Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e. sales, conversion rates, etc.).
There are many valuable metrics obtained from web analytics, such as:
- Unique Visitors
- Page Views
- User Acquisition
- Behavior (i.e. button clicks)
- Site Speed
- And so on
To obtain this information, a few examples of popular used by marketers and business include:
- Google Analytics
- Kissmetrics
- Woopra
- StatCounter
- Matomo
Why is Web Analytics Important
Understanding your web analytics is fundamental to establishing marketing KPIs which infuse strategy and data for actionable results.
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