Demand Generation

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

July 30, 2021

Demand generation is creating interest, want, and desire for your products or services. It encompasses your enter funnel and maintains a constant demand for your offers. And, it addresses non-visible touch points before a lead enters your funnel all the way to them becoming a new customer.

Generating demand starts with the establishment of a strong awareness of your brand and business. This is achieved through targeted marketing campaigns that increase consumer consciousness and interest.

Without demand, a business will be unable to sell.

Why is Demand Generation Important?

Demand generation is not a one time effect. It is an ongoing effort that requires constant attention for long-term growth and profitability. The following are a few examples of how you can generate and sustain demand for your products or services:

Consider starting a demand generation campaign, utilizing content marketing and other strategic methods to nurture audiences toward your products and services. One thing to remember, this is not a lead generation strategy, but instead, focuses on closing the gap between marketing and sales.

The key to demand generation is to successfully attract interest to your services and products.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.
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