Last Updated on
Mobile apps can bring you greater revenues, sales, business opportunities, and an even larger follower base of users and customers. In Feb 2019, there were around 2.2 million apps on the Apple App Store, and approx. 2.6 million apps of the Google Play Store. With so many options available to the users, it is important for you to reach to the target market and customer segment so that people are aware of your app and its functionality/ benefits. A leading and expert mobile app development and marketing company can also help you in your endeavor, and advertise your app on Facebook.
When you are looking for the most prominent platforms where you can highlight and advertise your mobile applications, social media websites including Facebook offer immense reach. Facebook is one of the most popular social media websites, with a user base numbering more than 2 billion. Of all these people, around 87% of people access Facebook through their smartphones and tablets. Therefore an app can be instantly downloaded by a user through social media when he or she finds it useful. Advertising on Facebook is quit affordable when compared to other platforms, and it would be a blunder not to reach to customers and audience through Facebook, an easy-to-assess platform.
Start using Facebook for advertising your mobile app
The first step of the process requires that you set up the Software Development Kit (SDK) for Facebook. The Facebook software development kit will help you to:
- Authenticate the uses through their FB credentials.
- Provide an easy login option to the users through the email address or the phone number.
- Enable the sharing of all kinds of content from the application that you are offering to Facebook.
- Reading and writing for the graph APIs.
You can also use the Facebook software development kit for tracking different kinds of in-app events. Some of these include:
- Added payment info
- Added to Cart
- Added to wishlist
- Initiated check out
- Unlocked achievement
What you should remember that the Facebook SDK works only for Facebook advertising. If you are integrating the application with many different platforms, you can use the Mobile Marketing Platforms or MMPs. MMPs can also be used when the conversion path of your application consists of many different conversion points.
Place your Facebook App Ad
After the MMPs and SDKs solutions are well integrated, you have to use the Facebook Power Editor for setting up the mobile app installation campaign for your particular application. You have to choose the objective named “mobile app installs “and create the advertisement campaign by building your own ad set. Subsequently, you will have to choose the application that you want to advertise and promote on Facebook. You also have to you set the iOS, and the placement requirement, which will help you target the devices that will install and run your application.
The Ad Manager page of Facebook will have a green button located on the right side of the page in the top-most area. The button will contain the text “create ad”. Click on the button, which will open a list containing objectives for the advertisement campaign. Choose the option “get Installs for your app”. You will have to enter the URL of the application you want to advertise. You can get the Facebook URL from the Google Play Store or the Apple app store. Remember that you will have to create different advertisements for different app stores.
Choosing the Audience
In the last part of the process, you need to select the audience and the building strategy for the application. There are a number of options available in this regard. If you are new to it, you can choose the lookalike audience option, which will have a list of the high-value purchasers. App bidding strategy like the oCPM will help you have a good lead for the campaign.
You will be able to precisely locate the target group and customer segment as Facebook provides ample leverage in this area.
Mobile Platform: The platform you choose (Android or iOS) will help in targeting the right customer segment. There is also the option of choosing the minimum operating system (this can be Android 4 or iOS 6).
Wi-Fi/Data: Another option you get is to display the advertisement for the users having Wi-Fi, or for all the users. The size of your App can be an important indicator in this regard.
Region/Location: Facebook also offers you the option of choosing the target country, state, cities, as well as addresses, for the customer/audience base. You can also choose in between the users that are actually living at the place, have recently relocated to the destination, or are just traveling through.
Demographics: Next, you can also choose the gender, age, and language of the target customer group. This can be a great tool of marketing and advertising that will help you reach specific audiences. Remember that people do not always use the native language of the country where they are currently residing.
There are also other demographic and other classifications under which you can further specify your audiences for a Facebook ad. These may include education, relationship, activity, work, politics, life events and parents among others.
Interest: The interest option helps you locate audiences on the basis of their interest. For instance, you can identify your customers on the basis of their interests in the category “food and drinks” and subsequently, in “Chinese cuisine”.
Behavior: The consumers can also be identified on the basis of their active behavior online, and on the digital mobile devices. You can set the behavior to travel, digital activities, expats, and others.
Connections: It is possible to target and identify the audience on the basis of connections. For instance, you can identify users who are connected to any event, application, or page.
Set the Ad Spending
You can have a lifetime budget and spending for your ad or can set the spending to a monetary amount for each day. If you have identified a particular or specific time period for which you want to advertise your ad, you can opt for the lifetime budget option. The continuously ads option can be used for daily spending. You also have to schedule the ad by providing a start and end date to it, or by choosing the continuously ad option. Set your own limits for a maximum bid for user clicks, or you can choose the “best price for most number of clicks” option.
Your Facebook ads may contain up to 6 images (of size 1200 by 628 pixels). Facebook ads manager also offers you the analytics option. This helps you know which images are performing better. You can also choose the fan pages on Facebook, where the link, description, and Logo of your App will be placed. There is also the option of the “deep install” links that will land the user to a specific page within your app.
Once all the peculiarities have been taken care of, you are ready to press the “place order” button. You have to wait for some time before Facebook approves your advertisement. Remember that if you make any changes to the ad, it will require re-approval.
Author’s Bio: James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.