Digital Marketing Dictionary

Marketing Dashboard

By June 20, 2020 No Comments

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A marketing dashboard is a reporting tool that displays marketing KPIs, marketing analytics, and other resourceful metrics. The visualizations and tables provided in a marketing dashboard offer an easy-to-understand interpretation of the effectiveness of marketing campaigns, sales, and other important goals.

Why is a Marketing Dashboard Important?

Executive, marketing teams, and other decision makers use marketing dashboards to convert vital information into reports and insights for their business. They allow for continuous monitoring and help make informed decisions to drive efforts toward goals.

Marketing dashboards have the ability to track and report:

Marketing dashboards deliver up-to-date data summarizing the different activities performed by your business’ marketing and serve to improve ROI.

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Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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