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Marketing KPIs (aka Key Performance Indicators) are specific metrics used to identify, track, and measure progress toward marketing goals.

Examples of KPIs include:

Marketing KPIs are selected based on a business’ specific needs, growth strategies, and business goals.

Why are Marketing KPIs Important?

Determining and measuring your business’ unique KPIs allows for strategic decision making to improve the overall profitability of your marketing efforts.

If used correctly, marketing KPIs can be an important piece of your overall strategy toward defining actionable items that lead to optimal results.

The information you collect from your web analytics enables you to analyze data, develop reports, and make strategic decisions to elevate your business above your competition.

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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