Cost Per Click (CPC)
Recent Posts
How Do I Calculate Shipping Costs? How to Get Verified on Instagram How Do You Do Facebook Marketing? The Fundamental Goal of Facebook Marketing Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide How To Use Facebook Ads Effectively Hiring A Marketing Company Can Change Your Business Outlook! Top B2B Content Trends For 2021 Benefits Of Marketing With Facebook Key to Creating Loyal Customers How To Use Social Proof To Sell More Products Online (E-Commerce) How To Market InfographicsCost per click (CPC), also known as pay per click, is the cost for paid marketing based on the number of clicks on an ad.
Why is Cost Per Click Important?
Cost per click is important because it determines the overall financial success of your paid ad campaigns. Your return on investment is going to depend on whether you’re over- or underpaying for each click. CPC often reflects the quality of traffic clicking through with the ultimate goal of paying a low CPC for the best traffic to your ad goals.
Overall, CPC can be a cost-effective way to grow your online business. You can choose detailed audiences (i.e. Facebook Ads) or specific keywords (i.e. Google Ads) to offer targeted ads to audiences that want and need your products or services.