Market Attribution Models
Recent Posts
Twitter vs Facebook Threads: What Industry Experts Say? 3 Basic Ways to Rank Your Ecommerce Website in Search Engine Pages Finding The Top Long Island Marketing Companies How to Get Verified on Instagram How Do I Calculate Shipping Costs? How Do I Start a Dropshipping Business? Hiring A Marketing Company Can Change Your Business Outlook! Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide How Do You Do Facebook Marketing? Benefits Of Marketing With Facebook Facebook Marketing Is A Winner Key to Creating Loyal CustomersMarketing attribution models reflect the various touch points, channels, and influences affecting customers with a business. This is an established “model” that outlines the entire journey from initial contact to final sale. It identifies how a customer is introduced to a business, the interactions they make, and the process to complete a sale.
Why are Marketing Attribution Models Important?
Marketing attribution models allow you to analyze and determine which marketing tactics are contributing to real sales, conversions, and growth at your business.
There are a few types of attribution models you can focus on, such as:
- First-Touch Attribution. This focuses 100% on the initial point of contact between a customer and your business. This identifies the channels your leads come from and gives all credit to the first touch.
- Last Touch (Opportunity Creation Touch) Point. This is a simple model that focuses on the last point of contact before a lead converts into a sale.
- Multi-Touch Attribution. This model distributes credit along varying moments in your funnel which contribute to a lead becoming a buyer.
The model you use for your business should answer questions like, “How many marketing channels do I use?” and “How long is my marketing cycle?”