Viral Marketing

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

May 05, 2024

Viral marketing is a strategic and spontaneous method of engaging with a broad audience. It combines luck, creativity, and preparation to spread a message like a virus.

The concept of viral marketing depends on providing content driven by user engagement. Users engaged with the content will share it with others leading to a cascading and explosive effect.

Why is Viral Marketing Important?

Viral marketing has the potential to add a substantial boost to a brand or business’s online reputation and sales.

However, achieving “virality” can be accidental and relies entirely on the users sharing the content. This makes creating a viral campaign challenging since users can misinterpret your intentions leading to a negative result.

This can be a noninvasive and cost-effective marketing strategy if the message and delivery connect positively with your users.

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