6 Lead Generation Ideas to Implement Immediately

Generating leads and turning them into buyers is one of the most important tasks of business owners and managers. Regardless of the industry or product sold, leads are the lifeblood of every business out there. Still, with so many tools, methods, and ways of lead generation nowadays, it’s hard to choose the right one.

Here are a few easy ways to generate leads, regardless of your industry or niche. You can implement these within a day and watch tips start flocking in. Let’s dig in.

Use social proof to turn visitors into customers.

Across industries, the average conversion rate is a mere 2.35%. That means that for every 1,000 people on your website, only 20 will leave money on the table. It’s no wonder that conversion rate optimization is one of the biggest concerns of marketers worldwide. There are several ways to improve this number, and social proof is one of the most effective.

Social proof is about turning your existing buyers into motivation for other visitors to buy. There are several methods to do this, such as:

–    Testimonials

–    Reviews

–    Star ratings

–    Conversion notifications

– Notification about the number of visitors

Depending on your industry, you can choose your ideal method of displaying social proof on your website. The idea is simple – collect social evidence from happy customers, say it on your website, and get more satisfied customers. Doing this manually takes quite a bit of time and effort, which is why there are automated platforms such as crowdy.ai to simplify the process.

Create engaging quizzes to capture leads

Remember a few years back when quizzes blew up on Buzzfeed? Suddenly, everyone wanted to know which dog breed they were and which city they should live in. Then marketers realized that quizzes hold immense potential as a lead generation tool. In fact, to this day, research shows that the average examination has a charge capture rate of 31.6%.

The idea is pretty simple – you give your visitors a quiz to learn more about themselves, their traits, desires, or needs, and in return, they give you their email. Of course, they only get their results once they are opt-in with their email.

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You can place quizzes in front of your visitors with popups, through emails, with carefully tailored social media ad targeting, and more. For example, a quiz titled “What kind of home should you live in?” would be a great lead capture tool for real estate agents.

Use an exit-intent popup.

Okay, I get it. Pop-ups suck, and marketers should stop using them since 2019 and not 2009. However, research consistently shows that they do work and get results. Unlike the technologies a decade ago, modern popups are bright, and with various display rules, you can ensure they’re as effective and non-invasive as ever.

According to research, the average popup converts at about 3%, which is not bad, considering it’s a single line of code added to your website. Tools such as Poptin allow you to create an exit intent popup within minutes – choose a template, adjust your design and copy, set your display rules, and you’re good to go.

Use heatmaps to figure out where your visitors get stuck

Often, the only thing standing in the way of getting massive leads is your design and user experience. Your visitors may want to spend money with you, but you’re preventing them with a design flaw on your website. This could be a poor CTA, clunky checkout interface, oddly placed popup, or something completely different.

You’ll never know unless you stand behind each website visitor and watch what they do. By monitoring their actions, you can spot where they get stuck and see what you can improve. Or you can be smart about it and use heatmaps and visitor tracking tools such as Crazyegg or Hotjar. Results vary, but some companies see as much as a 24% increase in generated leads just by using insights from heatmaps.

Gate your best content

In content marketing, gated content is one of the best ways to turn visitors into leads. Once you have a precious piece of content, such as an eBook, whitepaper, or case study, place it behind an opt-in wall. If the visitor wants to look inside, they must provide their email and other information you require.

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To get the best out of gated content, ensure it’s valuable and not another blog post about X benefits of content marketing. Second, remember that this lead generation method is better for those customers in the consideration stage, so don’t plaster gated content to first-time visitors.

Run a contest

Everyone loves free stuff. Even if they don’t need what you’re giving away, plenty of people will participate in a contest to get some free goodies. When running a game, you don’t have to give away anything expensive or complex. Make it a product from your store, a free subscription for your product, an upgrade to a premium account, or something else that won’t take too much of your time and resources.

All it takes is creating a landing page and promoting the contest in a few relevant places ( e.g., your email list), and you should be good to go. Remember to keep the contest prize pertinent to your audience to get the best leads. For example, a SaaS company giving away an iPhone will get a boatload of tips, but very few will be qualified. You can run the contest manually or use a dedicated app such as Vyper to make the job easier.

Conclusion

Lead generation is no joke and getting a solid stream of information is vital for any business in any industry. However, you don’t have to pursue marketing tactics that will take lots of your time or money. Grab one of these ideas and start generating more leads today.

Author’s Bio: Carsten Schäfer is the founder and CEO of crowdy.ai, the first Clients-Convert-Clients marketing platform. Inspired by principles and mechanisms of social proof, Carsten is currently on his way to helping businesses become trustworthy and thrive in the digital landscape.