Digital Marketing Dictionary

Share of Voice (SOV)

By June 20, 2020 One Comment

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Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche.

During an advertising campaign, this metric evaluates a brand’s exposure and presence within an advertising medium. Share of voice can be calculated against an entire industry, various categories, or select competitors.

Why is Share of Voice Important?

Measuring your brand or business’ share of voice is an effective way to measure the relative success of your marketing.

Understanding the share of voice for your marketing gives you a strategic advantage, allows you to measure your impact, and identify opportunities to increase your online influence.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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