Case Study

Trinity Hills Co

Our Father's Day landing page for a men's grooming brand increased Conversion Rate by 117%, AOV (Average Order Value) by 32% and much more!

117%

Conversion Rate Increase

28%

Return on Ad Spend (ROAS) Increase

32%

Average Order Value (AOV) Increase

We knew this was a highly giftable product for Father’s Day, so we wanted to make a big impact. We made dedicated landing pages to promote a high-AOV (Average Order Value) bundle as a gift for dads and discounted the bundle to make.

Our Landing Page Layout

  • Header relevant to the consumer (Get Dad a Gift He’ll Love), plus the discount offer on the bundle and a scarcity appeal.
  • Hero Image featuring the product clearly.
  • Benefits/Features with a CTA (Click To Action) button.
  • Social Proof (UGC images).
  • More features/benefits, showing social proof and credibility more mobile-first layout, simple design, less-is-more approach.

Ads That Did Not Go To This Landing Page

  • Conversion Rate: 6%
  • ROAS (Return On Ad Spend): 1.65
  • Spend: $5.5k
  • AOV (Average Order Value): $49

Ads That Used This Landing Page

  • Conversion Rate: 13% (117% improvement)
  • ROAS (Return On Ad Spend): 2.12 (28% improvement)
  • Spend: $16.5k (200% improvement)
  • AOV (Average Order Value): $65 (32% improvement)

Clickthrough Rates were the same. The main differences happened after clicking the ads – on the landing page and website.

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