Category

SEO

SEO and Animated Videos- A Great Combo to Succeed

By | SEO | No Comments

Animation and SEO can be the perfect combo to help you put your best foot forward. In the tough digital landscape, it’s important to stay updated with the latest happenings around you and to precise techniques that can prove to be fruitful for your brand. You have to be innovative and appealing.

In SEO and video marketing through animation, one thing is considered and that is to attract the customers and to extend the reach. You need to practice the most potential technique to capture the attention of customers. In SEO, Google algorithms are taken into account that highlight convenience for people to each and understand.

Your words should be simple to understand without having over jargons added and your content must be original and reliable whereas when it comes to animated video not only the content but the graphics and animation must be easy to comprehend. The animated videos if backed with SEO algorithms and techniques can together can your business venture a success beating the best and surpassing the rivals efficiently.

Increase Onsite Visits

How to score a prominent position in the modern browser? Well, the solution to this issue is by increasing onsite traffic and keeping your customers engaged. You need to incorporate strategies that can sustain the attention of customers for longer and persuade them to count on your services. With animated videos you a completely immerse their attention and keep them engaged for longer on your site showing them your services and the different flare of professionalism.

You can easily convince them and convert them into potential customers. According to the reports, it is commonly believed that the more time your customer spends on your site the more are the chances that he or she will get converted. Moreover, as the Google algorithm is improvising and updating there are ways to search information using pictures and voice recognition, so your video can also achieve a leading position, in the coming years, you never know.

YouTube an Add-On

What if in your quest to reach the top you get the support of a platform, which is already acclaimed as the best one for video streaming? That is possible with animated video. If you succeed in making an engaging animated video having the gems of creativity and capabilities to indulge viewers you can secure a prominent position on YouTube channels as well.

You can make your own brand’s channel and upload interactive videos. It will help you gradually out pass many rivals and secure a leading and successful position in every modern browser. After all, YouTube has millions of subscribers and it can assure to give your animated video production campaign a boost just like Video Animation Inc did.  The fame and attention you will receive through YouTube will let you boost the progress of your brand too far and wide.

Sharing Is Equal to Free Promotion in the Online World

Online users are so actively involved in social media platforms that they encourage any piece of content that can inspire them or entertain them. People just love to click the share button letting you invade their personal profiles with your promotional video. Animation can give you an edge here.

As motion graphic is something that never fails to appeal to the viewer. With motion graphic, you can successfully reach out to millions of other customers belonging to far of the regions. As users begin to share your video, you will receive an enhanced brand recognition and eventually an increased online visibility.

With animation, you can deliver the most critical messages and pieces of information. You do not even have to worry about crafting interactive headers as the animation will clearly show the viewers how your product works stirring need to have it among them.

The characters sketched under the light of realism and the power pack of emotions induced in the video all are play role to bringing more traffic to your site while addressing the core purposes and policies of your brand. You get the opportunity to interact with the target audience while making them indulge in your branding campaign and experiencing your service closely.

Wrapping Up

These are the simplistic highlights as to how animated videos and SEO together can play their part in bringing your company to the top charts. You can blend a couple of trendy techniques to double the effectiveness as well. Like making an animated infographic and adding it into the video to effectively deliver the message across in a captivating manner.

 

Author Bio:

Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow @GerryyWilson on twitter for further details.

Advanced Methodology for Competitive Analysis for Local SEO

By | Marketing, SEO | One Comment

As we can see lately, there is a fierce competition in local search and local SEO. For the marketers who are trying to promote their websites locally, it is essential to do a thorough surface‑level research before hitting the market. As there are many resources for local SEO and many best practices, here we will discuss some specific tested, and proven methodology, which even though may not be fitting right for every purpose. Primarily, we will look into the matters of how to find local competitors, assess their data, and then how to plan to outperform then in the search game.

The major advantages of competitive research include:

  • You can deep dive into the consumer market and understand it well.
  • You can draw out who exactly are your ideal customers and specifically target them.
  • You may get a better understanding of what other providers in your same business do to become successful.
  • By knowing how others are successful, you can also plan your strategies by following the suit rather than trying to reinvent the wheel all over again.

Choosing the competitors

Before you start with the local SEO, one need to identify at least six competitor brands which are into your same niche to compare. These can be tagged as the search competitors who are actually ranking for the same search terms you are also fighting for and also two direct business competitors. If you don’t know who your search competitors are, then try to use any good analytical tools like Google analytics to find them.

Testing of hypothesis

Once if you have isolated the trends and identify the element, which has a positive impact, then you are making a hypothesis to test. This approach will allow you to test constantly and find out what works and what not. Building on those positive elements alongside eliminating the elements which don’t end up in results will lead you to natural success. You have to make your business decisions on the basis of the conversion data than based on your emotions.

An ideal competitor analysis will provide a clear insight into your target market and allow you to test and succeed. The whole idea behind competitor analysis is to get a clear snapshot of your stance in the competition and isolate the factors you miss online to create an impact and work on those.

Competition Analysis methodology

Once if you identify the competitor sites URLs, prepare a sample set by also including:

  • The home page of the competitor
  • Two or three product pages
  • Two browse pages, as well as;
  • A key page which acts a hub for the informative content or news.

To ensure a fair comparison, make sure you gather the same data from all competitor websites alike.

Scoring method

You can prepare the checklists for the above elements and then scoring may range from 0 to 4 for each based on the relative performance of the competitors. In this scale, a 2 means an average performance. Say, for example, if each of the sample set has a unique H1 tag at each page, then each competitor can be given a score of 2 to optimize it technically. You may evaluate sample pages for:

  • Just one title tag per each page.
  • Title tag rightly placed inside the H1 tags
  • Now or minimal extraneous tags in the title.
  • No inline CSS and ideally no span tags in the title.

Some other scoring methods as specified by Searchical for the page title are:

  • The sample sites’ titles aren’t duplicates of another.
  • Character count is ideally less than 80.
  • Title ideally reflects the context of the page content.
  • Domain name is present in the title in a consistent fashion.

Quality of content

Quality of page content is mostly a subjective measure, but when it comes to comparing different brands, here are some key things you have to evaluate for scoring.

  • Are the ‘information’ pages in question discuss relevant topics in nearly 400 words?
  • Is the content interesting to the target readers?
  • Are the pages well written with valuable information?

Quality of media

Similar to content, you can check the quality of images and videos too. This is also largely subjective, but you can primarily judge the media based on:

  • Resolution of the images and videos
  • Whether the media contents are unique or from stock resources?
  • Whether the same media is repeated on different pages?

Audience and engagement

In this, you can check the number of root domains linking to the pages. This is also based on the number of ‘do follow’ LRDs (linking root domains) connected to each domain. It is easy to pull this number through the Open Site Explorer (OSE) of Moz or using tools for Ahrefs.

You have to assess the quality of the linking domains. This is where we can get the quality of the LRDs of sites in consideration. If you can log these data into a spreadsheet, you can have a graph which illustrates the overall quality of LRDs with which you can grade different domains. For this collection of information, you have to set a timeline, ideally a year or so.

Conversion

You can plan a user experience (UX) exercise to assess this. You may visit the URLs of each of the sampled competitor sites as if those are the landing page from your search. Then check what is the call to actions in those. Consider what would be the next logical step in the user journey after landing on the page. Do you get the right information from there and in what order the click-through is?

Even if you aren’t an expert in UX, one can do the assessment from a first-time user point of view. Document those areas on the web pages where you get confused or feel frustrated and others which give you a better experience.

Such an analysis will help the evaluators to holistically understand the areas of scope in the search landscape than simply guessing the best practices and make an action plan. Once if you initiate this analysis, then you will find the trends emerging among the competition and can expose some niches in which your site can excel and outpace the competitors.

Ways to find the best SEO providing company – Things to avoid while choosing an SEO firm

By | Ecommerce, Marketing, SEO | One Comment

With the rise in E-commerce business today, every business in the market is trying to make a mark in the online market through various ways. SEO is considered one of the best ways to improve and grow online business and marketing as well. All most all business today is making use of SEO services irrespective of small-scale business or an MNC. In order to survive in the online market, it has become very important to have a good SEO for the business. If the business is not much visible online, there are chances that it may have really bad effects on the company sales as well as goodwill.

The success of a good SEO completely depends upon the SEO provider after all they are the one who makes the strategies and execute the same. Also, necessary additions and changes are made in the web content by them in order to make keyword strategies work for your business. Handing over your business to an SEO firm is like handing your baby to someone; hence you need to be very careful while choosing an SEO firm. All the success and failure of your business will be further dependent upon the SEO strategies, so it is very important that you hire only a reputed SEO firm. In the following ways, you can find one.

Research on SEO firms

Before choosing or finalizing an SEO firm for your business, do some research on the reputed companies nearby you. You may find many options for the same and depend upon your business preferences you can select the one which can best suit your business needs.

Look for a firm which assures you to deliver your expected results

When you say SEO, you are obviously looking for improvising the visibility of your business. Every SEO firm will work on improving your visibility on search engines but see to it that before finalizing the services you set your needs and expectations upfront to the SEO Firm and only if they assure to give you your desired results you can carry forward with their services.

Budget constraints

One of the main components which affect your SEO selection is your estimated budget you are willing to spend on SEO services. From freelancers to professionals there are all in who provide SEO services, and their rates differ accordingly. If you are a small or an established business in the market you obviously cannot effort high profile SEO services. Hence you need to choose the best SEO firm within your budget.

Ask for demonstrations

As mentioned earlier you will have a lot of options for an SEO firm and in that case, you will land up confused. In order to make a wise choice you can ask for demonstrations from the sales or pre-sales team of a handful of firms, know their working style, their strategies, services they provide, etc. Through this, you will be able to judge which firm would best suit your business and probably make a wise choice.

Choose a company which provides you SEO audit

An SEO audit will help you to understand it better how the business has improved online before SEO and after SEO. Today there are several reputed SEO companies in the market such as the Punch SEO which help the business owners to track their growth and get a detailed knowledge about the success of SEO strategies.

Going through the reviews and ratings

The modern times it is not difficult to get genuine reviews about any firm in the market there are several websites on the internet today which will assist you with the genuine ratings and reviews from actual customers of a firm. You can also go through the recommendations and testimonials on these websites and then take the final decision.

All the above points will definitely prove very helpful in choosing the right SEO for your business. However, there are certain things you must avoid while choosing an SEO firm and the following are a few of them:

Getting convinced easily with fancy presentations

As it is rightly said, all that glitters is not gold, the same way a fancy presentation of SEO firm necessarily does not mean that the firm is very professional and can deliver the best results. A great presentation strategy may be just their way to get business from you.

Falling prey to false promises

Many times it happens that during the presentations the SEO firm may make false or extraordinary results-oriented promises but always see to it that whatever is discussed is all in the documents as they may just try to flatter you with big promises and not fulfill the same in the future. Hence you need to be very careful while making a contract with SEO firms.

Taking SEO decisions without basic knowledge of SEO and no SEO research

If you are the decision maker of finalizing an SEO firm it is necessary that you have at least basic knowledge about SEO and before searching or finalizing your SEO firm at least do some research on the SEO strategies and how the SEO firms work or you may land up easily misguided by any SEO provider.

Choosing very expensive or very cheap SEO firm

It is true that professional SEO services cost a lot, but that does not mean that all the expensive SEO services are best and reputed! Many frauds are happening these days, and you should stay aware of it. Also choosing a cheap SEO only for the sake of having an SEO is not advisable at all as this can prove to be a waste of both time and money as such SEOs cannot give you the desired results.

As SEO can have the best and worst effects on your business, so online choosing an SEO firm is one of the most important business decisions one has to make and all the points should be taken into consideration.

5 Essential SEO Tools That Every Renowned SEO Professional Uses

By | Marketing, SEO | One Comment

Search Engine Optimization (SEO) is crucial for any business that wants to succeed in the highly lucrative internet market. Many businesses tend to have an online presence; however, they experience a poor return on investment. This is why many virtual marketers still believe that it is difficult to fulfill exactly what the search engines desire. In the past years, having an attractive website was all that you needed to rank for your target keywords. However, today, you must invest in an effective SEO strategy for you to rank highly for your target keywords and also keep up with the regular search engine algorithms updates.

Leveraging SEO for Better ROI

SEO is the secret to successful internet marketing and this is the main reason why businesses small or big should invest in SEO to help with their customer acquisition costs. Ranking highly on the search engines is crucial for any website. This is because most online experiences usually start with Google or other search engines. 74% of users will never search beyond the first page of the SERPs. This means that businesses that want to capture these users should rank on the topmost page and positions. It is a fact that search is the number one driver of traffic to websites and it beats social media by more than 300%.

Every business should hire a qualified and reputable Rochester SEO expert if they want to increase traffic, promote their brand online, and boost conversion rates. These professionals have the right resources and skills needed to handle a wide range of SEO. Furthermore, they are conversant with the new industry trends and will ensure that your website stays ahead of your competition at all times.

When you have a skilled SEO specialist working on your website, you will be guaranteed of little or no technician glitches and minimal downtime. This is because they carry out 24/7 monitoring to diagnose any problems early and handle them before they become expensive issues. The fact is that SEO is not an easy task given that Google determines website ranking by relying on more than 1200 signals. Therefore, you need the services of seasoned SEO professionals for you to keep up with these trends.

Smart Tools Used by the Best SEO Experts

Being a fast passed industry, SEO specialists need tools to assist them along the way. You do not have to continue with the outdated ways of handling everything manually. The best SEO consultants should leverage on these tools to ensure that your website gets the desired outcome. Therefore, when you are interviewing prospective SEO specialists, you must determine whether they will be using some of these effective SEO tools. Some of these tools include the following.

  1. Google Analytics: For you to beat the competition in your niche business, you must utilize the power of information. Your SEO specialist should utilize this tool if you want to know how visitors interact with your website. Google Analytics also offers an in-depth analysis of a wide range of metrics that can be helpful in your SEO strategy. Some of these include visitor location, best performing websites, bounce rates, the number of visitors, and many more.
  2. Google Search Console: This is a dashboard that That enables you to visualize the exact appearance of your website on the SERPs. With this tool, you will also access crawling bets and errors and will also get recommendations on how to get your website ranking better. Your SEO professional should use the Google Search Console to ensure that any errors are corrected and your website ranking improves over time.
  3. Google Keyword Planner: with SEO keyword research is highly significant for your campaigns. Therefore, for you to get the desired results you need to use the Keyword Planner. When you offer a seed word, you will get countless suggestions that can be helpful in your SEO project.
  4. Moz: Moz is a popular SEO tool that all consultants must be using. This tool has a few inbound marketing tools like Moz Local for local SEO, Open Site explorer ideal for link analysis, and the Mozbar, which is a browser toolbar that helps you get key features of Moz on a web page. All these tools are essential in evaluating the performance of your website, finding the right keywords to use, and understanding your competition.
  5. Screaming Frog SEO Spider Tool: This is an important website evaluation tool. It is a web crawler that provides crucial information on each URL.

Other additional tools that SEO specialists should be using include QuickSprout.com, Ubersuggest, Google Trends, Bing Webmaster Tools, SEMrush, Dibz, Woorank, and many more. By using the above-mentioned tools coupled with their expertise and experience, your SEO consultant will deliver the best results that will increase the RIO and conversion rates of your business.

SEO core concepts every entrepreneur needs to know

By | Marketing, SEO | One Comment

No online business that wants to dominate online is complete without SEO (Search Engine Optimisation) strategies! It’s the only way you can rule the digital space and also enjoy favourable rankings in the search engine. However, whether you are a start-up entrepreneur or an aspiring SEO professional when you first walk-in to the domain of SEO, you might get slightly stressed, wondering SEO’s vastness that you need to learn about. You might also feel it can be challenging to learn several SEO concepts as well. Several SEO professionals have been dabbling with the subject for years and decades now. And if you ask them about SEO, they would tell you how they are continually learning about new aspects of SEO as Google releases its latest updates.

SEO provides you with a learning curve to start with! However, if you want to go beyond that, you will have to keep on learning new strategies and tactics to keep going. If you are an entrepreneur, you can reach out to an SEO agency, to get professional assistance. You can browse through Magento SEO experts to know more about this. There’s no need to feel overwhelmed, as SEO comprises several components. And not all elements are complex and time-consuming to learn.

If you are an entrepreneur or online business owner and want to invest in SEO for your brand, you need to be aware of certain SEO fundamentals. It will enable you to judge that whether or not you are progressing in the correct direction as you join hands with an SEO expert. Some of the essential things to know are as follows:

  1. Be aware of the big picture

Before get going with your SEO tactics and strategies, you need to slow down and know SEO’s “Big Picture”! The objective of SEO is website optimisation. And this, in turn, would help your site to rank better in online searches that are crucial to your industry. There are several ways to get this done. But the most important aspects here are authority and relevance. Your brand relevance is a tool that ascertains your content appropriateness regarding an incoming query. And authority evaluates how reliable Google thinks that your website is. And you can enhance this aspect with good quality content, inbound links, decent UI metrics, and brand mentions.

  1. Be clear about page authority and domain authority

It is essential for you to know about page authority and domain authority and also the way both estimates your website search rankings! The basic idea is this – your website’s domain authority is considered to be a proprietary score that measures the trustworthiness of your domain. It gets calculated depending on the quality and quantity of the inbound links to the website. And the higher the authority is, the more all the pages that are in your domain will rank in organic search outcomes.

Page authority too is very similar and page-specific! You have the scope to make use of it for generating a link architecture that favours a couple of your web pages over the others strategically. The domain authority gets based on the volume and authority of your inbound links.

  1. On-site optimisation

It is a series of tactics and is easy to execute! The objective of these tactics is to make your site more index-able and visible to the search engines. The tactics comprise of aspects like optimising your Meta descriptions, titles to include a couple of your keywords, making sure that your website code is minimal and clean. It offers relevant and ample content on all the web pages.

  1. Content marketing

You can look upon content marketing as a separate strategy. But SEO experts look upon it as an essential aspect of the SEO process as well. When you generate high-end content over a span of time, you can optimise the target keyword, create website authority and generate loyal customers time and again.

  1. The concept of link building

Guest blogging or posting is one of the essential ways to create links. Simply put, it is all about content marketing that’s applied to the external publishers. The primary objective is to generate content on external websites, generating your company and personal brand simultaneously. It also generates the scope to create backlinks to your site. Few strategies help you to create quality links that you must understand and learn to perfection.

  1. Analysis and measurement

You won’t get lucky with your SEO strategies if you are unaware of the way to assess your outcome, interpret the result and make use of the analysis to arrive at useful changes to the approach. One of the best tools used for this is Google Analytics. You can experiment with various reports and metrics and read on the Analytics techniques.

  1. Correct keyword research

Specific target keywords are no more crucial to SEO success as they were previously. It is because Google presently gets fuelled with contextual and a semantic understanding. However, you should also recognize the long-tail and the head keywords, to be able to direct your SEO campaign in a better way.

  1. The concept of technical SEO

The technical SEO is the most critical chunk of SEO. However, let the technicalities not get you intimated. Some of the most important technical aspects of SEO can be grasped even when you aren’t from web development and programming experience. For instance, you can learn the way to substitute and update the robots.txt file of your website. Furthermore, using an online template, it is possible to put together a sitemap effectively.

SEO is a vast subject, and there are several concepts that you will need to know, both as an SEO consultant and also if you are an entrepreneur. It will help you to have a better insight into your SEO campaign and shape it in a way that it benefits your online business. If you don’t know where to start with, you can opt-in to delve deep on the eight pointers that are discussed above and then expand your know-how as you move ahead with a specific SEO plan at your end.

Why designers must pay more attention to functionalities over aesthetics when creating business websites

By | Marketing, SEO | One Comment

The aspect of functionality is more important for business related websites even though aesthetics matter a lot to attract visitors. Since lead generation and conversions are the cornerstones of business websites, it is natural that you must give more emphasis to it. If you want to capitalize on the monetizing aspects of websites, you cannot help but pay more attention to the functionalities over aesthetics. WordPress websites are SEO friendly, but when choosing a theme, you must look at the default functionalities and evaluate the prospects of enhancing it by using WordPress plugins. User friendliness, page load speed, the responsiveness of web design and ease of navigation have a deep impact on SEO, and there are many other functionalities less impacting but not less important that you must incorporate in the design.  The experts at Alex Furfaro Columbus Ohio create websites that are attractive to search engines and provide the best user experience.

Web design impacts SEO

Web design is important for marketers because it influences search rankings which in turn affects SEO performance. Search rankings depend on how well search spiders can crawl and index websites. To ensure good ranks in search results, it is important to ensure that the web design supports the crawling activity very well because if not done satisfactorily it will affect rankings negatively. The website design must facilitate crawling by search engine spiders so that indexing is proper, and the content visibility increases that facilitates better ranking.

Web designers must create designs that are oriented towards business by considering the design aspects that impact business.

Smooth and easy navigation across the website

Search engine friendly design should be the guiding force behind all websites whether it is for business or any other purpose because search rankings are equally important as it impacts website visibility. To ensure that the design facilitates easy and smooth crawling by search spiders across the website it is essential to arrange for smooth navigation so that the search crawlers can access all content. Failing to crawl every part of the website would result in some content being left out from indexing that would affect ranking and SEO prospects.

Smooth navigation is important for users too because if navigation is jerky and users have to wander aimlessly around the website to look for information, it results in poor user experience that increases bounce rate and affects ranking. Easy to navigate websites are attractive and keep viewers engaged for long hours that increases the chances of lead generation and conversion.  Use suitable navigation techniques that satisfy both users and search engines.

Graphics intensive design is not good for SEO

Remember that you must place the functional aspects of design above aesthetics which means that you must not rely on a design that uses too much graphics. Excessive use of graphics is bad for SEO because it hinders website optimization. Moreover, text inserted within graphics does not help the SEO cause because when search spiders crawl the page, it does not read the text within the animation or graphics barring the text present in the ALT tag.   As a result, the web page ranks low in search results and weakens the SEO prospects. In case you are bent upon using graphics heavy design, it is better to create an HTML website together with graphics intensive website or Flash website. It would work well and help to improve search rankings thereby giving more power to online marketing as well as more options to users because they can choose between Flash and HTML according to the resource available with them.

Website size

Do not be surprised to know that the size of the website or the number of pages has a bearing on how it ranks in search results because it is an indirect way of judging the quality of the website. Good quality quantity can be quite lengthy, and the website should have enough pages to accommodate such content although it does not mean that a website that runs into several pages is of good quality. However, websites with just a few pages appear shallow and flimsy that discourages search engines from ranking it, and this can be detrimental for SEO.

Mobile friendly web design

Creating mobile-friendly websites is no more a choice but a necessity because Google wants it and even has plans of implementing mobile first indexing. The web design must be versatile so that it displays with the same degree of perfection on all sizes of screens including smartphones, tablets as well as computers and laptops. Having a responsive web design make websites mobile friendly and expands the reach many more times that drive more traffic and enhances the business prospects.

In addition to the above, ensure that you use efficiently written codes that are clean too because it enhances the ranking prospects. Optimizing the HTML codes is another way of improving rankings.

 

Building an SEO-Friendly Rebranding Strategy

By | SEO | No Comments

Branding is the lifeblood of your startup. It gives it a unique identity, setting it apart from its competitors. Still, you need to keep in mind that your brand is changing as your company grows.

So, if you’ve shifted your focus, expanded to an international market, changed your target audience, or simply teamed up with another startup with similar goals, chances are your current branding strategy won’t communicate your business’ core values anymore. Apparently, to maintain your relevancy, you will need to rebrand.

Rebranding is a complex process, entailing a wide spectrum of elements you need to address. And, if not executed properly, it may hurt your online presence on multiple levels. Precisely because of this, you need to have SEO in mind when refreshing your brand.

Don’t change your domain name.

Changing your domain name may affect your rankings. So, if you can keep the same one, it would be great. Of course, for those startups that are changing their focus entirely or participating in a merger, this would not be possible. In this case, your domain name will change parallel with your new brand name.

Here are a few steps you can do to avoid having your rankings drop:

  • Make sure you keep your original content. This is an important step, even for those brands that are moving to a new domain. To preserve your content’s authority, you need to keep its structure, fonts, visuals- anything that might confuse search engines.
  • Redirect every page from your old site to a similar page of your new site. And, your URL structure determines how simple or difficult this process will be for you. Use Google Spreadsheets to make a list of your old URLs in one column and new URLs in another column so you can make this process simpler.
  • Keep your old site up for a while. This is something Matt Cutts addressed back in 2005, emphasizing the importance of preserving the old site for at least 24 hours. Given the fact that it can sometimes take crawlers days to recognize your new IP address, you should consider leaving your old site up for a week or so.

Create Targeted Content

Content creation is the backbone of your rebranding strategy. It helps you create an engaging story about your brand, engage people with it, and give it a unique tone and voice. This is a great opportunity to humanize your brand, build firmer customer relationships and above all, position yourself as a leader in your niche. Of course, to do so you need to do a detailed target audience segmentation that will help you see what your readers expect from you.

Analyze your blog’s performance, set up customer surveys, listen to them on social media or even hire a Hong Kong SEO company to do the hard work for you.  Once you know what your readers expect from you, you will be able to produce highly-personalized and consistent content that reflects your brand’s personality.

Update your contact information.

Accurate and up-to-date contact information is essential for all businesses, especially local ones. Namely, Google bots are constantly analyzing your contact information to determine your rankings. Moreover, it brings a sense of consistency and trustworthiness to your brand. Precisely because of this, your NAP (name, address, phone number) on your social networks, business directories, and other platforms should match your website’s.

Refurbish your social networks.

When changing your brand name, you should refurbish your business social profiles, as well. However, updating your social media IDs varies depending on different networks. Here is what you should keep in mind:

  • Facebook lets you change your page name and URL just once. So, when updating it, first make sure that this is the right decision.
  • Twitter deactivates those IDs that haven’t been used for a certain period of time. But, they do so really slowly. So, if you notice that your desired ID is already taken by a person or a company that doesn’t use it, you could contact them and see whether they’re willing to give it to you.
  • As for rebranding, LinkedIn is one of the simplest sites. Still, if someone is already using your company’s name, you will have to change your brand name on this social network.

It goes without saying that social networks are your most valuable assets when it comes to building a solid brand image and driving quality website traffic. Therefore, build a solid social media marketing strategy and use these channels wisely to spread the word about your new brand. For example, you could share press releases, guest posts, videos or even organize a giveaway to boost brand awareness.  

Mind your authorship.

Even though it lost its relevancy, authorship is still a part of Google’s ranking algorithm and that’s why it needs to be updated. You need to contact your contributors and ask them whether they would like to change your website domain in their contributor links. If there are any bloggers that don’t write for your site anymore, you should contact them as well and ask them to make these changes, too.

Mobile friendliness if your priority.

I’m sure you’ve been reading a lot about Google’s mobile-first indexing. Simply put, when indexing your site, Google is choosing your site’s mobile version as their starting point. So, it is your site’s responsiveness that determines how well you will rank.

This is something you should definitely keep in mind when refreshing your site. To make the most out of your site, you should make it responsive. Here is what it needs to include:

  • Clear, easy-to-tap CTAs
  • User-friendly and logical navigation
  • Bold and simple typography
  • Decluttered spaces, with lots of white space
  • Flexible, easily loadable visuals

Keep monitoring your performance.

When refreshing your brand, chances are you will miss something important. This is why you need to keep track of your traffic, conversions, and rankings in order to identify any problems and irregularities as soon as possible. Only this way will you be able to constantly improve your SEO efforts and, at the same time, build a solid and recognizable brand for your startup.

What steps did you take to ensure your rebranding strategy doesn’t hurt your SEO efforts?

5 Major Benefits of Hiring an SEO Agency

By | SEO | No Comments

Having a solid online presence is crucial irrespective of the type of business that you are running. This is because you will be guaranteed that the presence of your company will be felt by both customers and competitors. Furthermore, a web presence will put your business in the limelight given the dynamic market that exists today. This is why every business owner should invest in professional SEO services that will transform their business. Here are a few benefits of hiring an SEO agency.

Professionals are experienced

With SEO being a fulltime job, you will be guaranteed of working with industry experts. These professionals have specialized in digital marketing and search engine optimization and have in-depth knowledge of the field. With their past experience and skills, you will be assured of an excellent job and outstanding results.

Better results

The main reason why you should opt for professional SEO services rather than doing it on your own is the fact that these specialists know the best ideas and ways of achieving the desired outcome. They have handled business websites from a wide range of fields for many years and they know the strategies that work and those that do not work. Therefore, you can expect a better outcome for your website.

Saves time

Many business owners have a lot to handle and may not allocate adequate time to SEO. As a result, their campaigns may suffer over time and yield no results because of lack of attention. By hiring SEO experts, your SEO strategies will be handled 24/7 and your website monitored to ensure that you get the results you desire. This will give you adequate time to deal with other key aspects of your business without worrying about SEO. Get more information from the l.a SEO experts official website.

A fresh perspective

Sometimes, the lack of a new perspective is the reason behind ineffective online marketing. SEO professionals will bring new ways and ideas into your campaigns and this will produce better results than previous strategies. These professional have an in-depth technical knowledge and several years of practical experience in the SEO field. Therefore, your business will be harnessing all these and you will surely get the desired results.

SEO professionals will avoid costly mistakes

Most people always assume that SEO is just about the search engines. A good SEO company will work to ensure that your business content and website are optimized for both the search engines and the visitors who are your potential clients and customers. This is important because developing content that is good for the search engines will ultimately affect your ranking in the long run. They will also remedy any website mistakes that are costing you customers and better ranking.

Better return on investment

Search engine optimization entails more than just driving traffic to your website. You also need to attract the right traffic that can easily be converted into long-term, loyal clients. SEO experts will help your business to attract prospective clients who are looking for the services or products you offer. You will end up getting a higher ROI and you will be able to build a stronger brand over time. The results you get from SEO services are also permanent and this will benefit your company for years to come.

 

In the competitive online marketplace that exists today, every business should be conversant with the latest marketing strategies and tactics to attract and retain clients and keep growing. For your business to rank well on the search engine results pages of Yahoo, Google, or Bing, you need to hire the right SEO agency. Your business will benefit tremendously from their expertise and experience in the industry.

 

 

 

How to Benefit from User-Generated Content

By | Marketing, SEO | One Comment

People love sharing online their own opinions, happy moments, comments and other stuff. All that called user-generated content and can be found almost everywhere. In fact, YouTube, Facebook, and other social networks have sprouted and benefited from this kind of content.

User-generated content (UGC) can help businesses to grow and improve trustful relationships with their customers if used wisely. Recent research shows that UGC impacts buying decisions of about 90% of customers more than emails or even search engine results.

If you’re looking for more leads and customers, aiming at establishing strong relationships with them and save some time and money, user-generated content is the type you need to include into your marketing strategy.

Set up your goals

UGC can spark conversation, build trust and boost engagement but used the wrong way it may work the opposite way and make your customers leave you. So, like with any other type of content, you need to set clear goals for the user-generated content work perfectly. Here are the most obvious ones:

  • Building trust. Users trust opinions from other customers more than brand’s own words, ads or celebrity statements. It makes user reviews a good base for building brand awareness and create trust among new users, but only if those reviews are genuine and not paid.
  • Boosting brand engagement. User reviews, videos, comments, and other content types often stark online discussions and gather likes and shares across various channels of communication.
  • Better audience understanding. User-generated content helps you to understand better your customer needs that your business can help them with. It also shows their most common issues and allows you to react to them much quicker.
  • SEO benefits. High-quality content means more engagement and more search visibility of your site for your target search terms. When you choose only relevant content that speaks to your users and educates them, it helps you to attract more traffic and get higher in SERPs.
  • Saving time. With user-generated content, you need far less time to create an excellent, engaging post for social media. Utilizing hashtags, videos and other media as well as comments, you save much effort during the process of content creation.

Choose the right platform

Each platform, be it social media network, email or your site, requires a different approach. It’s crucial to know where your audience engages the most to choose the right platform for posting user-generated content. You cannot start the campaign on Instagram just because studies say it’s the best place for posting media content now if your audience is not there. Choose the platform according to your goals and the target audience.

Businesses mostly use UGC on social media. But there are a few cases that make this kind of content a perfect base for the business’ website. Thus, user reviews are great to use them in your Testimonials section or for the case studies that explain how to use your product.

Social networks are the best platforms to post user-generated content.

  • It’s easy to find what users post about your brand by skimming through hashtags. People often set branded hashtags when they like the brand, so you can quickly find good user posts about your product.
  • There is not much text in Twitter posts, but sometimes it’s enough to support some idea or get a nice user video of your product. Like on Instagram, you can search by hashtags here.
  • Facebook has the broadest choice of user-generated content that you may use on your page. Encourage users to share their stories, photos, and videos about your brand. Facebook’s algorithm is focused on comments, so posts that spur discussions should be your focus point.

Source: Halo Pets on Facebook

Choose the type of the content

To get a proper type of content from your users, you should speak to them directly. Always ask your users what their texts or photos would you like to use on your site or social media accounts. There are a few ways to ask users for the content:

  • Run contests. Just set up the rules, reveal the prize (it can be merchandise, free service or account) and then choose the winners to show their media or testimonials on your page.
  • Hashtag campaigns. Those are especially popular on Instagram and may serve as a word-of-mouth advertisement. Use the contest approach here too. Sometimes it’s enough to reward your users with their photo featured on your Instagram page.
  • Stats show that 63% of US consumers and 66% of UK buyers trust user’s post-purchase photos more than the brand’s media. You should find ways to incentivize your users to not only leave their reviews on your site but add pictures and videos to them. Thus, you can offer a next-purchase discount for an unboxing video.
  • Surveys and user stories. Original researches and insights are that form of content that always get tons of traffic, shares, and comments. Include insights from your customers into your industry reports and share with your audience.

Source: Cheerz on Instagram

Set clear rules for the info that you want from your users. Don’t change those rules while gathering the information not to spur negative comments.

Collaborate with your users

User-generated content starks engagement and improves trust. That’s why one of the main things about getting UGC is creating a strong community around the brand. You should be extremely attentive to what your community says. Answer their questions, treat their issues, stay connected during the product launch and show the personality behind the brand. When users know that there is someone on the other side who listens – they will share their insights more openly.

The results of collaboration with your users will be unique content that you may use on various platforms and in multiple forms. Here are a few ways of such collaboration:

  • Collect their questions from your support chats to know what issues they’re addressing and what new features/products they would like to have. The most popular questions are the primary source for your FAQ or Help section on the website.
  • Users may often give you ideas for new articles and videos on your website. Always read the comments they leave to your social media posts: users often share what they would like to read/watch from your brand.
  • Never take without permission. You should always ask your customers before you use their photos and videos on your site or social page. Even if it was a part of the contest, you should warn a user that their photo will appear on a page and ask them to take a look before publishing.
  • Always credit the content. Even after a user permits you to use their photo or video, you shouldn’t post it as your creation. State clearly that a certain user kindly offered the photo and give them the full credit in the caption.

You can also set up alerts to track the mentions of your brand/business/site online. Google Alerts  are easy to set up to receive emails with the mentions of your brand. Thus, you get early access to the influencer info posted about your business and may use it in your content strategy. You can also reach out to the bloggers who mention your brand and offer them collaboration, try to build some links or establish relationships.

Measure and test performance

When you decided to include the user-generated content into your marketing strategy – there’s no way back. Every step should be tested and measured otherwise it has nothing to do with the strategy.

Check out what goals have been reached and what you should improve to achieve more success with the UGC. Thus, if your goal was to get more traffic to your site with the help of an article that reveals the most common issues your users addressed in their comments, you should perfectly optimize that article for search. And you should take care of the proper promotion of that article through your social media and email channels.

  • Choose the right keywords for any type of content. Be it a “How-to” article or a case study, you need the right phrases for other users to find them online.
  • Create the appealing and relevant titles and descriptions that will appear in the search results. They should incentivize people to click them to learn the info they were looking for.
  • Share those articles and videos to social media and build backlinks to them.

Note: If you want to know more about optimizing your page for SEO, here’s a quick video tutorial for you:

You can repurpose those the most successful posts later, add or change the parts, get new content from users, etc. and then promote it again on social and in emails.

On social media, you can also use tools that track the performance of the post. Remember, the likes and shares only don’t count and bring little to no traffic and sales for you. Facebook announced that it would prioritize in the News Feed those posts that spark meaningful discussions.  You can increase engagement by encouraging readers to leave their comments and participate in conversations.

It will pay off

Well, it’s your turn now. Ask your users for collaboration and try to find the ways you can incentivize them to share their content with you. When your customers, users, and readers become your advocates, it pays off in more trust to your business, and as a result – in more sales.

Modern users prefer the content that resonates with them and is about them. That’s why the brands may benefit from the user-generated content and get a neverending source of ideas and fresh, unique content.

Author bio:

Helen is a content marketer at Ahrefs. She explores new things every day to impress her readers with catchy stories. Apart from all that marketing stuff, Helen loves listening to rock music, reading and traveling. A lot! Feel free to follow Helen on Twitter.

A Guide to Creating Content for SEO

By | SEO | One Comment

This guide to SEO will answer three primary questions. The first is what the fundamental definition of SEO content is, what are the types of SEO content and finally what is a content strategy.

The post will follow the same pattern so that readers, regardless of whether a beginner or an expert in SEO can gain an insight into the many facets of creating content for SEO.

What is SEO Content?

It will be helpful if this question is broken down into two components.

The first is about SEO. Search Engine Optimisation or SEO is the process and technique used by SEO experts to optimise a website so that people can quickly find it on the top of results pages of major search engines. This is critical in today’s digital business environment where people search the web for sellers of products and services before arriving at a purchase decision.

The second is content which is referred to in generic terms for any information that is placed on the web. Hence putting these two together, SEO content is any information that lives on the Internet to attract search engine traffic.

Here is a quick refresher of what you have to do to SEO your web content.

  • Keyword Optimisation – It is knowing where and how to use keywords so that your content is highly visible on the Internet and gets maximum searches.

 

  • Keyword Research – If increased traffic has to be generated to your site through Search Engine Optimisation, it is necessary that you do keyword research before you start writing content. This will enable you to focus on those keywords that already have a certain amount of existing search volume. In other words, you will know about topics that people are looking for and write accordingly.

 

  • Content Classification – The content on your site should be classified and organised logically. It helps visitors to your site navigate through different pages easily and helps them to find all related content quickly.

 

  • Content Promotion – All new content that is created should be optimally promoted through specialised techniques such as internal and external link-building and sharing it on various social media platforms.

A word of caution here – apart from aiming for increased rankings and search engine traffic you should also provide value to your visitors. Sites that rank and get clicks yet has nothing to offer visitors in value have low conversions and high bounce rates.

Types of SEO Content

The following are some of the types of SEO content.

  • Blog posts – Having blog posts are an excellent way to build authority for your website as these are more likely to attract links than others like product pages. Further, blog posts are engaging and lively, and it is easy to create a regular stream of SEO content. This is why creating blog posts is the preferred option for an SEO agency when structuring an optimised SEO strategy for clients.

 

  • Articles – News articles, interviews and feature pieces in newspaper and magazine style on websites attract a lot of attention.
  • Product pages – While these pages are critical components for any website with products and services to offer, it is more so for a retail e-commerce site, not only from the point of SEO content but also as a PPC landing page.
  • Guides – Guides are elaborate content on websites that goes into detail on how to do something. Either the full content can be given, or an excerpt is first posted with visitors required to register themselves to read the complete guide. This is a perfect method to generate leads but might see a fall in SEO traffic if you put up a registration barrier.
  • Videos – You will generally find more text than videos on websites and hence it is easier to rank higher for a video than an article for any given specific keyword. Videos are a great way to run demos or explain the functioning of a product. However, it is advisable to include a text transcript of the video to optimise videos.
  • Directories – A directory is a catalogue of links to sites or resources that deal with a particular topic. For example, a blog on ethnic jewellery might create a directory on places to buy jewellery, from independent stores to major departmental stores.

Apart from these options of SEO content, you can also try out infographics, slideshow and glossaries to improve SEO through content. The possibilities are almost endless.

Creating an SEO content strategy

It is not enough to create content and then hope that with the embedded keywords, it achieves high rankings. Agencies offering top-of-the-line SEO services use advanced tools and technologies to ensure that the website is optimised to provide the desired results.

Here are some steps that help to refine an SEO strategy.

  • Determine your goals – First, define the goals of your website or business as your content will be based on this factor. If you want to increase product sales, have attractive and informative product pages that are optimised for both search and conversions. The secondary objective should be blog content that illustrates how to use those products. If your goal is to attract new readers, the content should be long articles or videos that are informative and entertaining.
  • Determine your target audience – Conduct surveys or use analytics software to define your target which will be representative of the typical visitor to your site, whether a new client or an existing one. Then think what these people are looking for and structure your content on those lines. If you have a B2B website that targets top-level executives, the content should be a highly detailed research paper. If on the other hand, you are targeting teens and adolescents, content with less text and more images and videos will be in order.

 

  • Build an editorial calendar – An editorial calendar is a schedule that shows when you will publish new content and the type it will be. It is essential to release new content regularly. You can use Google calendar to set up notifications for authors. Give yourself plenty of leeway and time if you have complicated content on your hands that might need a few editing rounds.
  • Analyse your SEO content – You should periodically assess your content to know if the SEO strategies devised by you are giving the expected results. Leading agencies such as One Stop Media use advanced techniques and analytics tools to analyse and re-assess content strategies periodically to make course corrections if required.

This then, in a nutshell, is how to create SEO content. The post has been kept simple and devoid of technicalities so that it can cater to experts as well as beginners.

Author Bio

William is a Director in One Stop Media, a reputed and fast-growing digital marketing agency based in Melbourne, Australia. The company has grown phenomenally over the last 5 years and has some of the top names in Australian business in their client portfolio. Currently, Nate  and the company are offering clients a new experience based on Blockchain and Chatbots technologies.