Instagram Ad Specs And Sizing 2023


Kevin Urrutia


Instagram Ads, Marketing


June 06, 2023

What type of campaign will you start in 2023? With Instagram, there are seven different ad types you can choose from.

Understanding each type of Instagram ad will help you know which layouts and why to use them. Keep reading to learn a few tips on how to improve your ROI when advertising on Instagram.

As you read through this article, you will:

Let’s start going through each type of Instagram ad so you can decide which one you should use for your next campaign.

1. Single Image Instagram Ads

Photo ads are one of the most popular ads on the platform. It features a single image, some ad copy, and a call to action to promote your products, services, or brands.

Why use this type of ad?

The single-image Instagram ad is a subtle Facebook advertising strategy to add your promoted image in a non-intrusive way. Use this to provide a native experience as your target audience scrolls through their feed.

Try different Instagram ad sizes for your images

Single Image Instagram Ad Specs:
  • Use: .jpg or .png
  • Maximum file size: 30MB
  • Landscape image size: 1200 x 628 pixels
  • Square image size: 1080 x 1080 pixels
  • Vertical Image: 600 x 750 pixels
  • Text limit: 2200 characters (125 is recommended)
Use these Call-to-Actions:
  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Get Directions
  • Learn More
  • Get Showtimes
  • Download

2. Instagram Video Ads

If you have a . GIF or video file, you can use them to create a stunning ad on Instagram. These are great for grabbing someone’s attention and increasing engagement with your business.

Why use this type of ad?

Instagram video ads are a great way to introduce your business or explain how your product works.

Use GIFs to create a simple explainer video

Instagram Video Ad Specs
  • Use: Video media formats (e.g., .mp4, h.264, .gif)
  • Landscape video: 600 x 315 pixels (min. Resolution)
  • Square video: 600 x 600 pixels (min. Resolution)
  • Vertical video: 600 x 750 (min. Resolution)
  • file upload size: 4GB
  • Video Captions: optional
  • Video Ratio: 4:5, max. 16:9
  • Video Duration: 60 seconds
  • Image Ratio: 4:5 minimum, 16:9 maximum
  • Text limit: 125 characters (recommended)
  • Hashtag Number: 30 maximum (Tip: add more hashtags in the comments)

3. Instagram Carousel Ads

Instagram carousel ads are those with dots at the bottom, encouraging viewers to scroll through the reel of images. There are some clever and creative ways you can use Instagram carousel ads.

Why use this type of ad?

Use Instagram carousel ads to take your audience through your business, brand, or product.

Airsorted creates a brilliant journey in this carousel ad! Here’s a great example:

Instagram carousel Ads Specs
  • File type: jpg or png
  • Maximum file size: 30MB
  • Minimum Image Width: 600 pixels
  • Image Ratio: 4:5 minimum, max. 16:9
  • Text limit: 2,200 maximum (*although Instagram recommends staying below 90 for optimal delivery)
  • Video Duration: 60 seconds maximum
  • Hashtag Number: 30 maximum (*you can add additional in the comments)

4. Instagram Slideshow Ad

If you want to take a shortcut by creating motion ads without scripting a video, try Instagram slideshow ads. You can choose up to 10 images and embed music in the background to create a visually appealing video style for the ad.

Why use this type of ad?

Unlike the carousel ad type, the Instagram Slideshow Ad automatically plays like a video and takes viewers through each image you upload.

Use Facebook’s Ad setup for your Instagram Slideshow Ads

Instagram Slideshow Ads Specs
  • File type: jpg or png for images; wav, mp3, m4a, flac and ogc for sound files
  • Minimum Image Width: 600 x 600 pixels, max. 1080 x 1080
  • Text limit: 125 maximum
  • Image Duration: up to 50 seconds/image
  • Disclaimer: Avoid copyright infringement by purchasing licensed sounds and music

Pro Tip

You can set up and design your Instagram ads in the Facebook Ads Manager or the Facebook Power Editor. Enjoy total creative freedom for your Instagram Ad campaigns.

5. Instagram Lead Ads

When Instagrams users click on the “sign up” feature on the Instagram Lead Ad type, they can collect a lead instantly. However, ensure your privacy policy is ready to include in the ad setup.

Why use this type of ad?

Generate more leads by capturing contact information directly from Instagram.

Lead Ads open on Instagram to collect contact information

Instagram Lead Ads Specs

6. Instagram Stories Image Ads

If you want to capture attention while someone is browsing through stories, there are a few ways to do it. Instagram stories image ads lets you create up to 6 images with a “swipe up” feature that directs interested viewers to a target URL.

Why use this type of ad?

This is a great way to get your business to appear in people’s stories, and there’s no limitation to how you can design them.

Instagram Stories Image Ads Specs
  • Use: jpg, png
  • Maximum file size: 30MB
  • Recommend image size: 1080 x 1920 pixels
  • Disclaimer: Remember to limit the amount of overlay text in the actual image, as you could have your ad rejected. Instead, use Instagram’s text and sticker features to add custom visuals and notes to your ads
  • Ad duration: 5 seconds

7. Instagram Stories Video Ads

If you want to capture attention while people are browsing through their stories, use a video. Remember that many people looking at their stories don’t turn on the sound. Remember to ensure your message is delivered in the video ad you design.

Why use this type of ad?

Instagram stories and video ads are a great way to engage your audience and remind them of your deals and offers.

Instagram Stories Video Ads Specs
  • Use: mp4, mov
  • Maximum file size: 4 GB
  • Recommend image size: 1080 x 1920 pixels
  • resolution: 720p
  • video length: 15 seconds

Want to know how much these ads will cost you? Before starting your ad campaign, check out this article about Instagram Ad Costs.

Next up

Facebook Marketing Is A Winner

Next up

Facebook Marketing Is A Winner

Next up

Facebook Marketing Is A Winner

Next up

Facebook Marketing Is A Winner

Next up

Facebook Marketing Is A Winner

Next up

Facebook Marketing Is A Winner

What are you waiting for?

Work With Us