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Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e. sales, conversion rates, etc.).  

There are many valuable metrics obtained from web analytics, such as:  

  • Unique Visitors
  • Page Views
  • User Acquisition
  • Behavior (i.e. button clicks)
  • Site Speed
  • And so on

To obtain this information, a few examples of popular used by marketers and business include:

  • Google Analytics
  • Kissmetrics
  • Woopra
  • StatCounter
  • Matomo

Why is Web Analytics Important

Understanding your web analytics is fundamental to creating a marketing plan and establishing marketing KPIs which infuse strategy and data for actionable results.

Your conversion focused journey starts here.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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