Digital Marketing Dictionary

Cost Per Click (CPC)

Cost per click (CPC), also known as pay per click, is the cost for paid marketing based on the number of clicks on an ad.

Why is Cost Per Click Important?

Cost per click is important because it determines the overall financial success of your paid ad campaigns. Your return on investment is going to depend on whether you’re over- or underpaying for each click. CPC often reflects the quality of traffic clicking through with the ultimate goal of paying a low CPC for the best traffic to your ad goals.

Overall, CPC can be a cost-effective way to grow your online business. You can choose detailed audiences (i.e. Facebook Ads) or specific keywords (i.e. Google Ads) to offer targeted ads to audiences that want and need your products or services.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

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