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SEO

4 Easy Steps To Acquire Competitor’s Backlinks on Your Site

By | SEO | No Comments

Businesses all over the world look forward to nail the Internet power for better branding and sales, be it app development companies India agencies or any other business. But to generate ROI from your website, you need to draw good enough traffic to it. And, getting backlinks, specially of your competitors on your website is very important in this context.

We are going to illustrate some of the best ways to do so.

Determine Which Competitors Get Organic Search Results

The best traffic you get is organic traffic. The people who find their way to your website is because they are looking for it, or looking for something similar to it. It is easy to assume that your competitors for search engine domination are the same competitors that you have in the physical world. That isn’t always true.

When it comes to SEO it always benefits you to do your research instead of assuming.

To find your competitors you can either Google each keyword that you want to rank for or use a tool like Rank Tracker to find your competitors. Using a tool such as Rank Tracker is typically easier because it allows you to keep track of the status of your keyword domination over time without having to perform regular Google searches.

Determine Your Competitors’ Backlinks

You want to know what websites your competitors are getting their backlinks from. This can be essential to knowing what you should do yourself to increase your presence. Some of the websites that your competitors have, could be yours.

In order to find out what backlinks your competitors get, you will have to use a tool. These tools are call Backlink Analyzers. PowerSuite Toolkit and SEMrush are just two examples of these tools. PowerSuite Toolkit is free while SEMrush requires a subscription.

Look For Websites That Are Likely To Be Link Builders

Only quality websites should be your preference for building relevant backlinks. And, one of the best ways to get that done is to find a tool that can automatically do that for you. SEO SpyGlass instantiates as one of the paradigm for such a tool. Input information on your website and your competitors’, it will do the magic for you. Tools like this make the process easier.

However, you can take the information you gathered from the last section and review each website. Do the websites match the content on your website? What similarities do you share? Could you pitch to that website? A website with 2 or more competitors’ backlinks is a good match.

Contact Websites To Pitch Backlinks

Now, you need to reach out to the websites that you want to get backlinks on. The traditional way to perform this is to visit each potential place to get your link posted and find their contact information. Then write a pitch and send it to them.

A professional email that conveys your message is great.

Just like with the other steps that we have mentioned in this article, there are tools that you can use to help contact websites. LinkAssistant is a popular example of a tool for contacting websites. You put in your list of domains and it will find their email addresses.

Conclusion

When outlined, most people find that these steps are quite easy to follow along. It takes a try or two, but after that you will get the hang of performing backlink research. Software development companies do this all the time to help their websites grow. Any website that wants to build up their backlinks does.

About the Author :

Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 8 years IT experience. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.

 

Increasing Benefits of Link-less Brand Mentions

By | SEO | One Comment

It’s no secret that the internet is evolving, and search engines are leading the charge towards improving search results. The past decade, alone, has given rise to a deeper understanding of how web ranking is achieved. Webmasters and marketers alike are utilizing powerful, new tools like social media, content marketing, and PPC to help improve audience engagement, brand recognition, and subsequently, improved search rankings.

More recently, Google and Bing have unveiled their use of “link-less mentions” as a ranking factor. This essentially means that they crawl the web for your brand name and factor the unlinked mentions into your search ranking. While it does not replace the importance of quality backlinks, it means that well-branded websites can gain extra ranking from brand mentions.

Yes, really.

How Do Link-less Mentions Work?

For a while now there has been evidence that the top search engines like Google or Bing are now able to make an association between brand mentions and the brand’s website. Unlinked brand mentions create a trust signal for these search engines, resulting in higher rankings.

In 2016 Bing’s Senior Product Manager Duane Forrester referred to this practice by saying that Bing figured out how to associate mentions without even using a link. He added that link-less mentions, in some cases, can be just as strong a ranking factor as regular links.

In 2017 a Google webmasters trend analyst named Gary Illyes made mention of this phenomenon while speaking at an SEO conference, saying:

“Basically, if you publish high-quality content that is highly cited on the internet – and I’m not talking about just links, but also mentions on social networks and people talking about your brand; Then you are doing great.”

This means that Google will consider a brand mention on either social media or the internet as a signal of trust and authority, and this subsequently factors into the site’s domain authority and SERP rank.

Let’s take a deeper look at link-less brand mentions and discuss how you can adapt your current content creation and backlink strategies to benefit from this change.

What Does This Mean for Your Link Building strategy?

First off, let me be clear, here… We’re not saying that you should abandon your backlinking strategies, or that hyperlinks have no value. Quite the contrary, in fact!

You should still seek quality backlinks whenever possible. Links are still very valuable, but they no longer need to be the primary focus of every SEO strategy. Strategies like finding people who mention you by name and then chasing them down to add a hyperlink to that mention is no longer a requirement; The brand mention alone is enough to send Google a trust signal about your brand.

Most of the main principles of a good link building strategy still apply to link-less mentions. But with link-less mentions offering increased domain authority, your strategy can shift away from primarily link-building to focus more on building your brand and reputation.

Here are some steps that you can add to your link building strategies to make sure that they also target link-less mentions.

  • Create Brand Awareness and Build a Reputation:

Since modern link building strategies are no longer consumed with building hyperlinks, your focus should shift to building your brand and reputation. When you do this, you will become a respected brand and receive hyperlinks and brand mentions naturally. Ever heard of Neil Patel, Rand Fishkin, or Gary Vaynerchuk? If you do, then you know exactly what I’m referring to when I say you should focus on building your brand.

Each of these guys has built huge brands for themselves just by positioning themselves as an authority and helping others to succeed.

  • Business Reviews:

We already know that Google takes business reviews into consideration. You should pursue a process of getting your customers engaged and motivated to leave you a review online.

This can be through a follow-up email asking them to rate their experience or providing them with a QR code or automated text that takes them directly to your Google My Business page (https://www.searchenginejournal.com/google-lets-users-search-reviews-business-listings/245361/) where they can easily leave you a review.

One point, though; And this is key!

Remember to keep the process simple for the customer. Few customers will go through a long, boring review process, or click on multiple links to find the right page. If your process isn’t extremely quick and simple, you’ll lose their interest and their review.

Also, remember that you must engage in reputation management on your Google business profile. You should respond promptly and appropriately to negative reviews, providing prompt customer service and remedying any negative experience.

  • Social Media:

Social Media is a tool like no other and is perfect for you to start generating loads of brand awareness and to get people across the internet talking about your brand. It also provides an awesome platform for engaging your audience and building a community around your brand.

Understand which platforms your audience is on, then go jump on there, too. Interact and provide value to the audience on the platform, and you might even pick up some more followers; At the very least, you’ll create brand awareness.

  • Create Awesome Content

Developing a content marketing strategy is crucial to your brand development. You want to position yourself as an authority on the topic, and this involves communicating your knowledge to an audience. However, the key here is to create content that readers want to read and will later share or bookmark. Is it something that will hold the reader’s attention and make them forget where they are? That’s what you want to aim for.

Que, bubbles.

  • Start Tracking Mentions about your Brand

If you are currently working with a link building strategy, it’s a great idea to consider setting up some analytic tools to start tracking links to your website and give you a good understanding of your link profile.

When it comes to link-less mentions, the exact same concept applies, except in this case you’re tracking mentions from around the web; This call for a different set of tool.

Google Alerts, Awario, Talkwalker, Mention, and SEMrush are a few tools that will help you accomplish your task of stalking the internet.

By tracking your brand mentions, you’ll have full control over your brand’s reputation and be able to resolve negative feedback before it can escalate or damage your brand.

Summary

As we’ve seen, marketers and webmasters are no longer forced to chase down backlinks to their website. While backlinks are good, the recent implementation of link-less brand mentions allows you to focus on building your brand name. Develop your brand and community, and you’ll start to acquire hyperlinks and brand mentions organically and naturally.

Author Bio

Leighton Burley is the founder of Artiiseo (https://www.artiiseo.com/), an SEO-based digital marketing agency in Winnipeg, MB. With over 10 years of experience in digital marketing, Leighton possesses a deep knowledge of the industry a large, but he will tell you that SEO is his specialty.

Finding The Top Long Island Marketing Companies

By | SEO | No Comments

Are you searching for the best marketing companies in your immediate area? If you are, you will want to make sure that you do a proper amount of research. Finding the top Long Island marketing companies in the marketplace doesn’t have to be too difficult. In this article, we will be going over some of the top things to look out for when you are attempting to find the top company in your immediate area.

Finding The Top Long Island Marketing Companies:

1. Experience.

The most important thing that you should look for when you are attempting to find the top Long Island marketing company is experiencing. Experience is always key when you are trying to find the top enterprises in the marketing arena. After all, marketing is something that takes a lot of skill and knowledge to be good at. A good amount of experience to look for when you are attempting to find the top company is around 5 to 10 years in the field. This is a good amount of experience to look for in a potential marketing company because you want to be sure that they are going to be able to provide you with the best possible service and that they know the in’s and out’s of the industry.

2. Reputation.

Another important thing to look for when you are attempting to find the top marketing companies in Long Island is their reputation. You want to find the business that has the best overall reputation in the marketplace because these are the companies that are going to be more likely to provide you with the bests results possible. Always try to find the company that has the most solid reputation and you should be able to find the top marketing companies to consider. The good news is that there are plenty of different places that you can go to find tons of information about the various businesses in the marketplace. By looking at their reputations online, you should be able to narrow successfully down your options and choose the right one.

3. Pricing.

Another important thing that you are going to want to pay attention to is the pricing of the marketing company. It is best to stay away from any company that makes any guarantee on their results – especially when you are dealing with something as unpredictable as search engine optimization. However, you do want to look at the price per experience. The more experience the company has, the better the chances that they are going to be able to implement successfully effective strategies for you. Because of this, you should weigh this in these companies favors and choose accordingly. Never choose solely based on pricing, but it should bee a part of your decision-making process.

4. Results/Testimonials.

Another important factor that you should always consider when you are attempting to find the top free marketing companies to choose from is their actual results and their testimonials. The good news is that there are plenty of different ways in which you can check and verify their results. For instance, if they are experts in search engine optimization, you can quickly do a Google search for their industry and see whether or not they are even ranking well for their targeted keywords. Obviously, if they aren’t ranking for their keywords, it would be a little hard to trust them with your own. Also, you should be able to either require testimonials or simply look at their website on your own to see them for yourself. Any reputable company is going to have a good amount of testimonials that you can simply look through and determine whether or not they live up to their word.

As you can see, there are plenty of different things that you are going to want to do when you are attempting to find the top companies on the market. Ideally, you will want to try to find the firms that are rated the highest and that have the most overall experience in the field of marketing. By doing this, you should be able to narrow successfully the field down to the best options.