How to Successively Market Online
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Digital marketing encompasses a host of tools – far more than can be described in one article. But if you’re just starting to promote or learning Internet marketing tools to build a career in Internet marketing, you need to start with the basics. The basics that work in any niche and for 90% of products. Let’s start with the 3 advantages of online marketing over offline marketing.
Advantage #1. Targeting ads
You can show ads not to everyone, but to your target audience. And at the moment when it is most interested in your product.
You can advertise to Shopify online store owners when they are thinking about switching to Shopify alternatives. Or you can advertise a trip to an office manager who has been dreaming of taking a week’s vacation for the last three days.
By adjusting filters by geography, gender, age, job title, income level, and interests you can greatly increase the effectiveness of the advertising campaign.
Advantage #2. Interactivity
You have the ability to communicate directly with customers, see and respond to their feedback online as well as use gamification. Interaction is tighter, control over the situation is greater. All life has been online for a long time now.
Advantage #3. Analytics
You always see how well this or that promotion channel works. Moreover, you can analyze the results by day and night. You can also see the results of any advert or mailing list, and the behavior of every particular visitor.
You can change the entire strategy by disabling what doesn’t work and changing the ad display settings. Now, let`s consider 3 steps with which any marketing begins.
Step #1. Determine who your target audience is
You can’t sell services and products if you don’t know who your customers are. It is not enough to know their gender, age, and city of residence, you need to know 3 more criteria:
- Interests – Pepper Ninja will show what groups your customers are in, topics of discussions, posts, and comments. With special software, you can literally see everything: what the person is breathing, what they’re discussing, with whom, and for what. Priceless information. This is the realization of the last century marketers’ dream.
- Ability to pay – social status directly affects the sites for promotion, pricing, style, and presentation of advertising texts. The product must be affordable to the client, and advertising messages – to be on the same wavelength as him.
- Problems – if you are promoting a tire fitting shop, make a list of problems faced by motorists. If a women’s clothing store – study the situation in urban stores (perhaps the main problem – the very availability of quality fashionable clothes) and find the best clothes and things to sell online. Understand what the customer’s problem is, offer a solution – and he or she will come to your store.
Step #2. Study your competitors and the market in which you are going to work
When you study the strengths and weaknesses of your competitors’ products, you will understand what unique product you will be able to offer your customers. Analyze your marketing moves – you’ll understand how to compete with other businesses in your niche.
SpyMetrics will help you – it will show you what your competitors use, the amount of their traffic, and where it comes from. With its help, you’ll understand the weaknesses and strengths – both of your competitors and you.
Step #3. Choose the best tools to start promoting
Digital marketing is a set of tools:
- Targeting ads.
- PPC advertising.
- Email marketing.
- Viral marketing.
- Cooperation with bloggers.
- SMM in Facebook, Instagram, TikTok.
- Forums and thematic communities.
We can’t list them all at once.
A beginner risks getting confused, taking an expensive and difficult path that will not yield results at all. If you’re just starting, start with something simple:
1. Social media
That’s how you’ll take a step toward customers, be able to connect with them, get your first loyal brand fans. It’s almost free at the start – you don’t have to build a website, figure out complicated ad setups or register offline outlets.
But it’s not as easy as it sounds at first glance. Creating an interesting community will take a lot of your time and energy. You will respond to comments and private messages, create content, and provoke subscribers to activity.
2. Website and Landing Page
On a landing page, you present your service. One page for everything – the potential customer immediately sees your offer and a call to action. This is cheaper than a full website, but not suitable for everyone. If you offer an expensive multi-step service, a landing page will not work, but it can help you make a step towards the client.
The more complex and expensive the service, the more information the client needs to make a decision in your favor. A construction, real estate, or consulting company would be better served by a website with a lot of content that covers customer objections.
The site and landing should be as simple as possible because we need it for one purpose: to get the information in the most convenient form. Don’t overload pages with different-sized fonts, don’t dump a lot of content in one screen, make navigation and buying as simple as possible, and optimize the site.
3. Email marketing
Through it repeated sales are made. Collect the base of customers, through the site, communication in social networks, messengers, on the phone. After a while, you can start e-mail marketing.
It is inexpensive and rather simple. But you have to understand that the mailing should not be spam, but must be of value for the client. Offer customers a series of free classes, one-time access to paid materials, discounts, share secrets.
The Internet marketing market is constantly changing. We have described the necessary minimum that will help you make your first money on the Internet.
But you need to invest at least six months to select tools and create a sales system that will work best for your niche and leave your competitors far behind.