Share of Voice (SOV)
Table Of Contents
Recent Posts5 Ways AI Will Shape the Graphic Design Industry in 2024 Finding The Top Long Island Marketing Companies How to Get Verified on Instagram How Do I Calculate Shipping Costs? How Do I Start a Dropshipping Business? Hiring A Marketing Company Can Change Your Business Outlook! Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide How Do You Do Facebook Marketing? Benefits Of Marketing With Facebook Facebook Marketing Is A Winner How to Install the Facebook Pixel In Wordpress Key to Creating Loyal Customers
Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche.
During an advertising campaign, this metric evaluates a brand’s exposure and presence within an advertising medium. Share of voice can be calculated against an entire industry, various categories, or select competitors.
Measuring your brand or business’ share of voice is an effective way to measure the relative success of your marketing.
Understanding the share of voice for your marketing gives you a strategic advantage, allows you to measure your impact, and identify opportunities to increase your online influence.