Facebook Marketing

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

February 09, 2024

Facebook marketing is one of the most prominent digital channels to target potential customers. It offers various paid and organic tools to deliver messages and content to grow brand equity, social influence, and revenue.

Why is Facebook Marketing Important?

Both brands and businesses use Facebook marketing to grow, expand their presence, and increase revenue.

Facebook also has some of the lowest marketing expenses, which can help keep marketing spending low. Being budget-friendly, Facebook has become a go-to for strategic growth for small and large businesses.

Other benefits of Facebook marketing include:

  • Deep data via Facebook Analytics
  • Increase traffic to websites, landing pages, and apps
  • Targeting prospects interested in your products and services
  • Exposure on a global scale


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