Facebook Ad Templates [2020] [UPDATED]


Kevin Urrutia


Facebook Ads, Marketing


September 13, 2022

Creating a new ad campaign from scratch can be made a whole lot easier with a few Facebook ad templates.

That’s why, after browsing through hundreds of popular Facebook ads, we determined there are 13 different templates you can use to create your ads.


Why use Facebook Ad Templates?


  • Ad templates maximize ad space. With Facebook’s format of 1200 x 628 pixels, templates let you fill out space with a stunning ad.
  • Ad templates are easy to recreate. When you have a template, all you have to do is replicate the key elements and you’re ads are good to go.
  • Ad templates are proven to work. You don’t have to be overly creative with Facebook ads, when you find something that works, use it again!


How to Create Facebook Ad Templates

As a Facebook marketing agency, we see a lot of different ads appear on our newsfeed. We also help a lot of clients setup and launch their ad campaigns.

While there may not be a specific place to find Facebook ad templates online, you can learn from Facebook ad examples, extract the key ideas, and apply them to your ad campaign.

When you’re creating your ads, there are a few tools and resources online you can use for images and design.

Images for Facebook Ads:

Alternatively, you can always use your images or hire a designer to create brand-specific styles for your ads.

Icons & Logos for Facebook Ads:

Design Tools for Facebook Ads:

Next, you’ll find some of the Facebook ad templates used by us at Voy Media.


#1: Centred Text

This is the most simple Facebook ad template on the list. All you have to do is create a message for your ad and center it in the field.

You can use this to feature an exclusive promotion, discount, or simply increase brand awareness (see “Workplace by Facebook”).

This call-to-action shares an exclusive 20% off

Facebook uses a simple ad style to feature their product: Workplace


#2: Image + Left-or-right Aligned Text

Next on the list is a popular Facebook ad style you have likely seen in your news feed. It involved using an image and text on either side.

Typically, you’ll want to use an engaging image and your call to action for the best CTR.

Use a large font to emphasize your CTA

Play around with text positioning (i.e. horizontal vs. vertical)

Remove background colors to focus on the text and image


Almost the same as the previous template with the addition of your brand or business logo. For companies with high brand recognition, the logo alone can be an effective way to grab attention and generate clicks.

Strong CTA for a quick discount

Very simple graphic style


#4: Image + Left-or-right Aligned Text + Icons

When you are designing your Facebook ads, consider including your own buttons into the final design. Although Facebook includes a CTA button near the bottom frame, adding your own can encourage more viewers to click.

Use a contrasting color for your CTA button

Try not to overwhelm the ad with your text, image, logo, and button.


#5: Showcase a Product

If you’re an e-commerce business, sometimes the most effective is simply showcasing your product. Take a look at the following ad templates for ideas:

Showcase your product in use

Showcase what buyers receive post-purchase


#6: Include Charts & Graphs

Charts and graphs are a great way to visualize your product or service. Alternatively, you can use big data to emphasize elements of your business and how it relates to your customer.

Use text that complements the image/graphic design

Here’s a great example of a chart used in an ad


#7: Image + Left-or-right Aligned Text + Icons

Coming back to this common theme, try using icons to encourage viewers to take a specific action (e.g. download).

Popular (and free) icons can be found at flaticon.com


#8: Visualizations

Does your product use various sizes? When you have variations of your product, there are many clever ways to emphasize choice. One of the best ways to do this would be to use a carousal Facebook ad design.

Here’s a very impressive comparative design:

Great copy and engaging image design


When you’re using text in a Facebook ad, it’s best practice to use as little as possible. Try condensing your promotion, features, and CTA into as little words as possible.

Also, adding your logo makes for simple and clean ad design.

Match the colors in your text with the colors in your logo


#9: Side-by-side Comparisons

If you can reveal the before and after or compare two different products, you can create an ad split down the middle to reveal the difference.

Nice closeup with high resolution

Effective for showcasing before and after

Good design style


#10: Popular Brands & Logos

If your business or services includes other brands and businesses or you offer a similar product to your competitors, include their logos in the ad design. This can help you attract new customers who are already using those services and have yet to discover yours.

Compare yourself to your competition

Attract users to your business


#11: Circular Promotion

Try using shapes to make your discounts and offers pop off the page. You can overlay your image with a circle and your promotion centered inside. This creates a focal point for people’s attention and makes your message loud and clear.

Placement of promotions shouldn’t interfere with the main image

Use a strong color to catch attention


#12: Showcase Benefits or Features

Can you visually capture the benefits or features of your business? Instead of using text, you can use snapshots or design graphics to showcase your benefits and key features.

Great example of layering images


#13: Cartoonification

Maybe that’s not a real word, but using cartoons to create a playful ad can work. Cartoon designs are a great way to add humor or unique visualizations of your business.

Let the design tell the story

Bright and colorful designs pop out in the newsfeed


Well, that’s it! If you have a favorite ad template, let us know in the comments below. Or, if you’d like to learn how to take your customers on a conversion focused journey, contact us.

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