Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche.
During an advertising campaign, this metric evaluates a brand’s exposure and presence within an advertising medium. Share of voice can be calculated against an entire industry, various categories, or select competitors.
Why is Share of Voice Important?
Measuring your brand or business’ share of voice is an effective way to measure the relative success of your marketing.
Understanding the share of voice for your marketing gives you a strategic advantage, allows you to measure your impact, and identify opportunities to increase your online influence.