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Facebook analytics is vital to improving engagement and reach on social platforms. It provides critical information about the demographics (i.e., age, gender, interests, etc.) to improve Facebook marketing targeting.
Why is Facebook Analytics Important?
Facebook analytics give you a better understanding of who engages with your business. It shows you where and how they do it.
The user data offered in the Facebook dashboard gives you pinpoint precision for targeting Facebook Ads to the right audience. You can target custom audiences by interest, education, relationship status, location, and more. You can even target users by email addresses and other detailed features to get the best return on investment on your marketing spend.
If you’re struggling to understand your Facebook Analytics, contact us to improve your next campaign.