Role of Logo Design in Marketing Strategy


Kevin Urrutia




January 23, 2022

It is common for many people to fall into impression that a well-built logo is enough for branding of their product or services. However, logo is just a single aspect in a marketing strategy. Logo stands as symbol, offering immediate recognition of a business and its products and services. Having said, you need to make sure that you have built an entire brand strategy prior to beginning of the logo creation process, as logo is just a brief ad about your company.

If a logo does not have any strategy behind it, a logo can display the false message, weakening the brand strategy rather than strengthening it. You need to maintain the brand message to amplify the brand recognition. The mission of logo is to display the values and goals of a business. You need to ensure that both are established before you seek out for a logo designer. In addition, you need to be clear about the brand message that your brand wants to convey. In this way, your logo will be able to display the message in the best manner.

You should build a robust association between a brand and a logo. You need to keep in mind that a logo is just a piece of puzzle in a brand strategy. Though you can build a logo with free logo design tool, but it should represent professionalism and development regardless of what your business aims for. In case, you are designing a logo in-house to save on the budget, then ensure to test in among the small group of the target audience before launching finally.

On top, you need to ensure that the logo that you choose does not look obsolete or outdated, as you will be using it effectively even after years. You simply do not want to update a logo on regular basis, as it will make the audience forget about the originality of your logo. A robust and consistent logo contributes in building brand identity.


Tips to Create a Remarkable Logo Design

You can begin with analyzing robust logos, especially those that you have been coming across since years. It could the logo showing a horse speeding up. You know when you see this logo, you think of the Ford Mustang, but what was in it that grabbed your attention at first. Why does it suit the product? An answer is horse is fast and appealing, and leaves everything behind in dust.

You can use same strategy if you sell shoehorns. It is actually about how you show it. Let you mind flow with the creative juices. On top, you should be unique, demonstrating an aspect of the shoehorn that none has considered before. The moment your target audience sees it, they will say “Aha”. You can use a color to grab their attention accordingly.

Be Original

You need to think out of the box, being creating. In essence, the prime goal of a logo should be to make you stand apart from the competitors. Only in this way, it will help you build an astounding brand identity. Above all, you should avoid using any clipart logo, as it is widely utilized as the monogram in towels.

On top, you should not be using logos that have been used already. You can learn about the latest advertising trends and discover what’s mainstream and contemporary. If you use a set of blue arrows, then it will not make a chance for people to rush into your new café, as it would be considered as copyrights infringement.

Color Selection

Prior to choosing a logo with green combo, you need to think that colors send sophisticated messages to the target audience. Logos help in building a visual identity for a company. The symbols and colors should be selected with optimum care. Many times, some people see bold colors as offensive, while others view it as a sign of kindness and openness. White color is represented as a symbol of purity in few countries, but is often related with sadness, death, or loss.

In addition, muted colors are often eye-catching, and are suggested to be utilized with bold fonts, making them attractive. Having said, you should perform a thorough research, making sure that a logo does not offend any person. Your approach should be broad, holding appeal for different cultures.

Keeping Things Simple

When building a logo design, you should make sure to avoid pitfalls. You should not overuse special effects in a logo design. In addition, you should not be using designs that are complex and garish. On another hand, solid colors and simple lines will take you farther, conveying a clear feel and look for your brand. In case, you use a color in a logo, do ensure that it looks equally good in simple black and white color, making it flexible to use anywhere else.

The moment you decide on a logo design, you are set for long journey. Never be afraid to invest time and money in designing of a logo. Logos can be utilized for promotional purposes, along with official documents including company policies, letterhead, packaging, and complimentary items. Since, you can always redo a logo any time to achieve a contemporary aesthetics; you should make it deviating too much from its original form.

Keeping Brand Identity Intact

The reason lies on the fact that you have already branded yourself using a brand identity. Too many changes in logo can make loyal customers go away. Above all a logo should be profound and robust regardless of your business. Usage of a logo in marketing and advertising campaigns can promote your company effectively, establishing brand image of you.

Final Words

Once you have a remarkable logo at your side, don’t feel afraid of printing it on promotional items. Above all, never overcomplicate a logo and avoid too much fuss. Consider it as Apple Inc. used an apple in its logo with a single bite at top, not an Apple with too many bites.


Author bio:

Gerry Wilson is a passionate tech blog writer and a senior mobile app developer, He transform complex ideas into innovative approaches for app development. His user-friendly visuals are based on the creative approaches that improve the digital marketing campaigns for brand awareness. Follow him on Twitter for further details.


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