AIMarketing

Artificial Intelligence and SMS Marketing

By May 18, 2019 No Comments

In business you have to have the ability of adapting to changing times. It means you ought to implement new tools as they become available to further your progress. The latest technological development—one that was a long time coming—is artificial intelligence (AI).

It is considered to be the 21st century’s most impactful technology and is in a constant state of development. Artificial intelligence brings forward many advantages that businesses can benefit from. From cutting down human errors to simplifying complicated tasks, it offers just about anything.

Even though people fear that AI will eventually replace humans in the workforce, it is, nevertheless, the way forward because its advantages far outweigh the disadvantages. Artificial intelligence helps improve how the world is run by simplifying many processes and hastening work functions that are otherwise slowed down by people.

Of course, given its relatively new nature, the technology is by no means perfect. It has its shortcomings that can be corrected by humans. However, that should not stop any business from ever wanting to implement artificial intelligence in their business operations.

In the beginning, businesses used artificial intelligence for the mere fact of gaining competitive advantage over their competitors. In a way, that would benefit them in the short term, since they were, in the eyes of the public, using cutting-edge technology that their competitors were missing. Nevertheless, businesses now start to realize the real benefits of artificial intelligence instead of pursuing it for the wrong reasons.

If your business is considering utilizing AI, beware that it might fundamentally change the way your business operates. Albeit all the unforeseen challenges (AI is an emerging technology that is always evolving) it presents new opportunities for your company to grow. So embrace the process and reap the benefits of it as best as you can.

Having said that, let’s shift our focus on what benefits using AI can have on your business. If you are in the retail industry, you can implement artificial intelligence to improve personalized shopping experience on your online store. Offering your clients personalized marketing helps increase customer engagements, which in turn builds customer loyalty—resulting in better sales rates. AI analyzes customer behavior using the data in the cloud to identify purchasing patterns and habits, which it then uses to provide customers with accurate offers.

Artificial intelligence can also be used to automate customer support, taking out human involvement from the equation. Big businesses have a tough time handling the volume of customer enquiries (emails, phone calls, online help chats and social media interactions) and sometimes the process can get overwhelming for customer service specialists to handle.

AI enables automation of these communications. Using data from previous communications, you can build a program that adequately responds to customer enquiries, saving you time and money. Should artificial intelligence be combined with machine learning, then the results will be all the better in terms of service delivery and improvement.

Businesses can also use artificial intelligence to automate a lot of their operations. Factories can use AIs to automate machines that would otherwise be handled by human employees. For instance, in many high-end factories, AIs control robots or maintain ideal temperatures. In Japan, hotels use AI robots as receptionists instead of real people. The transport industry uses AI to communicate travel information to its customers (location, wait time and so on).

The uses vary, however the end result largely remains the same. AI is quickly becoming an essential tool in business operations thanks to its reliability and efficiency both in performance and costs. If you are still not utilizing it, you are missing out on the huge benefits it brings to the table.

What is SMS Marketing?

One of the more widely used marketing forms is SMS marketing. It has been in use for a very long time now and has stood the test of time. To put it in layman’s terms, SMS marketing is the process of sending customized messages in bulk to the masses, using automated platforms.

It is one of the cheapest marketing methods out there—putting it in the affordable range—but one with the highest effectiveness. It provides unparalleled reach, due to the enormous number of mobile users, and real-time accessibility to those people. SMS marketing also has a 98% open rate which makes it an ideal channel for marketers to use.

Artificial Intelligence Opportunities for SMS Marketing

So how does artificial intelligence tie into SMS marketing? Even though SMS marketing campaign works perfectly at its current state, it still has not reached its full potential and has room for more improvement. Artificial intelligence has a way of evolving even the most complete crafts and SMS marketing is no different in that regard. Here are some ways AI can improve SMS Marketing:

  • Smart Communication – sending SMS messages in bulk to hundreds or thousands of people at the same time is no difficult task. But if you want to facilitate a two-way communication, interacting with that many customers may be a tough hill to climb and may require serious manpower.

Fortunately, AIs exist for this very reason. Chat bots are AI creatures programmed to respond to multiple text messages at the same time. They are able to serve several customers simultaneously which eases the interaction process. Chat bots are constantly being upgraded to take into account factors such as context and perception interpretation, response time and data upload; so while they are not perfect now, they will be in the nearest future.

  • Cost Optimization – AI chat bots can significantly reduce your operational costs. Less manpower equals less expenditures. Not only do AI chat bots enhance communication but they also increase revenues whilst being available for duty 24/7 without a single break.
  • Notification Updates – you can build an AI that analyzes consumer data available to you. Using this data, the AI can identify patterns and habits. You can then have the AI send notifications to subscribed customers about new offerings or what potential products they might be interested in. Have seasonal sales, promotions or simply want to send shipping information to your customer? Your AI can handle all that for you.

Author Stephanie

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