Viral Marketing

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

February 28, 2023

Viral marketing is a strategic and spontaneous method of engaging with a broad audience. It combines luck, creativity, and preparation to spread a message like a virus.

The concept of viral marketing depends on providing content driven by user engagement. Users engaged with the content will share it with others leading to a cascading and explosive effect.

Why is Viral Marketing Important?

Viral marketing has the potential to add a substantial boost to a brand or business’s online reputation and sales.

However, achieving “virality” can be accidental and relies entirely on the users sharing the content. This makes creating a viral campaign challenging since users can misinterpret your intentions leading to a negative result.

This can be a noninvasive and cost-effective marketing strategy if the message and delivery connect positively with your users.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion-focused journey — send a message.

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