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Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e., sales, conversion rates, etc.).
There are many valuable metrics obtained from web analytics, such as:
- Unique Visitors
- Page Views
- User Acquisition
- Behavior (i.e., button clicks)
- Site Speed
- And so on
To obtain this information, a few examples of popularly used by marketers and businesses include:
- Google Analytics
Why is Web Analytics Important
Understanding your web analytics is fundamental to creating a marketing plan and establishing KPIs that infuse strategy and data for actionable results.