Boost Your Domain Authority Now: Checking and Improving This Key Site Metric

Author

Kevin Urrutia

Category

Marketing

Posted

January 27, 2023

If you’re working on improving your website, there’s one statistic that you should keep in mind: domain authority. This metric predicts how well you’ll rank on search engines for particular keywords and how much traffic you can expect from searches. While it’s certainly not the only metric affecting your search engine optimization (SEO), it’s essential to consider your site’s content and design when making important decisions.

Step 1: Check your link profile

Check your link profile to get an idea of where your site stands. You can do this using a tool like Moz’s Open Site Explorer. Just enter your URL and hit search. Once the results load, click on the Links tab.

Step 2: List down links that will affect DA
Here are some factors that affect your domain authority:
-The quality of your website’s content
-The number of high-quality inbound links pointing to your site
-The age of your domain name
-The size of your website (number of pages)
-How often do you update your content

Step 3: Remove low-quality links

If you want to increase your domain authority, one of the best things you can do is remove any low-quality links pointing to your site. These links can hurt your site’s reputation and cause your authority to drop. To find these links, use a tool like Google Search Console or ahrefs. Once you’ve seen them, reach out to the webmaster and ask them to remove the link. If they don’t respond, you can use the disavow tool to tell Google to ignore the link.

Step 4: Improve high-quality links

If you want to improve your domain authority, it’s essential to focus on increasing the number of high-quality links pointing to your site. One way to do this is by guest blogging on high-authority sites in your industry. Ensure that the content you’re writing is helpful and informative, and include a link to your site. You can also create valuable content that other people want to link to on your site.

Step 5 (Quick) Link-building strategy

Link building is a reliable way to improve your domain authority. By getting links from other websites, you can increase your chances of being found by potential customers. Plus, link building can help improve your search engine rankings. Here are five solid strategies for building links:
1. Reach out to other businesses in your industry and offer to collaborate on a project or blog post. Be sure to include a link back to your website.
2. Guest blogging is another great way to get links to your site.

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