Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e. sales, conversion rates, etc.).  

There are many valuable metrics obtained from web analytics, such as:  

  • Unique Visitors
  • Page Views
  • User Acquisition
  • Behavior (i.e. button clicks)
  • Site Speed
  • And so on

To obtain this information, a few examples of popular used by marketers and business include:

  • Google Analytics
  • Kissmetrics
  • Woopra
  • StatCounter
  • Matomo

Why is Web Analytics Important

Understanding your web analytics is fundamental to establishing marketing KPIs which infuse strategy and data for actionable results.

Your conversion focused journey starts here.

Author Kevin Urrutia

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