New Age of Tech Changes Work and Play 

Author

Kevin Urrutia

Category

Marketing

Posted

March 28, 2024

The way we live has changed. With the explosive increases in internet penetration and social media users worldwide, just about every aspect of how we live and work has evolved. 

For some, this evolution may come naturally, particularly to Generation Z who have grown up with tech. But for others, there are very real challenges in keeping up with the rapid pace of change. 

Get out of your comfort zone 

Let’s face it, getting out of our comfort zone is hard. Learning new skills and embracing new challenges can be overwhelming. Figuring out all the new apps, new banking systems, and even new currencies (such as crypto), is a learning curve. Having an open mind is the first step to being open to change. 

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Workplace changes 

The way we have to run and develop our businesses is very different from how it was a decade or so ago. The incredible power of social media has meant that this is an indispensable tool for businesses and brands. But it is essential that it is managed properly. 

Social media management 

With all the different social media platforms available, you may be confused as to which platform to even use. Facebook, Instagram, X, and TikTok have collectively got billions of users. Being able to target advertising for specific demographics using these social media platforms is game-changing. 

Curation is key 

With the vast number of people that can be targeted with these advertising campaigns comes a very real responsibility of getting your message right. Knowing how to curate this is a skill. That’s why many people hire agencies so that these messages can be expertly crafted and delivered. 

Staying ahead of the trends 

This is an art form in itself. It requires a special eye and understanding of market and social dynamics. Again, this is often a job for specialists. People who know what to look for and who have the time to do so. Many small businesses suffer because they simply don’t have the time to invest in staying ahead of trends. Instead, they have to focus on the day-to-day management of their business. 

Finally, some playtime 

Thankfully, technology and the internet have generally improved work efficiency and productivity extensively compared to even a few decades ago. A consequence of this is that people have more leisure time than ever before. 

As a result, the way we spend our leisure time has changed. More and more people increasingly spend time online, whereas, before the internet, people would socialize more in person. 

Popular online activities 

There are a myriad of activities that people engage in online that have helped shape our culture. Online casinos 

A very popular activity in many countries is to visit online casinos. Instead of having to go to a traditional brick-and-mortar building, you can now enjoy a game of blackjack right from your phone on the go.

This level of flexibility is very appealing to people as it means being able to control when you do something. This comprehensive UK online casinos list offers extensive reviews on the most popular UK gambling sites. 

Online tours 

The enforced lockdowns experienced during the Covid-19 pandemic contributed to the drastic shifts towards creating new virtual immersive experiences without anyone having to leave home. Museums and zoos started offering virtual tours for instance. 

Zoos wanted to help people feel connected to nature and used technology to bridge this gap. Museums were able to “open” their doors and draw in a wider audience to view their collections. This evolution in how we spend leisure time looks like it is here to stay, with virtual tours still being offered despite the end of lockdowns. 

Online learning 

The desire to acquire new skills and qualifications has also seen a huge rise thanks to technology. Now more people have access to such courses online, and because of the in-built flexibility, they can study around their work. As a result, there is increased mobility of people between industries who can make that switch after learning new skills. 

Final thoughts 

The age of technology has brought tremendous opportunities to many people in society. Being able to keep up with these rapid changes means we have to learn and adapt to maximize all the benefits that can be gained.

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