#1 YouTube Marketing Agency

Searching for treasure in an ocean of data

 

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VOY MEDIA IS THE #1 YOUTUBE ADVERTISING AGENCY

We take care of EVERYTHING you need to successfully advertise on YouTube.

WHY VOY MEDIA?

Full-Service YouTube Ads

Google & Audience Network Retargeting

Dedicated Account Strategist

Video and Copywriting team

Custom Audiences, Custom Intent Audiences, In-market Audiences, Affinity Audiences

1 on 1 Strategy Consultations

Real-Time Analytics

Get in Touch

WHY VOY MEDIA?

Full-Service YouTube Ads
YouTube & Audience Network Retargeting
Dedicated Ad Account Strategist
Ad Video Design & Creatives
Custom Photoshoots and Video Shoots

Get in Touch

Video and Copywriting Team
Custom Audiences, Custom Intent Audiences, In-Market Audiences and Affinity Audiences
1 on 1 Strategy Consultations
Influencer Marketing & Outreach
Real-Time Analytics

CLIENT SUCCESS STORIES

WHAT MAKES VOY MEDIA DIFFERENT ?

We don’t just run your ads. 

Yes, we surf through the oceans of data to find your treasure. We comb through every detail to optimize your advertising dollars.

Some agencies write ad copy. 

We take your customers on a journey to discover your product, love your product and then rave about your product. 

BUT, most importantly.

We sail to places other agencies have never been before. We implement creative strategies unknown to other advertisers – to get you the best returns.

ARE YOU A GOOD FIT FOR VOY MEDIA ?
ARE WE A GOOD FIT FOR YOU ?
Let's Find Out

THE X FACTOR

Custom Audiences

Dynamic Ads

Creative A/B Testing

Optimization and Scaling AI Software (built in-house)

Designing Your YouTube Conversion Funnel

OUR TECHNOLOGY PARTNERS

We Fuel Growth For Some Of The Top Direct To Consumer Brands

“In the shark-infested waters of Manhattan, we
dive right in.”

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THE FOUNDERS

THE FOUNDERS

Kevin Urrutia 

Kevin drives Voy Media with a forward looking vision that aligns clients’ business goals with frequent changes in the marketing industry. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one.

 

Wilson Lin

Formerly working at tech firms Google and Salesforce, Wilson brings cross-industry expertise to digital advertising. With almost a decade in the digital and user experience space, Wilson understands the inner psychology on how and why a user clicks that buy button.

WHY VOY MEDIA?

Full-Service YouTube Ads
Google & Audience Network Retargeting
Dedicated Account Strategist
Ad Video Design & Creatives
Custom Photoshoots & Videos

Get in Touch

Video and Copywriting Team
Custom Audiences, Custom Intent Audiences, In-Market Audiences and Affinity Audiences
1 on 1 Strategy Consultations
Influencer Marketing & Outreach
Real-Time Analytics

WHY VOY MEDIA?

Full-Service Facebook & Instagram Ads

Facebook & Audience Network Retargeting

Dedicated Account Strategist

Designs (Images) and Copywriting team – No Additional Cost

Custom Audiences and Dynamic Product Ads

1 on 1 Strategy Consultations

Real-Time Analytics

Get in Touch

Benefits you can expect

ROI focused decisions

ROI is the fuel that keep your business engine running. With our mutually incentivized pricing, the better you do, the better we do. Let’s grow your business together. 

Unlock your budget’s potential

Every dollar you spend should be considered an investment and spent wisely. We make sure your budget is used to it’s full potential so that we can scale our campaigns and drive you more traffic through careful optimization. 

Click Through Rate optimization

We know what hooks the customer and drives interest and curiosity. We know how to get clicks to your website. Our team consists of designers from the world’s top tech companies such as Google and Salesforce working on your ad images and videos. Your ads will stand out and grab your customer’s attention.

Pinpoint Audience Targeting

Get your ads in front of the right people. People who will not just click your ads, but one’s that will convert into lifelong customers. Through advanced targeting strategies, we nail down your ideal customer avatar and get you sales at the lowest cost. 

READY TO EXPLORE A NEW

DIRECTION FOR YOUR BUSINESS?

Work With Us

Benefits you can expect

ROI focused decisions

ROI is the fuel that keep your business engine running. With our mutually incentivized pricing, the better you do, the better we do. Let’s grow your business together. 

Unlock your budget’s potential

Every dollar you spend should be considered an investment and spent wisely. We make sure your budget is used to it’s full potential so that we can scale our campaigns and drive you more traffic through careful optimization. 

Click Through Rate optimization

We know what hooks the customer and drives interest and curiosity. We know how to get clicks to your website. Our team consists of designers from the world’s top tech companies such as Google and Salesforce working on your ad images and videos. Your ads will stand out and grab your customer’s attention.

Pinpoint Audience Targeting

Get your ads in front of the right people. People who will not just click your ads, but one’s that will convert into lifelong customers. Through advanced targeting strategies, we nail down your ideal customer avatar and get you sales at the lowest cost. 

READY TO EXPLORE A NEW

DIRECTION FOR YOUR BUSINESS?

Work With Us
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DIRECTION FOR YOUR BUSINESS?

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YouTube Advertising Agency

Most businesses wouldn’t be able to exist except on a very local level if they didn’t advertise in some way. Traditional advertising in the form of print, radio, and television ads are still widely used, but businesses that limit themselves to these venues are missing out on a huge part of the audience. Many modern consumers never even pick up a copy of their local newspapers or listen to a regional radio station, and increasing numbers of television watchers are opting for services such as Amazon Prime and Netflix where commercials aren’t a part of the picture.

Advertisers have always known that one of the essential components of success is to take their message to where the customers are. You can — and should — place your videos on your website and social media pages, but doing so likely won’t generate optimal visibility. However, almost everyone uses YouTube these days, which is why it makes good business sense to utilize advertising options available through that platform. YouTube is also optimized for mobile devices such as tablets and phones, which tend to be the device of choice for those in the 18-through-34 age group. Here’s what you need to know:

What Are YouTube Video Ads?

Just like their name implies, YouTube video ads are video advertisements that appear on YouTube. For instance, if a YouTube user decides to spend some leisurely moments enjoying cat videos, a video ad will come on before the main features. With more than 1.5 people using YouTube, these ads have the potential to reach the largest and most diverse audience in advertising history, making it a very exciting time for businesses to grow their presence on the global marketplace. YouTube also attracts the most elusive consumer group — members of the Millennial Generation.

YouTube ads also show up on the extremely expansive Google Display Network, which increases your advertising reach even further. Another major advantage is that Google tracks consumer purchasing preferences and habits, which makes it very easy to aim your marketing efforts at a specific target audience. For instance, if your company carries a certain type of outdoor equipment, the likelihood of it being marketed to those who don’t participate much in outdoor activities is very small. Algorithms based on users’ search and browsing histories determine their interest level in products and services represented by various advertisements and target them accordingly. This not only makes helps increase conversion rates, it provides a more pleasant overall user experience.

What Makes a Good YouTube Video Ad?

Just like with traditional commercials, the most essential element in YouTube video ads is establishing a connection with the viewer within a very short period of time. Video ads that fail to create immediate engagement may actually work against you because viewers have only a few seconds before they’re allowed to choose an option to skip the ad and go straight to the content they want to see. If they aren’t brought on board within that first second or two, you’ve lost them.

So what makes people stick around instead of clicking on through when video ads shortly after they appear on the screen? That depends highly on the viewer, but the vast majority of them will choose the skip option as a reaction to unpleasant sights or sounds such as poor quality audio content. a well-produced video is more likely to be watched. Other elements that maximize the chances of viewers sticking around to see your YouTube video include getting the viewer immediately involved through some form of interactive engagement and capturing the viewer’s attention.

Examples of interactive YouTube ads include clickable hotspots within the videos, 360-degree immersion experiences, and a technique known as branching, where viewers have the capability to customize their own experience with your video. Another interactive option is to use pop-up eCommerce cards that provide the user with the ability to purchase products from the ad.

Interactive features provide immediate engagement that increases the chances of conversion. The very best of them infuse a sense of fun and adventure into the experience by using storytelling techniques designed to trigger positive feelings or to somehow tug on the emotions in a way that will compel the viewer to take some sort of action.

Types of YouTube Ads

Although skippable ads are used more often than any other type of YouTube ads, advertisers have the option to use non-skippable ads, bumper ads, display ads, and overlay ads. Non-skippable ads can be either long or short, with short ones running from between several seconds to more than 30 seconds. With these ads, there is no option for the viewer to skip them, although they can mute the audio.

Display Ads appear to the right of the YouTube video box and are optimized for desktop devices. Overlay ads are the semi-transparent ads that show up on the bottom of the video and take up about 20 percent of the space.  Like display ads, they’re optimized for desktop devices and therefore don’t make the best choice if you’re aiming at a younger demographic.

Bumper ads make excellent choices for those who don’t want to go the skippable route but don’t want to pay the higher price tag of non-skippable ads. These ads are extremely short and

How Much Do YouTube Video Ads Cost?

One of the unique aspects of YouTube video ads is that you only pay for advertising when someone actually watches the ad rather than clicking on the option to skip the ad. The vast majority of video ads cost somewhere between 10 and 30 cents per view, and the actual price depends on several variables. For instance, the quality of the video will affect the price as well as your overall advertising goals and the target audience. However, it’s important to keep in mind that these figures are only an average.

Businesses can determine a daily budget for their ads and to set a maximum amount of views so that you don’t overextend your budget — the ads stop running when their predetermined threshold has been met. You can always increase that threshold on the ads that perform better than expected.

What Do YouTube Advertising Agencies Charge?

Many businesses struggle with finding the time to create their own video ads and to manage their own ad strategy once the ads are live. There is also the added risk of the ads themselves not being of the best possible quality if they’re created in-house unless you have an experienced and skilled marketing team. Many companies opt to outsource their YouTube advertising campaigns to specialty agencies.

Specialty agencies may require more of an initial financial outlay than going the do-it-yourself route, but they also provide a much higher return on investment. At this point, YouTube advertising agency price structures are still fairly variable per differing agencies since this particular niche industry is still in its early stages.

How to Advertise on YouTube

One of the first things those deciding to advertise on YouTube should keep in mind is that traditional television-style ads don’t really work for this medium because viewers are using smaller screens and tend to multi-task more than their television viewing counterparts. Another issue is that YouTube is becoming so saturated with ads that companies are finding it more and more difficult for their ads to stand out. Following are five ways that you can help make that happen:

1. One common denominator among successful YouTube ads is the element of surprise. Go for something unpredictable so that your ad isn’t just another in a long line of similar ads for the same product type. It’s okay to even be a little bit weird in your YouTube ads. The goal is to create something memorable in a good way.

2. Emotional appeal is another building block to creating memorable ads. People tend to remember things better when an emotional reaction is involved. Choose an emotion that you want to invoke in your ad and begin building a narrative around which to base your campaign.

3. Effective ads also solve a problem, so it’s important to build your ad around the problem that your product or service can solve for the viewer. This serves to inspire the viewer to take action, hopefully to click on your site for more information and end up purchasing your product or service.

4. Infusing nostalgia into the overall picture is an excellent way to bring the element of surprise and emotional appeal to the table at the same time. Nostalgia is surprising because it’s still relatively unexpected in the advertising landscape of the 21st century, and almost everyone responds to nostalgia with emotions of some type.

5. Don’t be afraid to create a video ad that’s quirky — viewers remember quirky video ads far better than they remember their generic counterparts, especially if the quirky elements are tied in with humor.

The right video ad agency can help you with all of these campaign-building elements as well as ensure that your ad is professional, polished, and ready in all ways to go to work promoting your business. Please feel free to contact us at your earliest convenience for more information about taking the next step toward creating an effective ad campaign designed to reach 21st century consumers.

YouTube Marketing FAQ

I know my YouTube business needs help, but I’m not sure how to execute it. Does your team provide education for YouTube PPC?

Voy Media is at your service! Our team of YouTube Experts is not only great at providing advanced strategy and high-quality execution, but we also provide any training and research your organization is interested in regarding our processes. Our team is here to build win-win partnerships.

I already have a successful E-Commerce Business, do I need to advertise on YouTube?

With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

What are the different ways to advertise on YouTube?

Display ads: These are ads that appear to the right of the feature video. Display ads appear above the video suggestions list.

Overlay ads: These are semi-transparent ads that overlay a video. They appear on the lower 20 percent portion of your video. Overlay ads give you the option to “X” them out when they pop up.

Skippable ads: Skippable ads appear before, during, and after video content. These ads take up the entirety of the video box but have a countdown timer that generates a button you can click to skip the ad. The button typically appears after the ad plays for 5 seconds.

non-skippable ads: Viewers must watch these video ads before the content can be viewed. These videos are short and typically only last a few seconds.

Long, non-skippable ads: These ads cannot be skipped and must be entirely played. They can last 30 seconds or longer.

Bumper ads: These ads last up to six seconds in duration. They must be watched before someone can view the video content. These video ads get straight to the point and get the message across quickly.

Sponsored cards: These cards display information that may be relevant to your videos. You can run ads to feature products that are about to appear in your video content. It gives your audience a teaser card of the product for a few seconds, which can get them to engage longer.

How much does it cost to advertise on YouTube?

On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.

My business is doing well. Do I need to advertise on YouTube even now?

Advertising on YouTube offers several advantages, which these statistics demonstrate:

YouTube reaches almost one-third of the Internet

Mobile ads on YouTube are 84% more likely than TV ads to hold a user’s attention

90% of American Internet users (between the ages of 18-44) use YouTube

68% of YouTube users watch videos to help them make purchase decisions