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Why is DuckDuckGo not grabbing SEO attention?

By June 20, 2020 One Comment

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As Google is considered the best search engine for users and businesses, DuckDuckGo is considered as the safest platform for users in term of privacy. If you consider DuckDuckGo reputation in the SEO section, you won’t even find a single reason to target this search engine. There are a number of reasons which are making DuckDuckGo better from others but why it is lagging in term of optimization?

Well, it is offering the organic search to users and does not manipulate results at any cost. Even, the algorithm works better from Google that’s why targeting this search engine is not an easy thing. The popularity is increasing, but there are very few numbers of users which are kept on using it. The interface is not easy, and many other issues are making it a bad choice.

In this post, you will learn about a range of factors that can make you learn why Google is better and why should you target this particular engine. Let’s start with few facts about both the search engine and then focus on others.

Few Facts about Search Engines

  1. Google is the most popular and highly used search engine preferred by more than a billion, and it is way higher than DDG (DuckDuckGo) that’s why you can say that it is highly reliable and better to prefer from others.
  2. DuckDuckGo has huge popularity in the last couple of months due to the better advertisement on Quora and many other platforms. It can increase the exposure, but still, it is not that much used by the users.
  3. People shift to DuckDuckGo for better safety but after a couple of days they shift back to Google, and the primary reason is hard to use interface. Even, it is not capable of providing proper results that’s why you can’t completely rely on it.
  4. The worst thing about Google is its Filter Bubble where Google creates the data profile of every user from the past searches. They will be showing some relevant results on the basis of previous searches that’s why you can prefer it without a single issue, but it can be an issue to privacy.
  5. The best thing DDG is showing organic results. When you start to use this particular search engine, it will keep every detail hidden and do not let any website keep higher data related to you. These things are making DDG better, and it was the reason that DDG obtained all the revenue by this tactic till 2014.

SEO isn’t about DuckDuckGo

There is a clear fact that SEO is not targeting DDG and there are various reasons behind it. SEO is not capable of making your website rank because there are totally new tactics and if you prefer them then you will be losing traffic from Google. Trying to target both the search engines can’t help at any condition that’s why no one is moving to DuckDuckGo from the past many years.

But DuckDuckGo isn’t that bad at all.

The 2016 analysis shows that DuckDuckGo is comparatively getting a better amount of traffic than MSN, but the percentage is very low. Even, Yahoo is going well, and you can’t compare both the search engine in term of traffic. Even if you are targeting DDG, then you have to spend a good amount of money, and you won’t be getting that much traffic that’s why you should avoid it and try to prefer other sources.

Should you prefer it?

For local businesses, you can easily find that SEO is effective and it can let you gain better traffic, but you should check out the stats for search engine use in your country. There are many platforms which can help in it and you can rely on them without a single issue. No doubt in the fact that getting a higher amount of traffic is easier by this method that’s why you can rely on them with ease.

You are able to gain traffic, you can increase the visibility, and it will help to boost the sales. That’s why it is a better choice, and you can rely on it without a single issue. Keep in its mind that you should opt for the best platform because it is all about your business growth. Choosing the wrong search engine can be a big issue for your business growth, and it is like wasting a big amount of money for your business.

Make sure that you consider the best platform otherwise you will be wasting the big amount, and it can help for sure.

Unique Search Tools

Well, there are many unique research tools of DuckDuckGo, and it will explore the organic search that’s why it is easy to find that DDG is better for new businesses and they should give it a try to go well in the direction of future. If you don’t want to end up getting into an issue in the future, then you should start to use it now, and everything will be done after that.

No one likes to use DuckDuckGo for a long time, but if you look at searches and stats, then you can find this tool great for sure. DDG is reliable, but it is not the perfect choice that’s why you can’t consider it over others. If you want to focus on it, then you will be doing experiments. But, make sure that you do not forget Google because the potential is way higher with the other search engines and they are better to prefer for sure.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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