Don’t you hate it when you spend some money on Facebook Ads and end up just losing it? A lot of advertisers nowadays do the trial and error method. They keep testing a lot of interests, demographics, images and new copies hoping to hit it finally.
However, no matter how many times they tweak their ads, again and again, they can’t seem to create an ad that’s profitable. Sounds familiar? It looks like you keep throwing money on Facebook and never really gaining anything which sucks.
Wouldn’t it be nice if, in just a few tweaks, you can create a successful Facebook ad today?
What if I told you, “You can?”
In this article, we have here tips on how you can change the way you approach Facebook ads. This is great if you are a beginner and if you’re tired of losing money.
Ready? Let’s get started.
Make An Irresistible Offer
Just like talking to influencers and having a blogger outreach quality process, making a firm offer that will make or break your campaign. A weak offer with a strong copy won’t do anything, but a strong offer with a weak copy is something that will make you succeed.
If you have an offer that’s too good to pass, you have yourself an ad that will pay off. But how will you create a strong offer?
What you can do is an appeal to the emotion of your target audience. If your business works with companies with a cause, use that. You’ve always seen those ads wherein if you buy one bracelet, you donate a dollar to people who clean up the ocean, right? Or that one where for every one purchase of a shirt, you help feed five kids or something like that.
Sure a 50% OFF deal would be great, but it doesn’t compare to the fact that you get to help feed kids when you buy a shirt. The offer is very much enticing that your audience won’t even think about buying a shirt. That is only a bonus for them. What their primary goal for purchasing would be to help kids eat.
It sells even without selling. However, before you start a charity so you can sell on Facebook, you should understand that that’s not what we’re saying. What we want you to do is find a way to sweeten your offer. Make it too sweet that people feel like you’re not even selling them something.
Always remember that people love buying stuff, but they don’t like being sold. So what can you do? Make them feel that what you are selling them is their idea, and not yours. Simple? That’s the basic idea on how to create a Facebook ad that sells and converts!
Create something more than the usual “free shipping when you order more than $100”. Try to think something that’s outside the box.
Facebook ads don’t have to be too hard. You can make it simple enough to convert. There’s no need to experiment with a lot of demographics and interests. What you need is an offer that entices your target audience to buy – something that they can’t resist.