A marketing vehicle is a specific tool used to drive your advertisements to its intended audience. This could be a specific marketing channel within a medium that delivers your message.
A marketing medium is a form of communication, such as television, print magazines, radio, social media platforms, and so on. In this context, a marketing vehicle brings awareness of a business, its products, or its services across the medium where you publish content or use paid advertisements.
Why is Marketing Vehicle Important?
Without a marketing vehicle, companies have no way of reaching their target consumer.
Marketing vehicles are the physical means to reach out and connect with an audience. They build awareness, promote brand loyalty, and generate sales.
Keep in mind, there are many different vehicles and each has varying costs. It all depends on the medium being used. For example, placing ads on a popular television channel would be more expensive than placing them on a less popular, less viewed channel.
To effectively grow your business, strategy is needed to choose and use the right marketing vehicle that your audience connects with.
[…] is important because it can be used to compare the overall cost effectiveness of different marketing vehicles. Ideally, the “vehicle” with the lowest CPM is typically the most efficient because if requires […]