The online world is full of competition. Every brand is struggling to create its unique identity and ultimately increase its sales. Creative marketers are always planning for new tactics to boost sales and Facebook ads are one of them. Facebook ads are used by almost every brand regardless of their market size. It has been commonly observed that some brands have got great fame through their Facebook ads while others were not successful with this strategy.
Let us see what the five best ad campaigns of Facebook are:
Messenger ads of Facebook have great strength in them. Today, marketers believe that we have to go where people are chatting and use unique CTAs to grab their attention. Click to ads, sponsored messages, stories and inbox messages are some of the forms of messenger ads.
We have a great example of Mobile Monkey here. They build chatbots in minutes. They have made a strategy for generating leads and for that, they opted for a messenger ad campaign. In this campaign, they selected messages for delivering their message. Whenever the user clicks on their message, he will be taken to a messenger chatbot.
But why the user will click on the message. For this, one needs to grab attention by showing something unusual. They opted for the thing that stood out of the box. It was a colorful unicorn. Since people have never seen a colorful unicorn, they were amazed to see what it is about. Then they left people wondering by using the CTA “send me the secrets”.
Facebook’s video ads have no comparison with any other marketing tactic. Many brands have done research and results have shown that video ads are doing great. A study shows that video ads are 20% more effective in comparison to images.
Thus, thousands of brands are using videos for their ad campaigns. This does not mean that you have to spend a hefty budget in making videos. You can simply make videos with your smartphone. However, what you are showing in your video is important. The message should be attention-grabbing and people should stop to see what it is about.
We have many examples here. Some brands are using stories of change-makers in their videos while others are integrating humorous messages to grab customer’s attention. The brand TOMS excellently did funnel marketing through Facebook videos.
Their campaign started with stories of change-makers in the first step. Then in the second step, they connected their products with these stories by using short videos. They also announced giveaways to people who comment “TOMS”. The brand got a huge number of visitors and then they retargeted their highest visitors by using dynamic product ads.
Lead ads are used for growing your e-commerce mailing list. Instead of directly asking for the information, brands are using some unique strategies.
Here we have an excellent example of Jon Loomer Digital. His creativity is commendable. He has gone out of the box and created a quiz. He wanted to get the contact information to generate leads, for this he created 9 questions and a quiz that stated: “test your knowledge”. After the quiz, it was shown that correct answers will be emailed and for that one has to give the contact information.
The content of the image that stated “quiz”, left the people wondering what this quiz is about. People always find it interesting to check their knowledge and once they are done with the quiz, they will definitely provide their information for knowing their results.
Similarly, if one has opened a new carpet cleaners London shop and wants to collect information about potential clients. They can start a lead ad campaign by saying that the ones who fill this short form will get a 5 % discount.
The dynamic ad campaign of Facebook automatically promotes the products to people who have visited the page often and have shown interest in the products. We just need to upload our campaign and then the products will be displayed automatically with up to date pricing.
Dynamic ad campaigns work greatly when people visit the page but do not make a final purchase. If this is happening repeatedly, and even dynamic ad campaign is not showing results, then the marketer needs to change its strategies. Sometimes, a revised pricing policy can do wonders.
We have an example of Brave Fabrics here. They were successful in increasing their ROI through Facebook’s dynamic ad campaign. They promoted the products in which users have shown interest but did not make a final purchase. They also kept their prime focus on their most profitable products and eliminated the lowest profit-making products from their list.
The campaign of collection ads has provided tremendous sales to some top-notch brands of the world. People on social media want to get maximum information in the shortest time. Thus, they get bored with a single product image. Collection ads show a video or an image over a group of products. Thus, brands get the opportunity to show maximum stuff by taking less time of the viewers.
Dollar Shave Club has set an excellent example in this campaign. They were successful in increasing their subscriptions dramatically. This campaign is highly effective for previous customers. However, one needs to make sure that the designs and images are attention-grabbing in nature.
Whether it is a messenger ad or a lead ad campaign, a short Facebook video or a dynamic ad of product collection, we need to make sure that our efforts are consistent. Consistency is the success factor of campaigns. These campaigns can never provide results in one day. One needs to keep a track and consistently make the required changes to get favorable results.
It should be kept in mind that our competitors are well-aware of the above campaigns. Thus, in order to boost our sales with a larger margin, we need to think creatively.
Author’s Bio: Shawn Mike provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.