How To Make An Infographic

Author

Kevin Urrutia

Category

Marketing

Posted

February 18, 2022

What do you think of when you hear the word infographic? Most people think of an infographic as a highly visual representation of information, or an image-heavy report, but there’s much more to it than that. In this post, we’ll take a look at how to create an infographic in 10 simple steps. You can use infographics to present data, tell stories, advertise your business and much more. If you don’t know where to start or how to make one on your own, let our step-by-step guide be your guide!

Brainstorm

Spend some time brainstorming ideas for your infographic. You might have a specific topic in mind already, or you may just have a vague sense of what you want it to look like. One thing’s for sure: Make sure that your idea is something that people actually want to see—not every topic is going to lend itself well to an infographic, so don’t force one if it doesn’t make sense. If you aren’t sure where inspiration will strike, check out relevant subreddits on Reddit or start browsing infographics on Pinterest . Spend some time thinking about what makes good infographics and bad ones—why do they work? Are there any trends that you notice across your favorite visualizations?

Organize Your Data

The first step in creating an infographic is figuring out what data you want to include. Do some research and decide which facts, statistics, or opinions will help support your topic. In addition, collect any visual elements that you can use in your infographic–pictures are good but you can also use charts, maps, graphs, and icons if they apply. Once you’ve determined what data you have (and what you’ll need), try using a spreadsheet program like Microsoft Excel or Google Sheets to organize it all. You might even consider making a mind map or simply sketching everything out on paper; these tools might make it easier for you visually see your layout and how all of your data relates to one another. Then move on to step two…

Design the infographic

Creating a good infographic is harder than it looks. Before you start sketching out ideas, take some time to think about what you want your infographic to achieve. Is it supposed to be funny? Serious? Encourage sharing on social media? Try looking at successful infographics for inspiration and even hire a designer (they’re not expensive) if you have trouble making your idea come together in a way that really pops. Once you have a solid concept in mind, then it’s time to make sure all of your facts are accurate—if they aren’t, now’s probably not the best time to start telling people how something works!

Get it published

Once you’ve finished your infographic, find someone with a following (ideally within your target market) and ask if they would be willing to share it. If you have a website, set up an infographics page where users can download them for free. Just as many websites have contact us forms or pages, create one that encourages users to contact you via email when they like your infographic. Include a link in the footer of your email signature so people know how to find it on their own once they receive it via email.

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