Why is DuckDuckGo not grabbing SEO attention?

Author

Kevin Urrutia

Categories

Digital Marketing, Marketing, SEO

Posted

January 27, 2023

As Google is considered the best search engine for users and businesses, DuckDuckGo is considered the safest platform for users in terms of privacy. If you think DuckDuckGo’s reputation is in the SEO section, you won’t find a single reason to target this search engine. Several reasons make DuckDuckGo better than others, but why is it lagging in terms of optimization?

Well, it offers organic search to users and does not manipulate results at any cost. Even though the algorithm works better than Google, targeting this search engine is not easy. Its popularity is increasing, but there are very few numbers of users who are kept on using it. The interface is not easy, and many other issues make it a wrong choice.

In this post, you will learn about various factors that can make you understand why Google is better and why you should target this particular engine. Let’s start with a few facts about both the search engine and then focus on others.

Few Facts about Search Engines

  1. Google is the most popular and highly used search engine, preferred by more than a billion, and it is way higher than DDG (DuckDuckGo). That’s why you can say that it is highly reliable and better to prefer others.
  2. DuckDuckGo has gained massive popularity in the last couple of months due to better advertisement on Quora and many other platforms. It can increase exposure, but still, it is not that much used by the users.
  3. People shift to DuckDuckGo for better safety, but after a couple of days, they return to Google, the primary reason being the hard-to-use interface. Even though it cannot provide accurate results, you can’t entirely rely on it.
  4. The worst thing about Google is its Filter Bubble, where Google creates the data profile of every user from past searches. They will be showing some relevant results based on previous searches. That’s why you can prefer it without a single issue, but it can be a privacy issue.
  5. The best thing DDG is showing organic results. When you use this particular search engine, it will keep every detail hidden and not let any website keep higher data related to you. These things are making DDG better, and it was the reason that DDG obtained all the revenue by this tactic till 2014.

SEO isn’t about DuckDuckGo

There is a clear fact that SEO is not targeting DDG, and there are various reasons behind it. SEO cannot make your website rank because there are new tactics, and if you prefer them, you will lose traffic from Google. Trying to target both search engines can’t help under any condition. That’s why no one has been moving to DuckDuckGo for many years.

But DuckDuckGo isn’t that bad at all.

The 2016 analysis shows that DuckDuckGo is comparatively getting a better amount of traffic than MSN, but the percentage is meager. Even Yahoo is going well, and you can’t compare the search engine in terms of traffic. Even if you are targeting DDG, you have to spend a good amount of money, and you won’t get that much traffic. That’s why you should avoid it and try to prefer other sources.

Should you prefer it?

For local businesses, you can easily find that SEO is effective and can let you gain better traffic, but you should check out the stats for search engine use in your country. Many platforms can help with it, and you can rely on them without a single issue. No doubt in the fact that getting a higher amount of traffic is more accessible by this method; that’s why you can rely on them with ease.

You can gain traffic, you can increase visibility, and it will help to boost sales. That’s why it is a better choice; you can rely on it without a single issue. Remember that you should opt for the best platform because it is about your business growth. Choosing the wrong search engine can be a big issue for your business growth, and it is like wasting a significant amount of money for your business.

Make sure you consider the best platform; otherwise, you will be wasting a significant amount, which can help.

Unique Search Tools

There are many unique research tools of DuckDuckGo, and it will explore the organic search. That’s why it is easy to find that DDG is better for new businesses, and they should try it to go well in the direction of the future. If you don’t want to end up getting into an issue in the future, you should start using it now, and everything will be done after that.

No one has liked to use DuckDuckGo for a long time, but if you look at searches and stats, you can find this tool great. DDG is reliable, but it is not the perfect choice. That’s why you can’t consider it over others. If you want to focus on it, you will be doing experiments. But, make sure you do not forget Google because the potential is way higher than other search engines, and they are better to prefer.

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