A marketing dashboard is a reporting tool that displays marketing KPIs, marketing analytics, and other resourceful metrics. The visualizations and tables provided in a marketing dashboard offer an easy-to-understand interpretation of the effectiveness of marketing campaigns, sales, and other important goals.
Why is a Marketing Dashboard Important?
Executive, marketing teams, and other decision makers use marketing dashboards to convert vital information into reports and insights for their business. They allow for continuous monitoring and help make informed decisions to drive efforts toward goals.
Marketing dashboards have the ability to track and report:
- Social media metrics
- Advertising results
- Email deliverability
- Website data
- Demand generation programs
Marketing dashboards deliver up-to-date data summarizing the different activities performed by your business’ marketing and serve to improve ROI.