SEO Guide – Your Business Strategy for This Year
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Marketers are always looking for opportunities that would enhance their SEO and there is no denying that SEO keeps on changing every year. So for 2019, you must keep up with the changing requirements of SEO. Many methods from your previous strategy may work this year as well however there are some new ones to look forward to. Check out our short guide for SEO in 2019 –
- Optimize for Local SEO
Local SEO can do wonders for your business, especially if you are providing services to a locality. Most of the smartphone users today perform local searches to access the services near them. Hence, if you can optimize your site for local SEO you can turn your local visitors into your customers.
Tips for a successful local SEO –
Use keywords that suit your location – Include the name of the city or localities that you want to target in your keywords for example, ‘best Thai restaurant in Chicago’, mobile phones, assignment help etc.. You can also include phrases like ‘near me’ with your main keyword so that Google can use the same to show it to nearby users.
Find backlinks – Look for local sites that can provide you with some useful backlinks and see a hike in your traffic.
Customer Feedback – Good customer reviews? Add them up on to your website and make a first good impression on your potential customers or visitors.
- Understand your Customers
If you can give what your customer really needs. Nothing can stop you from becoming successful. So start with understanding what your customer expects from you and then begin translating the same into your products and services.
Know the popular search terms in your niche and start incorporating them into your website copy. You can also use keyword tools such as Moz or Yoast SEO to find better keywords based on the search traffic. There is no denying that you are creating things for your customer so if you understand how to answer their questions and fulfill their requirements the best, it is indeed your first step to success.
- Create Readable Posts
If you are looking for increasing your organic rankings it is important that you optimize your content to make it more readable. To begin with, divide your content into shorter paragraphs that talk about individualized ideas. Do not try to mix two different scenarios in one paragraph to make it easier for your readers to understand your point.
Use headings and sub-headings that would catch your reader’s attention as soon as they land on your site. This would benefit the skim readers as they take a quick scan of your site and they will be able to get an idea of what you want to convey.
- Backlink Opportunities
If you can find high-quality backlinks for your site, you can definitely increase your search engine ranking. A quick way to understand who is referring to your site is by using tools such as SEMrush Backlink Checker. Here a few more tips to improve your backlink SEO –
Make sure that your backlinks are from reliable sources. Otherwise, it can put a negative effect on your site’s SEO.
Make sure the backlinks are added to relevant pages of your website that actually relate with its niche. Otherwise, it is just spam.
Use a strong keyword for your backlink as it would be easier for the crawlers to understand what the link is all about.
- Optimize for Voice
Voice is the new text! By 2020, it is expected that almost 50% of the searches would be voice searches. So it is time that you start optimizing your site for voice search and begin experimenting with it. Include keywords that would be ideal for voice search. For instance, you can include words ‘how, why, what, when etc.’ Voice search does not include formal long-tail keywords. Instead, it includes more questions such as ‘where can I find desert now’.
It has been found that most of the voice searches are done for local content. Hence, it is advisable to include phrases like ‘near me’. Look for common phrases used in your locality or add names of landmarks, local institutions and famous places nearby your locality to optimize your voice search.
- Optimize for Mobile
Smartphones have made it possible to access the internet from anywhere. Almost every other person today has a smartphone. So if you want to find the right audience you must optimize your site for mobile. Begin with making your website design compatible with mobile devices. No matter a person accesses your site from a mobile phone, a laptop or a tablet, it should fit into their display properly.
Last, but not least, do not include popups as it would distract your visitors. Keep a check on how interactive your site appears on mobile, how the elements are placed and are the distances between the images, graphics, and pictures on your site enough to make it readable.
- Track Progress
It is not all about experimenting with different SEO techniques. You must keep a check on how things are resulting for your business. So it is better that you start tracking the progress of your SEO strategies and perform iterations accordingly. Simply start with Google Analytics and begin tracking your organic traffic. Check which blog posts got the most hits, to which the audience responds the most and shift your focus on such posts for a while.
Content engagement is also a crucial factor that can enhance your site’s performance. So keep a track of how much time visitors spend on your pages. Know how much time your website actually takes to load, how many backlinks you are generating and how many shares you are getting on social media. Track keyword rankings after every two or three month time to keep up with SEO.
Success is not overnight! It takes time to improve your rankings and carry on with the existing competition in your niche. So why wait for long? Make your plan and execute it as fast as you can. Keep looking for new updates in search engines algorithms and do not forget to review your strategies and iterate through them. Start optimizing today!
Author’s Bio: James is a writer, blogger and an education freak who keeps on exploring the education industry. He is currently working with GoAssignmentHelp from past few years and has been indulged into delivering quality assignment and work projects for students.