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Engagement rate is a metric that measures how active and involved an audience is with content. It reveals how engaged they are through likes and shares.

Why is Engagement Rate Important?

Engagement rate is a critical metric used to analyze the efficacy of brand campaigns. Knowing how much time people spend watching videos, reacting to posts, and sharing content reflects the success, or failure, of published content.

Engagement can be determined by:

  • Websites: scroll depth, average time on page, average page views, bounce rate, shares and form conversions
  • Social media: likes, shares, comments, reactions and retweets
  • Email campaigns: open-rates and click-through rates

Analyzing your rate of engagement gives you deeper insights toward your return on investment. Successful engagement can lead to:

  • Referrals and word of mouth marketing
  • Credibility
  • Stronger relationships with customers
  • Greater visibility
  • Brand loyalty

Keep an eye on your engagement to improve your social media advertising campaigns and online marketing efforts. These insights reflect a direct relationship between your business and your prospective customers.

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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