Web Analytics
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There are many valuable metrics obtained from web analytics, such as:
- Unique Visitors
- Page Views
- User Acquisition
- Behavior (i.e., button clicks)
- Site Speed
- And so on
To obtain this information, a few examples of popularly used by marketers and businesses include:
- Google Analytics
- Kissmetrics
- Woopra
- StatCounter
- Matomo
Why is Web Analytics Important
Understanding your web analytics is fundamental to creating a marketing plan and establishing KPIs that infuse strategy and data for actionable results.