Viral marketing is a strategic and spontaneous method of engaging with a wide audience. It is a combination of luck, creativity, and preparation to make a message spread like a virus.

The concept of viral marketing depends on providing content that is driven by user engagement. Users who are engaged with the content will share it with others leading to a cascading and explosive effect.

Why is Viral Marketing Important?

Viral marketing has the potential to add a substantial boost to a brand or business’ online reputation and sales.

However, achieving “virality” can be completely accidental and relies entirely on the users sharing the content. This makes creating a viral campaign challenging since users can misinterpret your intentions leading to a negative result.

This can be a noninvasive and cost-effective marketing strategy if the message and delivery connect positively with your users.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

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