Email Marketing


Kevin Urrutia


Digital Marketing Dictionary


May 05, 2024

Email marketing is a method of promoting products or services via email. It utilizes strategic ideas to build and nurture relationships with potential clients and customers.

Why is Email Marketing Important?

Email marketing gives you a strategic approach to sharing messages, information, and promotions with audiences interested in your business. Newsletters can be sent weekly to keep audiences engaged and maintain a steady revenue stream.

The cost and ease of setting up email marketing campaigns make this a go-to strategy for digital marketers. Also, setting up an autoresponder helps to reduce operations and send more messages to an extensive list.

To make email marketing more effective, personalization is the key. Including the name and other demographic details in the subject and email body helps to drive email opens and reactions to your call to action.  

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