A/B testing, also known as split testing, is the practice of showing two variants of the same webpage, email, or advertisement, at the same time, and comparing which of the two deliver more conversions.

A/B testing is an experimental approach to obtaining statistical data which can be used to which design, copy, or strategies will provide optimal performance.

Why is A/B Testing Important?

If you are building a website, starting an email campaign, or running Facebook ads, A/B testing allows you to customize messages, change colors, and redesign messages to make the best impact with your target audience.

Some common tests include:

  • Call to Actions (CTAs)
  • Headlines
  • Product pricing
  • Promotional Offers
  • Product pictures
  • Long-form sales page vs. short.
  • Timing of upsells
  • Testimonials
  • Evidence of social proof
  • Forms

With A/B testing, you can dive deeper into the behavior of your target customer and tweak elements in your marketing that drive the best results.  

Contact us to convert these digital marketing definitions into a customer focused journey.

 

 

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Author Kevin Urrutia

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