Viral marketing is a strategic and spontaneous method of engaging with a wide audience. It is a combination of luck, creativity, and preparation to make a message spread like a virus.
The concept of viral marketing depends on providing content that is driven by user engagement. Users who are engaged with the content will share it with others leading to a cascading and explosive effect.
Why is Viral Marketing Important?
Viral marketing has the potential to add a substantial boost to a brand or business’ online reputation and sales.
However, achieving “virality” can be completely accidental and relies entirely on the users sharing the content. This makes creating a viral campaign challenging since users can misinterpret your intentions leading to a negative result.
This can be a noninvasive and cost-effective marketing strategy if the message and delivery connect positively with your users.