Digital Marketing Dictionary

Multi-Touch Attribution

By June 20, 2020 No Comments

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Multi-touch attribution is a marketing technique that evaluates the impact of each touch point that drives conversions. Understanding touch points is a subset of marketing attribution and allows for accurate analysis of a marketing campaign’s success.

Why is Multi-Touch Attribution Important?

Today’s buyer journeys involve multiple touch points. For example, customers are using different devices, platforms, and social media channels to connect and engage with their favorite brands and businesses. Having a market attribution model helps to understand where to devote market spend, funds for similar campaigns, and minimizing funds to ineffective or inefficient marketing strategies.

Tapping into your multi-touch attribution allows you to visibly see the success points for each user journey. Using the data from your web analytics coupled with your marketing attribution model, you can make informed decisions to increase visibility at top-of-the-funnel, shorten the sales cycle and engage customers with fewer yet more effective marketing messages.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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