If you still haven’t grasped the sheer magnitude of the World Wide Web, just consider that your website is a single part of a million-piece puzzle. So, unless you’re the CEO of Amazon and the likes, you’re most likely an average eCommerce entrepreneur struggling to survive in the overly-competitive digital market. This is not to say the eCommerce industry is not ripe for the picking. Quite the contrary.
By 2021, the industry is expected to surpass 4.88 trillion US dollars in market value, so the time to step into the arena and claim your piece of this sizable financial cake is now. Alas, getting people to actually visit your store instead of sticking with already established brands can be a cumbersome task, so here are five effective tips on growing your new eCommerce store like a pro.
Brand yourself the right way
Out of millions of online stores on the web, why would anyone give your brand a passing glance on their way to their favorite digital retailer? The truth is that without a strong brand identity in place, most people won’t even notice that you exist. Such is the power of branding in the modern business world.
You can start by detaching yourself from the stereotypes and showing the world that you’re a store with more than just product descriptions and a beautiful website. You’re a brand that cares, you have a face and an identity that boast a unique tone of voice, and a set of values that strike an emotional chord with the customer. You need to build a brand people will know and love. With that in mind, the next part will be weaving that identity into your content strategy.
Harness the power of SEO content
Content marketing is becoming increasingly important for e-commerce businesses as the years go by, and the present and near future are all about crafting SEO-friendly, stellar content on a regular basis. After all, if you don’t publish relevant articles and other content that will engage global audiences and help you expand your brand’s reach, how do you expect to surpass the competition in the long run?
To give your audiences something to believe in and incentivize them to visit your online store, you want to keep these things in mind:
- Write blog posts that are friendly, relevant, and meaningful.
- Don’t use your blog to blatantly promote your products, but rather weave them into a story – help the readers imagine themselves using your products.
- Craft content with SEO in mind, and optimize every piece for Google and other search engines.
- Don’t forget about SEO link building and focus on building high-value links across the digital realm.
Build a user-friendly design
Arguably, the most important element of a winning eCommerce website is its design. Transparent, decluttered, utterly beautiful, responsive, and straightforward – the design of a modern online store must be up to par with the latest trends in the industry, as well as the latest expectations of the modern online shopper. As a point of reference, take the expanding Australian market.
In the Land Down Under, eCommerce is booming across the board, and every innovative digital marketing agency will tell you that user experience should be your number one priority. User experience is built by integrating your brand’s values, stories, messages, and visuals into a seamless, responsive design that works like a German engineer with the facial features of a Greek goddess. Function and form – that is the name of the eCommerce game.
If you’re not on social media, then it’s time you fired your marketing manager and started investing in social media management because that’s where you’re most likely to find your potential customers. Given the fact that social media has almost three billion active users, it only stands to reason that you should advertise your brand and disseminate your content across the most relevant platforms.
You can start by researching the most lucrative opportunities and leading active accounts across all major networks. Focus on building engagement and buzz around your brand with great content and various promotions and live events before you start spamming people’s feeds with paid ads. When you start advertising, make sure you use the SM analytics tools to segment your demographic, target accordingly, and schedule your ads to appear at the right places at the right time.
Focus on stellar customer service
Last but not least, customer feedback can mean the difference between life and death for your eCommerce store. In order to ensure positive reviews and customer satisfaction across the board, be sure to focus on delivering professional, timely, and comprehensive customer service that will answer all of the questions and problems of both your potential and existing customers on the spot. When the positive reviews start pouring in, you will witness an exponential rise in your website traffic and thus, increased conversions as well.
Getting your new store on the online map and in front of relevant audiences is definitely not an easy task, especially in such a competitive market. Nevertheless, you can ensure a steady rise to prominence in the industry by implementing these time-tested tactics into your growth strategy.