Today when everyone devote some part of their daily life on social media platforms like facebook. Facebook had 2.32 billion monthly active users and these numbers are a big opportunity to improve your brand visibility. To encash this opportunity you can easily opt this social media platform as facebook allowed their user to do ads on some reasonable payment options. But for this you need to know how to use the platform to make most of it. Due to lack of guidance you can make a disastrous mistake resulting loss of time, money and efforts.
Do not over promote in your ad copy
The first step in facebook marketing is making an ad copy. Generally people think like a traditional marketer and end up with over promoting. In this digital age people love to be on facebook to entertain and explore new things. No one joins a social media platform to see commercial marketing campaign of a product. If you develop your ad copy in order to help individuals. Social media is a great tool to create awareness about your product as a huge number of users believe on information or suggestions they get on social media platforms.
You need to involve first, simultaneously make a connection after that you can share your brand achievements. But if you become too promotional you can make your crowd irritate resulting likes changing in dislikes. To avoid this you can simply wish your customer on your social media page which is a more humble way to promote your brand. Do not make a single ad copy try multiple ad copy and compare their results to continue with most productive. Plan a ad campaign based as per different stages of sales funnel. A detailed diagram is given below to make you understand sales funnel clearly.
These type of campaign requires ad based on content targeting on a specific type of audience. This campaign helps you get more audience involved with your brand creating a positive impact on cold audience as well.
Not choosing right target audience
After making a ad copy the next step is choosing your target audience but many neglect this resulting in non inspiring ad campaigns. To get a right target audience for your product you need to create a buyer persona. A buyer persona is a fictitious person holding all the characteristic of potential buyer based on real time facts. Even setting up your target audience is not just enough as facebook is a place where you cannot just set and forget. It is a ad platform where things are not always same. No matter how clearly you define your buyer persona or spent big amount. You need to analysis your ad response in order to update your buyer persona to make your ad campaign productive and you can make most of it. Also analysis of ad campaigns will help you to check return on investment. Understanding audience is made more easy by the help of various tools provided by facebook. These tools offer features which will help you to create your marketing campaign more effective. Insights can show details like audience who is already being reached. One can also experiment with different target audience with a variety of ads approaching their target audience. This will help you to learn and develop your social media marketing campaign effectively.You can also use automated tools like Facebook Power editor which facilitates creation, edit, publish numerous ads in one go.
Lacking of proper content
In social media marketing good content is the key to success but it is not the only thing. The content you post on your page including text, Image or video must portray your brand message. Variety will help you to refresh your audience but going out of context can confuse your audience. Developing a concise content can bring you more likes in comparison of lengthy posts. Post your content on regular intervals this will make your target audience habituals and easy delivery of your brand messages you want to convey. Many of your potential buyers come to your facebook page in search of brand details and other information. Consistency plays an important role.A brand page can be first impression on your target audience. You must provide as much information as possible about your brand. It must have details like address, working hours, contact details etc. This will help you to build a trust factor.
Expecting too much
Facebook advertising is a tool which can help you making your brand visible on chargeable basis. It is will simply work as per your marketing strategy. You can develop your targets on the basis of your previous business data like average order quantity, basic cost, condition, market trends. You cannot expect too much as facebook ad is just a tool. Making unrealistic expectations will lead to failure.
Not using Facebook live often
With decreasing attention span people are more interested in watching videos than reading. You can easily approach your audience with facebook live. Which allows a video interaction between users. Another reason to use this is facebook provides priority to live. Most of the marketing campaigns underestimate facebook live actually they are missing their opportunity to reach a wide audience. You must conduct facebook live sessions in order to deliver your brand message and providing suggestions. Which can make a difference in life of your target audience.
Facebook is a social media platform which can help you in making your brand more visible.
It needs careful selection of strategy as putting several type of strategy can lead to complexity resulting in ineffective campaign. You can make amendments in you strategy by analysing your ads on regular intervals. Customise your pixels and retarget your audience in order to create your Facebook marketing strategy more effective. As little mistakes can sour your whole social media marketing strategy. If you have any other tip regarding facebook marketing mistakes must leave us a comment. We will check that and add accordingly.