your customers on a conversion focused journey!

Jan 22
0

The Importance Of Copyright For Businesses

By | Marketing | One Comment

Having extensive knowledge of copyright and intellectual property law has become an essential part of running a business. The many products you will use are protected by several different kinds of laws. Among these are examples like trade secret, patent, trademark, and copyright laws. Real property laws are pretty straightforward, while intellectual property laws have some unique twists. As a business, you will often use the works of others, so you have to make sure you’re doing it legally. Without clear knowledge of copyright law, a content creator could go after you with a legal case. The creative works of your company have to be protected as well, so you wouldn’t have to waste time on the other side of those legal troubles. Here are some of the basics when it comes to protecting your IP and acquiring rights to the work of others.

1. What does it protect?

Copyright protects creative expression that is in a tangible form. If the content you created has been written down or recorded, you can consider it copyrighted most of the time. There are countless things that copyright supports, including books, movies, photographs, songs, etc. Even blogs are included in this list. If you’re wondering how low the bar for creativity is, you needn’t worry. Anything more creative than a grocery list or phonebook will do. Still, there are limits to copyright protection.

Some things aren’t so easily copyrighted. You can’t protect abstract ideas. Copyright law doesn’t cover ideas and concepts, just things as they were written. Things like names, numbers and titles also aren’t covered. Making up the name of a character in your book doesn’t protect it, it’s up for grabs. Even if you are allowed to protect some part of your work, there is also a time limit involved. As great as it is, even copyright runs its course. After the copyright expires, it becomes part of the public domain. Content that is in the public domain becomes free to use by anyone.

2. How do you copyright your work?

Copyright protection is granted the moment your pen leaves the paper, so to speak. Once you’ve created your work, it’s automatically copyright protected. If you snapped that selfie, it’s yours for good. If a group of people work on the same project, it’s automatically shared between that same group, unless stated otherwise in an agreement.

Copyright offices grant you the ability to register your copyright but it isn’t necessary in order to receive copyright protection. Registration serves a different function. Benefits like statutory damages and payment for legal fees are included when registering. These exist in case you ever need to go to court to protect your copyright. Copyright disputes can cost quite a bit. A copyright symbol is great, but it’s not a necessity. You don’t have to put it next to your work. Though, it can be a great way to signal to others that they aren’t allowed to use it.

3. When should you register?

While it isn’t completely necessary, registering your copyright can come in handy if you are working on something with a lot of commercial value. If lots of people try taking your content, the legal fees can accumulate. It’s not exactly easy to find a lawyer that can help you protect your work on short notice. With registering your copyright, it becomes a breeze since one is provided to you.

Some lawyers might consider taking your case on contingency. This means that they will work pro-bono until you win, and then they will take a certain cut of the winnings. It’s a bit of a risk for the attorney, so willing ones are few and far between. You might be the type that makes content every single day and this could pose a problem when copyrighting. How do you decide what to register? A YouTube content creator won’t copyright every single video they have. Think practical.

4. Can you register it alone?

We’ve established that registering can be done, but you might be wondering how difficult it is to actually do it. There are legal experts available that can assist you, but it might not be necessary to hire help. In many cases, you can register your copyright on your own. Places like the Copyright Office even have online registration forms. It’s a much more convenient way to register a copyright. You don’t have to appear in person, and you mitigate some of the cost. Instead of filling in forms on paper, you are greeted with several screens that ask you some important questions regarding your content.

Some kinds of content might require some outside help. If, for example, you’re taking part in the creation of some music, the lines get a bit blurry. Sometimes there are dozens of people working on the same song. Everyone from the writers to the individuals playing instruments has to be credited. Not to mention the mixing and mastering that is done afterwards. For projects like these, it might be wise to set things straight with the assistance of a legal expert, as it can get quite complicated.

5. The duration of copyright

Copyright is a convenient way to protect your content from being stolen and used by others for profit. However, it doesn’t last indefinitely. The laws in place exist to protect the creator from losing potential profit. After the creator has passed, there is very little incentive for the law to cover his or her work. Still, content copyright lasts for about seventy years after the passing of the creator.

Copyright laws have been changed numerous times, and this affects content that was created in the past. If your work was created before 1978, different laws apply to it. You can expect that the copyright will run out sooner the older the content is.

6. Rights of a copyright owner

Other than giving you protection for your work, copyright also offers you several rights when it comes to content you created. Six exclusive rights are granted. For starters, you can make any number of copies of your work. You possess a derivative work right, which means you can prepare any new material or new adaptations of your work. You are allowed to publicly distribute your work as you please. If the copyrighted content is a play, you can perform it publicly. You can also display your work if it is a visual form of art. Last, but not least, your sound recordings can be played digitally, on the radio or the internet.

All of these rights can only be exercised by the copyright owner, and people he or she has licensed their work to. You must keep in mind that the creator of the content might not be the copyright holder in every case. Sometimes, film studios or record labels have exclusive rights to the content of their workers.

Conclusion

Savvy business owners recognize why it is important to take care of intellectual property. How you use it can make or break your business venture in the courtroom. As a rule of thumb, using tiny snippets of someone else’s work in a non-competitive way won’t necessarily lead to legal action. If you’re trying to benefit the public, there is some leeway. Taking works and using them for commercial gain is where things get tricky. If you aren’t familiar with copyright laws this can harm your business. It’s hard to keep all that knowledge in one place if you aren’t a legal expert, so try to brush up on it once in a while.

 

 

Author Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.

Jan 18
0

Social Media Engagement Tactics You Should Try in 2019

By | Marketing, Social Media | No Comments

Marketing specialists admit that brand-oriented promotion strategy which doesn’t include social media marketing can’t be called complete. However, the rapid development of technologies, quick changing trends and innovations demand adjustment and the search for new ways of engaging users. We took a look at some recent trends and compiled a few tips for everyone who wants to develop their marketing strategy in the social media sphere in 2019.

  1. Learn from your content
  2. Ask questions
  3. Create contests and giveaways
  4. Start creating video content
  5. Make the most of stories

 

1. Learn From Your Content

You probably have already posted something on your brand social media accounts. Look at your posts objectively and ask yourself the following questions:

  • Are my promotion campaigns on social media effective?
  • What are my best-performing posts?
  • What are the similarities between them?
  • What did my audience like about them?
  • How can I create more valuable and shared posts?
  • What are my competitors’ strategies? What do my competitors post?
  • How can I use the experience of successful accounts for my posts?

While many companies tend to create more and more similar publications, social media marketers with great experience advise you to experiment and track the statistics of each post in order to develop the “formula” of successful content?

Source: RawStory

Measure your success

But how can you tell if your content is successful? Let’s take a look at the main data you should pay attention to while analyzing your social media content:

  • ROI (return of investment) is the most common ratio for measuring the profitability of your marketing campaigns.

ROI = benefit (return)/costs (expenses).

  • Shares and likes — the easiest way to understand if you’re doing everything right is to look at the likes and shares of your posts. You can track them in your account statistics and compare statistics for every week, month and year.
  • Followers is one more obvious metric that shows the number of people who have followed you in a certain period of time. You can also see the demographic scale of your audience, their location, as well as the days of the week and time when they are the most active.
  • Organic/paid results — you can see how many people you get in this period of time from paid campaigns (pay-per-click) and how many people came from your organic search.

The more attention you pay to more popular posts which are shared more than the others, the more wise you becoming in targeting the kind of content your audience desires. Pay attention to the content your competitors publish and how you can develop your content strategy around their experiences.

 

2. Ask Questions

Communication with your followers is an essential part of any marketing strategy. But in social media marketing, it has a much more crucial role than anywhere else, as platforms themselves imply direct communication.

Source: SproutSocial

So, many big companies try to bring communication with their prospective customers to the next level by engaging them with open dialogue. One of the ways to do that is by provoking a frank discussion, or any other form of conversation.

For example, you could ask people:

  • To share a personal opinion
  • To take participation in a survey
  • To share personal experience
  • To vote for one of the provided options
  • To rate a product or service
  • To leave a review
  • To share content

Many companies and bloggers successfully use each of these practices. Not only do they help to communicate with individuals, but they also help to gather data and opinions, while improving support service and establishing trust.

For example, if you were to ask your customers to send you photos of food they have eaten in your restaurant, you might receive:

  • An engaging boost
  • A product review
  • A personal opinion
  • A boost of shares
  • Trustworthy content for people who have yet to visit your restaurant
  • Fresh content, ready for you to post on your page

A quick tip:

Sinthia Pirstein, Social Media Marketer of EssayTigers, shares a quick tip:

“It’s not only important WHAT you post but also WHEN and HOW OFTEN. Different social platforms can provide you with information about the time your users are the most active. By experimenting with a posting frequency, you can find your own “sweet spot” — the number of posts per day or week.”

It’s an easy and quick tip but it helps to understand how you might provide more valuable content for your users.

 

3. Create Contests and Giveaways

Engagement is often tightly connected with incentives. Offering to give something back shows that you not only view your customers as customers, but as people, whose opinions you value. This is a tactic that a lot of marketers count use to effectively generate leads.

Source: Bitly

Interest in your content might be not enough to improve engagement. A lot of people follow their favorite brands on social media, but never leave comments or share their posts. To engage more followers, companies hold giveaways and contests. Users who take participation in these events can get:

  • Discounts
  • Coupons
  • Certificates
  • Free samples
  • Catalogs
  • Products
  • Services
  • Meetings with favorite influencers
  • Tickets or invitations to certain events

When you start a new campaign, it’s useful to set up your goals and expectations which can later be compared to received results. You should also calculate the ROI of each campaign to understand if the campaign was successful and brought you a significant outcome — a boost of ranking, conversion or sales.

 

4. Start Creating Video Content

The rhythm of our lives in the modern world goes faster every year. People consume more information and use innovative tools that imply the trends changing. Today, magazines and newspapers have been replaced by cell-phones and tablets, and users need your information to be laconic and easy to perceive.

Videos invade different platforms. For example, Instagram, as an image posting platform, is slowly moving towards almost nothing but video content. As times goes by, more and more platforms adapt to allow video posting, live-streaming, and video-calling.

Source: Blue Corona

Trends dictate their rules and one needs to adjust to an alternating world. Don’t be left behind — start working on video content which includes:

  • “Behind the scenes” of your brand
  • Live-streams and conversations with your followers
  • “How-to” educational videos
  • Product reviews and unboxing
  • “How it is made” videos
  • Announcements and contest results
  • New product presentations
  • Product ads along with job ads

Make videos short and mind whatever platform you create these videos for. For example, you can post a short 0.5, 1-minute long video on Instagram and include a link to a full-length video on YouTube. This way you can create content for different channels and embrace different categories of social media users.

A quick tip: Consider adding subtitles, as a lot of videos are watched on mute mode.

 

5. Make the Most of Stories

Stories are one of the most increasingly developing features of many social media platforms. They are short, informative and easy to keep up with. It’s not surprising that many companies love this feature and use it for brand promotion.

You can use stories for any marketing purpose, such as:

  • New product launches or announcements
  • Ads
  • News
  • Content generated by your followers
  • Your clients’ testimonials or images of products they bought from you

Use your imagination and creativity let your followers know how your brand can help them solve their problems.

 

Nowadays, it’s hard to call social media, solely platforms of communication. Most businesses today use platforms like: Facebook, Instagram, Twitter, etc. for business purposes and brand promotion. With three billion users all over the world, social media is an effective communication channel – highly capable of influencing any market.

 

Jan 15
0

Content Marketing ROI: What & How To Measure Content Performance

By | Content Marketing, Marketing | 4 Comments

Quality optimized blogs, the right nurturing strategy, content offers which are highly targeted and hit the mark with pinpoint accuracy. You have done it all, and yet… You aren’t sure, you aren’t sure at all. Is this thing paying off? Am I adding revenue to my company?

Well, no one knows for sure. Just 21% of marketers are saying they know how to measure content marketing ROI – so most are unsure how to create a lucrative content marketing program.

It isn’t such a surprise, though. All over the internet, there is a bunch of content marketing ROI blogs and articles about different methods of improving it. From using Google analytics for tracking the right kind of fruitful success metrics to complicated mathematical equations.

Reality is harsh: Content marketing ROI isn’t that simple. But you shouldn’t let your fears control you. Although ROI is a big challenge, it’s not impossible at all. Follow on the rest of the article to finally learn these secrets. And make those hard-to-convince CEOs contented without having a nervous breakdown.

What is ROI?

Return on investment (ROI) in content marketing is the difference between how much money you spent and how much you received from content marketing. We all like to calculate this in a quantitate money-making way. After all, doesn’t ROI imply this? Isn’t this what CEO’s and bosses are interested in? Numbers, numbers and more numbers. Profits, cost value, pipeline growth, and revenue? Doesn’t this kind of things prove the success of inbound marketing efforts?

Well, such things are always certain when content marketing is in question.

Content marketing has many other tangible and indirect benefits. Which are so easily translated into dollars. So, it can be hard to prove content marketing ROI. Some of this “soft” benefits and there are many, include:

  • Creating trust
  • Improving engagement
  • Creating relationships
  • Bigger search engine visibility
  • More social referrals
  • More time spent on-site
  • Bigger lead generation
  • Making yourself a thought leader in your industry
  • Creating brand awareness
  • Bigger conversion rates
  • Improving and creating customer loyalty
  • Increased inbound links
  • A bigger number of closed sales

 

Unfortunately making these benefits visible is often very hard because:

  • Some of them, like building relationships, increasing brand awareness, making yourself a thought leader or building trust and customer loyalty isn’t measurable – it’ hard to money value on them.
  • Much of this content that you’re making is top-of-the-funnel content, which means you use it to build awareness or to educate the audience. Again, how do you measure such things? And tie them directly to revenue?
  • Attribution is burdensome. For example, how to track what lead to converting a lead into a customer. Was it sales rep follow-up or case study?

With the aforementioned challenges included isn’t surprising that marketers have a big problem with determining is their content marketing prosperous.

So how do we translate these indirect benefits into real results?

 

Figure out how much you are spending on production and distribution of content

No matter where are you producing, be it in-house or something else, there is always some spending involved. Paying the content creators salary. Including any external content assets, that you will have to pay, like videos, audio material or images. Some business resolves this issue by outsourcing for content development services.

Distribution, on the other hand, has its own quirks. PPC advertising, social advertising, and promotion through other media channels have their cost. Also, remember to include the price of any specialized software or tools be it for distribution or creation. Calculate all of this mentioned before for a true cost of distribution and production.

 

Brand awareness

This is one of the most crucial goals for content marketing. Consistent brand presentation increases revenue by 23%. While branding content on social media will make a twofold increase in interesting older population, ages of 55 to 66.

The evil side of this medal is how to prove ROI.

You can do this by tracking

  • Social shares and following
  • blog views
  • direct website traffic
  • returning website visitors

 

Customer Engagement

Content marketing win doesn’t include only making people come to your site, but rather making them stay there. If you’re experiencing bounce rate that’s low, then something must be changed.

If, on the other hand, people are spending a while, reading till the end, checking out other content or maybe even coming back, then the content is working and you are approaching sales and lead generation.

How to check this in an easy way? Take a closer look at the engagement metrics. Measure just how your website comers engage with your content, to know whether or not the method you’re using is actually attracting the people who want to read about what you have to offer.

For a fast overview use Google analytics, and find Audience, then Overview there.

 

Lead quality and generation

Content marketing institute found out that nearly 85% of marketers are saying that one of their most important goals is lead generation. To measure your completion of this goal, track these metrics:

  • Leads generated per month
  • Conversion rates of leads to customers
  • CTA clickthrough rates
  • Landing page conversion rates

Measuring the quality of all those leads is somewhat different. To tell if you are doing the right job watch out for:

  • People looking your article and grabbing lead magnet, which explains are they thinking about doing business with you.
  • Visitors checking out connected resources which are a part of sales or marketing funnel.
  • And visitors contacting the sales team to ask some pre-sales questions.

All of these parameters show is your content creating qualified leads, those that “lead” to buying.

An important type of tracking whether visitors are qualified or are they visiting important pages on website, pricing page, for example, is to set up goals in google analytics.

 

By now you’re equipped with the right weapon to explain to your bosses how all of this ties directly to sales. The KPI’s above will allow a better understanding of how good your content is doing and whether your goals are achieved. Good luck and happy hunting.

Jan 15
0

Methods to Set up Multiple Facebook Accounts

By | Facebook Ads, Marketing | No Comments

Facebook has become much more than a platform that you would use to know how your cousin in another state or country is doing. Facebook was initially created solely for communication and sharing moments. However, managers have realized that the platform is more than sending greetings and photos. Features such as the Facebook sharer url has become an asset. A Facebook account is something no business owner would want to miss. Facebook has for a while now been playing an essential role in connecting businesses to their clients and vice. As the scale of business grows, the need to also expand one’s presence on social media rises.

Most businesses have multiple Facebook pages to run different types of campaigns and for various clients. The need to also have a neat interface in a bid to avoid confusion may also require you to have multiple Facebook accounts. How do you go about it?

There are two ways round setting up multiple Facebook accounts; this is when you have no existing page and when you have one.

Set up process for a page that has not been set up

  1. Log out

The first step would be to log out of Facebook. You probably are operating on a personal account at the moment. Do not mix it up.

  1. Once you have logged out, you will be required to create a fresh account. Also, remember that this new account should also have a separate email address.
  2. Is your new account ready? Then it is time for you to send a friend request to your initial or regular Facebook account. Why is this done? It is the way through which you will add an admin to the page. It is way simpler than any other existing means.
  3. After friending the normal account, you can now go back to the primary page.
  4. On the main page, create a page and go ahead and launch a campaign on the new page. You can do it by selecting Build Audience then employ Ads Manager.
  5. From there, you can now make your normal or initial profile the admin of the now new ads –account.

It is as simple as that. You will now realize that you can administrate the campaigns right from your normal profile. The billing will be the same for the created accounts. However, there is one thing that you should not forget to do, deleting the new or fake account.

Existing account

  1. For an existing account, you will also be required first to log out.
  2. The next step will be creating a fake account, even using a different email address.
  3. Once that is done, you should friend your normal profile just like in the case of the account that had not been set up. What next? Well now, you will do it a little bit different.
  4. You should log back in using the normal profile. On logging in, now it is the time for you to make the fake profile admin.
  5. Now log back in using the fake profile and kick off your campaigns and make your normal profile admin to the ads-account.

 

If you carefully follow the guide, you will realize that at the end of it, your Ads-Manager will be displaying all the different accounts. You will be able to manage them from one profile. Creating multiple Facebook accounts makes it less tedious to manage campaigns for various clients and also make payment. Follow the guide and get to enjoy what the various accounts features bring.

 

Jan 15
0

Facebook Video Ad Examples

By | Facebook Ads, Marketing | 2 Comments

Have ever you tried Facebook video ads for your campaigns?

Videos are a great way to grab people’s attention and at times, can be a great alternative for static images to achieve a higher ROI. In fact, Facebook videos ads typically have a higher CPC and CPA than static image ads.

If you’re ready to start using Facebook video ads for your campaign, let’s closer look at some of ads you can create to promote your business.

 

Creating video ads for your Facebook campaigns can be as easy as grabbing your phone, capturing your product, then creating a few simple cutscenes with text overlay.

 

“People [look] five times longer at video than at static content on Facebook and Instagram” – (Image Source)

Facebook video ads can seem complicated and overwhelming, as you read through this article you’ll soon see how easy it is to create and publish Facebook video ads regularly.

As you read, here are some key elements to watch out for:

  1. How can I create Video ads?
  2. How long should an ad video be?
  3. How should I use these video ads?
  4. What kind of video design should I use?

 

Note: The Facebook video ads you’re about to see are those that appeared in our newsfeed. We’ll give you our analysis as to why they work (or don’t work) and some features we would recommend for your Facebook video ad campaign.

 

#1: Tailor Brands (pt. I)

Here’s a high-quality example of a Video ad

This 10 second Instagram video ad by Tailor Brands is both simple and stunning. They use their sharp brand colors consistently throughout the video and add some contrast near the end.

To recreate this video, you would have to create a variety of snapshots and stitch them together in a program like Photoshop or a Video Editor.

Key Features

  • Short & stunning – This ad takes you on a journey in just a short amount of time.
  • Focused, targeted messages – Notice how the call to action focuses on new businesses? You’ll see a few more examples later on that emphasize this.

 

#2: Funnelytics

Display your video ads on Facebook and Instagram

When you’re setting up your video ads, you can choose where they will be displayed. In this case, we were seeing ads from Funnelytics appear in both our Facebook and Instagram account. This is a great remarketing strategic.

Key Features

  • Target users on both platforms – If your Facebook ad budget is flexible, try displaying your ads on both Facebook and Instagram.
  • Create video ad product / service explainers – What is done really well with this video ad is creating a short “demo” of the Funnelytics software with a free-to-try call-to-action. Try this!

#3: Oberlo

Ad music and sounds to your Video ads but remember to obtain a license to avoid copyright infringements

Oberlo uses a rather simple video ad design with 6 slides with text overlay explaining the features of their services. The intro music begins immediately to grab attention and attract clicks.

Key Features:

  • Keep it simple – If you’re new to Facebook video ads, try using this style. It’s simple and won’t take too much time to put together pictures and text with a little sound on top.
  • Relate with your customers – While this ad is simple and appealing, one thing we would do differently would be to identify the pain points of our customer followed by a feature that solves it.

 

#4: Promo

Here’s what a video ad looks like when you hit the play button.

It’s good to know what Facebook users will see once your ad goes live. This video ad uses a visual content creation platform called Slide.ly which allows you to share a variety of custom designed videos.

Notice how additional videos appear below the original Facebook video ad?

Key Features:

  • Use creative tools to design your ads: You don’t have to be a graphic designer to design video ads. While it can be as simple as using a mobile phone, the alternative is to collect images and make designs with creative tools such as Canva, Photoshop, and Illustrator. Try looking for royalty-free images from Pixabay, Unsplash, and Pexels.
  • Experiment with colors: Believe it or not, color plays a significant role in decision making which you can learn more in Facebook Ad Design.

 

#5: Tailor Brands (pt. II)

Try animations for your Video ads

Welcome back to another Tailor Brands video ad. These kept showing up in our Instagram feed and they’re the perfect example of experimenting and testing different ad types.

This video was released in early January 2019 with the target audience being new businesses and individuals who have been thinking, for many years, to start a business in 2019.

Key Features:

  • Create an inspiring story – Take your viewers on a journey that connects with their situation and needs.
  • Create custom animations – Do you have your own cartoon mascot? There are many creative ways to use animation in your video ads.

 

#6: Elementor

 Another cross-platform display, this time using stories!

You’ve probably noticed Instagram’s interactive feature called “stories”. It’s a great way to gain exposure to your business and brand while encouraging more conversions with the “Swipe Up” feature.

Remember, the swipe up can be customized specifically to your call-to-action (i.e. shop now, download, sign up, etc.).

Key Features

  • Display your ads in stories – Use stories to engage with different users.
  • Create a clear, compelling offer – This ad appears a bit confusing as to what users should do. It emphasizes a discount and Christmas special but those unfamiliar with Elementor may not react as well as if a clear message was included which described the product.

 

#7: ROI Hunter

 

Make an epic video ad!

This Facebook video ad is incredible. The sounds, the story, the transitions, everything about this ad is brilliant!

With the quality of video design this good, its no surprise this video ad went viral and reached 2.1M views.

Key features:

  • Production level ads – Hiring a video design firm may be able to bring your business to the next level.
  • Time the sound and transition – When creating your own video ads, don’t forget to time the transitions of your video clips, audio clips, and text.

 

Here are a few more video ads that popped up on our newsfeed we thought worth sharing:

 

#8: Tailor Ads (pt. III)

There’s so much to learn from these Tailor Brands video ads.

 

#9: Entrepreneur First

This is a nice video slide ad, however, we’re not engineers so they may be targeting the wrong audience!

 

#10: Clip

Depending on your target audience, adding emojis and other visual may work.

 

#11: Billy Gene is Marketing

Doesn’t this remind you of an infomercial?

 

These are just a few ideas for Instagram and Facebook ad examples. What have you seen show up in your newsfeeds? If there’s any worth sharing, feel free to send us a message and we’ll add it to our ongoing list of ad examples.