No matter the industry or the product being sold, leads are the lifeblood of every business out there. Generating leads and turning those leads into buyers is one of the most important tasks of business owners and managers, but with so many tools, methods and ways of lead generation nowadays, it’s hard to choose the right one.
Here are a few ways to generate leads the easy way, regardless of your industry or niche. You can implement these within a day and watch leads start flocking in. Let’s dig in.
Use social proof to turn visitors into customers
Across industries, the average conversion rate is a mere 2.35%. That means that for every 1,000 people on your website, only 20 will actually leave money on the table. It’s no wonder that conversion rate optimization is one of the biggest concerns of marketers worldwide. There are several ways to go about improving this number and social proof is one of the most effective.
In essence, social proof is all about turning your existing buyers into motivation for other visitors to buy. There are several methods to do this, such as:
– Star ratings
– Conversion notifications
– Notification about the number of visitors
The idea is simple – collect social proof from happy customers, display it on your website and get more happy customers. Doing this manually takes quite a bit of time and effort, which is why there are automated platforms such as crowdy.ai to simplify the process. Depending on your industry, you can choose your ideal method of displaying social proof on your website.
Create engaging quizzes to capture leads
Remember a few years back when quizzes blew up on Buzzfeed? All of a sudden, everyone wanted to know which dog breed they are and which city they should really live in. Then marketers realized that quizzes hold immense potential as a lead generation tool. In fact, to this day, research shows that the average quiz has a lead capture rate of 31.6%.
The idea is pretty simple – you give your visitors a quiz to find out more about themselves, their traits, desires or needs and in return, they give you their email. Of course, they only get their results once they opt-in with their email.
You can place quizzes in front of your visitors with popups, through emails, with carefully tailored social media ad targeting and more. For example, a quiz titled “What kind of home should you really live in?” would be a great lead capture tool for real estate agents.
Use an exit-intent pop-up
Okay, I get it. Pop-ups suck and marketers should stop using them since it’s 2019 and not 2009. However, research consistently shows that they do work and get results. Unlike the technologies a decade ago, modern pop-ups are smart and with various display rules, you can make sure they’re as effective and non-invasive as ever.
According to research, the average pop-up converts at about 3%, which is not bad at all, considering it’s a single line of code added to your website. Tools such as Poptin allow you to create an exit intent pop-up within minutes – just choose a template, adjust your design and copy, set your display rules, and you’re good to go.
Use heatmaps to figure out where your visitors get stuck
Often times, the only thing standing in the way of getting massive leads is your own design and user experience. Your visitors may actually want to spend money with you, but you’re preventing them with a design flaw on your website. This could be a poor CTA, clunky checkout interface, oddly placed pop-up or something completely different.
The thing is, you’ll never know unless you stand behind each website visitor and watch what they do. Or you can be smart about it, and use heatmaps and visitor tracking tools such as Crazyegg or Hotjar. By monitoring the actions they take, you can actually spot where they get stuck and see what you can improve. Results vary, but there are companies that see as much as 24% increase in generated leads, just by using insights from heatmaps.
Gate your best content
In content marketing, gated content is one of the best ways to turn visitors into leads. Once you have a highly valuable piece of content, such as an eBook, whitepaper or case study, place it behind an opt-in wall. If the visitor wants to take a look inside, they have to provide their email and other information you require.
To get the best out of gated content, make sure it’s actually valuable and not another blog post about X benefits of content marketing. Second, bear in mind that this method of lead generation is better for those customers in the consideration stage, so don’t plaster gated content to first-time visitors.
Run a contest
Everyone loves free stuff. Even if they don’t really need what you’re giving away, there will be plenty of people participating in a contest, just to get some free goodies. When running a contest, you don’t have to give away anything expensive or complex. Make it a product from your store, free subscription for your product, an upgrade to a premium account or something else that won’t take too much of your time and resources.
All it takes is creating a landing page and promoting the contest in a few relevant places (e.g. your email list) and you should be good to go. Bear in mind to keep the contest prize relevant to your audience to get the best leads. For example, a SaaS company giving away an iPhone will get a boatload of leads, but very few will be qualified. You can run the contest manually or use a dedicated app such as Vyper to make the job easier.
Lead generation is no joke and getting a solid stream of leads is vital for any business in any industry. However, you don’t have to pursue marketing tactics that will take lots of your time or money. Simply grab one of these ideas and start generating more leads today.
Author’s Bio: Carsten Schäfer is the founder and CEO of crowdy.ai, the first Clients-Convert-Clients marketing platform. Inspired by principles and mechanisms of social proof, Carsten is currently on his way to help businesses become trustworthy and thrive in the digital landscape.