Businesses all over the world look forward to nail the Internet power for better branding and sales, be it app development companies India agencies or any other business. But to generate ROI from your website, you need to draw good enough traffic to it. And, getting backlinks, specially of your competitors on your website is very important in this context.
We are going to illustrate some of the best ways to do so.
Determine Which Competitors Get Organic Search Results
The best traffic you get is organic traffic. The people who find their way to your website is because they are looking for it, or looking for something similar to it. It is easy to assume that your competitors for search engine domination are the same competitors that you have in the physical world. That isn’t always true.
When it comes to SEO it always benefits you to do your research instead of assuming.
To find your competitors you can either Google each keyword that you want to rank for or use a tool like Rank Tracker to find your competitors. Using a tool such as Rank Tracker is typically easier because it allows you to keep track of the status of your keyword domination over time without having to perform regular Google searches.
Determine Your Competitors’ Backlinks
You want to know what websites your competitors are getting their backlinks from. This can be essential to knowing what you should do yourself to increase your presence. Some of the websites that your competitors have, could be yours.
In order to find out what backlinks your competitors get, you will have to use a tool. These tools are call Backlink Analyzers. PowerSuite Toolkit and SEMrush are just two examples of these tools. PowerSuite Toolkit is free while SEMrush requires a subscription.
Look For Websites That Are Likely To Be Link Builders
Only quality websites should be your preference for building relevant backlinks. And, one of the best ways to get that done is to find a tool that can automatically do that for you. SEO SpyGlass instantiates as one of the paradigm for such a tool. Input information on your website and your competitors’, it will do the magic for you. Tools like this make the process easier.
However, you can take the information you gathered from the last section and review each website. Do the websites match the content on your website? What similarities do you share? Could you pitch to that website? A website with 2 or more competitors’ backlinks is a good match.
Contact Websites To Pitch Backlinks
Now, you need to reach out to the websites that you want to get backlinks on. The traditional way to perform this is to visit each potential place to get your link posted and find their contact information. Then write a pitch and send it to them.
A professional email that conveys your message is great.
Just like with the other steps that we have mentioned in this article, there are tools that you can use to help contact websites. LinkAssistant is a popular example of a tool for contacting websites. You put in your list of domains and it will find their email addresses.
When outlined, most people find that these steps are quite easy to follow along. It takes a try or two, but after that you will get the hang of performing backlink research. Software development companies do this all the time to help their websites grow. Any website that wants to build up their backlinks does.
About the Author :
Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 8 years IT experience. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.