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SaaS Marketing Plan

The core ingredients of a successful SaaS marketing plan includes the following: Customers can start using your software easily. Any difficulties or questions can be addressed with a step-by-step tutorial, easy to follow instructions or a live chat to resolve...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

SaaS Marketing Strategies

SaaS companies are taking off. With more than 4 billion people using the internet, there are many opportunities to invest in the development of software to become an up-and-coming SaaS star. The pool of potential customers may be vast, however,...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

Saas Pricing

The greatest challenge for SaaS companies is pricing. If you intend to grow a profitable business, choosing the right SaaS pricing model is critical. However, according to Price Intelligently, most companies spend only 6 hours on their pricing strategy in...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

What is SaaS Marketing?

SaaS marketing is a complex topic. There are many moving parts in its marketing machinery. It can be challenging to know where to start and difficult to master each one. Marketing, in the traditional sense, is already hard. Add to...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

SaaS Pricing Strategies

Your SaaS pricing model is the foundation of your SaaS business. However, in order to achieve repeat sales and generate recurring revenue, you need a strategy. Ask yourself, are you driving customers always because of a poorly framed pricing structure...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

SaaS Psychology Pricing Strategies

Once you know your SaaS pricing model, there are a few psychological tactics you can deploy. Let’s take a look at some of the common SaaS psychology pricing strategies you can use for your business. Price Anchoring Price anchoring is...

Kevin Urrutia | Sep 19, 2020

SaaS Marketing

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