Elements of a Great Company Culture

Author

Kevin Urrutia

Category

Marketing

Posted

September 27, 2022

How important is company culture? Does it really matter in the grand scheme of things? It’s an interesting question, and there are quite a few different perspectives on it. Some believe that having a positive company culture is just another marketing buzzword being used to sell something that doesn’t really exist – no one really knows what company culture actually means, so it can be used by any business or organization to seem like they have it when they don’t.

What is Company Culture?

Company culture is an important aspect to running any business. Many companies know they should focus on fostering a positive company culture, but they don’t know how to do it. So we’ve pulled together four elements that make up great company culture: communication, employee engagement, mission alignment and management style. This makes it easy for even small businesses with little experience in HR to build a strong company culture. And there’s no one-size-fits-all solution; every business is different and unique, so you need to find what works best for your team. We hope you can use these tips as inspiration in creating your own great workplace!

Building a great culture in your office

You need to create an open environment where everyone can express themselves. Your office should be comfortable and fun. Employees should enjoy being there and feel like they are part of something great. The building blocks are employee engagement, collaboration, transparency, trust, communication and inclusion. A great culture will help your company attract top talent that not only excel at their job but also love doing it! A positive culture will grow naturally as you grow your business; here’s how

What are the 4 elements that make great company culture?

By definition, culture is everything you do in your business that isn’t related to selling your products and services—or making money. While culture has come to represent things like benefits and perks (free lunches, anyone?), it really goes deeper than that. When you break down company culture into its four main elements, it can help you determine where to start when creating an authentic and strong foundation for your team. What are those four elements? The answer might surprise you!

How can you get your staff onboard with this new idea?

You can create an environment that’s conducive to your company’s values by emphasizing its cultural traits. If you have core values (such as teamwork, unpredictability, or being open-minded), make sure employees know what those are and reward them for exhibiting those traits. For example, if teamwork is key to your business, celebrate instances when you notice staff members helping each other out instead of focusing on what they did wrong. And remember: Creating a welcoming workplace takes effort on both sides—you can train employees how to act in accordance with company culture and they can maintain it with their behavior.

Some things to keep in mind while implementing your plan

company culture doesn’t just come into being. It needs to be planned and intentionally built into every aspect of your business. The good news is, it doesn’t have to be complicated or expensive—and it can really pay off in the long run. It all starts with defining what makes your workplace unique, so let’s break it down

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