95% of Instagram users are also on Facebook. The more places and channels a consumer interacts with your brand, the more likely they are to purchase your products. To grasp the full potential of Facebook’s advertising platform, Instagram advertising can be used complement your reach.
Instagram is Home to Brand Influencers
Audiences on Instagram tend to have a brand engagement rate that is far higher than users of other social media sites.
Instagram is far more than just people taking selfies and putting up fashion industry related news. In fact, it allows you to advertise in a way that generates direct responses. Best of all, it gives you the power to tell your brand’s story while tying it with you conversion goals.
Instagram is used by more than 500 million people. Running advertising campaigns on Instagram is one of the best ways to get traffic to your website, as well as getting people to watch your videos, install your apps, and gain massive exposure for your business.
Voy Media can help you get the most out of Instagram advertising. There are quite a few ads you can run on the site:
Types of Ads
- Image Ads
Instagram image ads allow you to use images to tell a story. They inspire people to learn more about your brand or to take some action. Image advertising is an excellent way to market your product or service on the site.
- Video Ads
Video ads let you harness the power of sound, sight, and motion. Not only that, but you can use the landscape format and share videos that are up to 30 seconds long, allowing you to convey your message to the masses effectively.
- Carousel Ads
Carousel ads bring a certain depth to image ads. It allows people to swipe to see other images. A call to action button can also be added to this type of ad.
Instagram advertising is a great way to advertise and to reach people of all ages. If you want to drive traffic to your site, then you need to take advantage of Instagram advertising, and you need a good agency, such as Voy Media.
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