Marketing KPIs (aka Key Performance Indicators) are specific metrics used to identify, track, and measure progress toward marketing goals.
Examples of KPIs include:
- Customer Acquisition Cost
- Social Media Traffic
- Conversion Rates
- Bounce Rates
- Goal Value
- Qualified Leads per time
- A/B Split Testing
- And many more
Marketing KPIs are selected based on a business’ specific needs, growth strategies, and business goals.
Why are Marketing KPIs Important?
Determining and measuring your business’ unique KPIs allows for strategic decision making to improve the overall profitability of your marketing efforts.
If used correctly, marketing KPIs can be an important piece of your overall strategy toward defining actionable items that lead to optimal results.
The information you collect from your web analytics enables you to analyze data, develop reports, and make strategic decisions to elevate your business above your competition.