Facebook Content Marketing Strategy Tips for eCommerce


Kevin Urrutia




July 10, 2024

Content marketing is a great way to get attention and build your brand’s image on Facebook. But you can’t just throw your content out there and expect people to care. You must produce targeted, relevant, and attractive content for your audience. Here are five Facebook content marketing strategy tips for e-commerce.

Learn from the competition 

Make competitive analysis a part of your content creation process. You can learn a lot from what the competition is up to. See what kind of content they’ve been creating and analyze what has worked for them and what has not. Reading over your competitors’ reviews and comment sections is especially useful to see what their customers are happy with and unhappy with. Think about how you can apply this knowledge to your content strategy. Think about what makes your product unique. What value do you provide that a customer won’t get anywhere else? What’s your angle?

Visuals matter

Visual appeal is critical to getting a person’s attention, which is difficult in the crowded online marketplace. Visuals can be a content marketer’s best friend. When engaging an audience on Facebook and promoting your product, visuals are a great way to improve your ROI. But your returns will vary greatly depending on the quality of your visuals. Not all visuals are created equal and won’t have the same effect on your audience. Think about the difference between a stock photo and a screenshot from a video; which one is more enticing to your audience? If you include words in your image, keep it to five or fewer, it’s easier for your readers to digest as they look around.

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Make mobile a priority.

For a successful e-commerce content marketing strategy on Facebook, it’s necessary to focus on mobile users. As of January 2018, mobile accounts for 95% of Facebook usage. By 2020, mobile will account for 45% of e-commerce. CTRs are also much higher on mobile e-commerce platforms, so it’s worth investing time in optimizing your site for mobile.

Tell a story

Telling a story is a great way to sell your audience on your brand’s lifestyle and image. Storytelling is also good when you feel you’ve been overdoing the how-to style content. “There are a few good ways to tell a story that your audience will connect with and enjoy. One way is to profile and interview someone you feel represents the person your customers admire and aspire to be like,” recommends Helen Ikeda, a content marketer at Academized. Tell a story about someone overcoming obstacles on their way to success; everybody loves an underdog. Don’t forget that customer stories can also be beneficial; you can gather them by running a contest or asking happy customers if they would like to share their experience with your brand.

Write better content with help from online resources

Writing is a skill that needs to be learned and practiced. Your content will not receive the attention it deserves if it is poorly written or edited. Luckily there are tools available online that can help.

  • Let ‘sg and learn and WritingPopulist – Don’t let grammar bring you down. Use these grammar resources to check over your content before you post it.
  • Assignment Help and Big Assignments (read com review)– These are online proofreading tools that you can use to ensure you haven’t left any mistakes in your copy.
  • SimpleGrad and StudyDemic – These writing blogs are full of helpful information and tips on improving your content writing. Learn from what other people have done and use it to your advantage.
  • BestBritishEssays and OXEssays – Edit your content with help from these tools, which StudentWritingServices have recommended. Proper editing can be the difference between good persuasive content and amateurish junk.
  • Reviewed and Essay Services – Use these writing guides to ensure a smooth and efficient writing process. Writing is made up of several different stages, and all are important to creating good content.


Content marketing is a bit of an art form. It would be best to research, find out what has worked for your competitors, and apply those lessons to your content. Tell a compelling story and do it with high-quality visuals. Ensure everything you write is well-written, edited, and proofread because your content represents your brand. In every step of your strategy, keep mobile users in mind. Follow these five tips to develop a successful Facebook content marketing strategy for e-commerce.

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