Demand generation is creating interest, want, and desire for your products or services. It encompasses your enter funnel and maintains a constant demand for your offers. And, it addresses non-visible touch points before a lead enters your funnel all the way to them becoming a new customer.
Generating demand starts with the establishment of a strong awareness of your brand and business. This is achieved through targeted marketing campaigns that increase consumer consciousness and interest.
Without demand, a business will be unable to sell.
Why is Demand Generation Important?
Demand generation is not a one time effect. It is an ongoing effort that requires constant attention for long-term growth and profitability. The following are a few examples of how you can generate and sustain demand for your products or services:
- Brand awareness and identity
- Properly identified buyer personas
- Strong social media presence
- Public relations management
Consider starting a demand generation campaign, utilizing content marketing and other strategic methods to nurture audiences toward your products and services. One thing to remember, this is not a lead generation strategy, but instead, focuses on closing the gap between marketing and sales.
The key to demand generation is to successfully attract interest to your services and products.