3 SaaS Companies Delivering a Seamless Brand Experience Through Blogging and How You Can Do The Same
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As technological innovation continues to rise, so do SaaS branding techniques. These days, SaaS companies, not just from Silicon Valley or San Francisco but all over the world, establish their brand online through several channels – all while delivering a seamless brand experience.
However, the best SaaS companies have modernized their online branding to engage their audience through an old but powerful marketing tactic – blogging.
Blogging, if done right, opens up your top-funnel users to engage with your company and establishes relationships along the way. The best blogs align their company values with their business goals to deliver beautifully branded and educational content.
To help you brand your blog, we gathered our three favorite SaaS blogs that deliver an unforgettable and engaging experience.
To optimize how customers use your products, take a lesson from Slack’s blogging strategy. Slack, the tech company that transcends how we communicate within our companies, stunningly portrays its “where work happens” mission on its homepage. If you look deeper into their website, you’ll see their blog with articles about collaboration, tips and tricks on optimizing Slack (pictured above), and sales strategies.
Having a blog allows Slack to communicate with its already loyal audience authentically. This will enable them to build trust and position Slack as an industry leader in communication.
Talk To Your Niche
If you visit the blog page of Angellist – the premier platform for startups to hire talent and find new tech products – you’ll come across a very niche blog. Their niche includes entrepreneurs, investors, and job seekers within the startup space.
With an audience being so narrow – yet branches off to many industries- AngelList tailors a blog specific to its market. If you scroll down the Angelist blog, you’ll see headlines like Code Review 101: Team Reviewing Unpacked, Over 60% Of Employees Are Happy at Startups and The Truth About Finding Your First Engineer Job.
To own your space in the market, a blog must craft messaging tailored to its audience. Think about your audience’s pain points and interests. Our team at Voy Media finds creating a buyer persona is the perfect first step in finding your audience’s needs. Once you’ve gathered the ideal buyer persona, invest time in writing blog articles that provide the value your audience is looking for – you’ll have a hit blog in no time.
Staying on Brand
We’re all familiar with the tool Grammarly, which sadly doesn’t save us from the rest of our mistakes, but at least catches errors in our writing with red markup. Grammarly celebrates user mistakes by humbly calling them out in one blog article. According to the article “6 Satisfying Slang Terms We Learned in 2019,” the top slang terms in 2019 were Dip, Floof, Go Off, RT, and a few others.
The main line is that your blog doesn’t have to be serious. If your company brand allows it, have fun – as long as your audience doesn’t see it as another PR stunt. Grammarly figured out how to connect with its audience by establishing a comical and humbling tone.
The best SaaS blogs are the perfect mix of education and entertainment. Keeping your audiences engaged through a series of creative articles allows us to guide them further down the purchase path. Whatever your business goals may be, running a blog that positions itself as an industry leader with branding at the forefront of its strategy is the best chance your readers will remember your business online.
- Define your brand values and mission: Clearly define your brand values and mission to help guide your branding decisions. This will help you create a consistent brand image and message that resonates with your target audience.
- Create a visual identity: Develop a cohesive visual identity for your brand, including a logo, color palette, and typography. This will help establish your brand’s visible presence and make it easier for customers to recognize your company.
- Communicate your brand message consistently: Use your brand messaging consistent across all channels, including your website, social media, and marketing materials. This will help create a cohesive brand image and increase brand recognition.
- Focus on customer experience: In the SaaS industry, customer experience is critical. Make sure your branding reflects your commitment to providing a positive customer experience.
- Differentiate your brand: Stand out from your competitors by highlighting your unique selling points and differentiators. This will help you establish your brand as a leader in the SaaS industry.
- Foster a strong company culture: Create a strong company culture that aligns with your brand values and mission. This will help you attract top talent and create a positive work environment that reflects your brand’s values.
- Measure and track your brand’s success: Use metrics such as brand awareness and customer loyalty to follow your brand’s success and make any necessary adjustments to your branding strategy.