SEO (Search Engine Optimization) is a vast subject and is forever changing! What do you think when the word SEO pops in? Where do you find yourself concentrating all your attention and energy while attempting to enhance your websites SEO ranking? The majority of people would place their bets on keywords alone. Though that’s important, it’s not the only thing that you can do.
Have you been working endlessly on your keyword optimization without getting the desired outcome? If yes, check other factors that affect SEO ranking. Search engine algorithms rate your keyword’s significance on web pages and Metadata in link to your search terms. It also analyses data which include the time your viewers have spent browsing your website, broken links, bounce rates, outbound and inbound links, pages viewed and many more.
Do you want your users to stay on your website for a longer time? Do you want them to browse through and get engaged with your content and enhance your website’s ranking? If yes, then you have to improve the website usability and overall user experience. For any professional assistance, you can reach out to an expert SEO company and seek guidance.
Understanding website usability
Simply put, website usability comprises of several aspects of website design, the majority of which helps to increase conversion. Factors that can impact your website ranking are as follows:
Can a user find answers to his/her queries when they browse through your site? Can they order their choicest products and get the best discounts? And if the answer to both the questions is yes, how fast can the task be accomplished? When users don’t find what they’re searching for on your website, they will quickly move away from your site. If your bounce rates are high, your SEO ranking will be at stake.
- Averting errors
Selected mistakes on your website will impact both SEO ranking and user experience. For instance, the typical 404 Page Not Found error is a link that displays one thing and says something else. It’s also an invalid, broken link at times, which you must avoid.
Design your website in a user-friendly way, so that they can navigate fast. Check your CTA (Calls to Action) on a regular basis. It should consistent, relevant for users to know the way to interact. If your online users are spending excess time, they have less to time to read through your content and check out the products. Also, they might not locate what they require. Such a negative experience can cost on your SEO ranking as well.
Will users be able to locate you online next time if they want to? If yes, that’s a good sign. Repeat traffic is beneficial in boosting your Google ranks. Online users can locate your website and shift away from it for multiple reasons. Ensure that the keyword linked to a specific search is amply memorable for users to find back your site.
Tactics to Increase SEO Rankings
If you want your SEO rankings to grow, you can follow the simple and useful tips listed below:
- Use relevant, valuable and high-quality content
The time users spend on your website is called “Dwell Time.” It impacts your SEO ranking. If your website has informative, original content users will linger more on your site to browse through the information. It increases your Dwell Time. Going by this fact, your web content word count should be between 2,000 and 2,500 words. It is the perfect word count for online content to fetch favorable SEO ranking.
- Optimizing image
There’s more to website images than sizing and file formatting. Your pictures must work in your favor regarding SEO ranking. Manage your content relevancy in search engines using the correct keywords for an image file, caption, title, description and alt tag.
- Manage the page load speed
The page loading speed is essential for search engines like Bing and Google. It’s necessary for every website to loan within three seconds. When a site takes a long time, it can negatively affect the dwell time, maximize the bounce rates and bring down the pages viewed in totality. All these aspects will affect your SEO ranking in entirety.
Do you want to maximize your page load speed? You can opt-in for caching plug-ins to ensure that the code gets streamlined and is clean and that there is optimized image size that reduces the number of redirects. SEO experts suggest that excellent quality images can maximize conversion rates. When you optimize your picture correctly, you can leverage the images to create empathy, maximize trust and goodwill and also enhance the overall user experience. It doesn’t affect the load time and is beneficial for your SEO ranking.
- Header tags
No one loves to head to a text wall. Smart content formatting enhances website user experience to a considerable extent. Readers get encouraged to spend more time to read a content piece, refer it to their friends, share it in their social profiles and come back to it time and again. It will improve your search engine relevancy. Smart header tags usage will divide your content into sections that are simpler to read and use.
Using header tags in WordPress is easy. It enhances user experience and your website’s SEO ranking. Search engines rate the keywords contained in header tags. When you have useful terms in these tags, your SEO ranking automatically increases.
- Managing outbound links
Do you want to make your online content relevant and useful? For this, you can link to the authority sites for in-depth data that your users can utilize. When you link out to authority sites, it will maximize content relevancy and also the time that users spend on the website. It gives Google the signal that your website is trustworthy, which in turn maximizes the SEO ranking.
The online world is all about competition and expansion. Every brand and start-up company want to make it big today. And for this procuring high SEO ranking is essential. There are several ways in which both established and start-up companies can attempt the same. However, the above-discussed strategies are smart steps that will boost your SEO rankings, if executed correctly.