If you’re looking to launch an online store, you’re going to want to spend some time researching eCommerce platforms to help you lay the foundation for a bustling digital business….
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A sales cycle is a system or process a customer goes through from point of contact with a business to the final sale. This is different from a sales funnel…
A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale. Why is a…
Return on Investment (ROI) is a measurement on the performance of paid marketing or other campaigns to determine whether the “investment” was profitable or not. ROI attempts to measure the…
We already know that in today’s digital world it’s important to create a space online for your brand or business. The reason is simple – if a customer does an…
So, we are in March now. Already two months have crossed and we have a lot left to organize. So, let’s start with digital marketing. Like you already know, digital…
Response rate is a measurement of the number of people who respond to a specific call-to-action. This could be a button on a landing page, a reply to an email…
Real-time marketing involves live data so marketers can make informed decisions based on up-to-date information. Instead of creating a marketing plan based on old data, marketers use current trends and…
Proactive marketing is a premeditative, data-driven marketing strategy that focuses on the dynamic demands of customers. Being proactive anticipates and adapts to the ever-changing needs of the customer in a…
Paid marketing is any kind of marketing campaign that costs money. There are various places on the internet selling ad space, such as: Google Ads Instagram Ads Facebook Ads The…
