Email Marketing


Kevin Urrutia


Digital Marketing Dictionary


September 27, 2022

Email marketing is a method of promoting products or services via email. It utilizes strategic ideas to build and nurture relationships with potential clients and customers.

Why is Email Marketing Important?

Email marketing gives you strategic approach to sharing messages, information, and promotions to audiences interested in your business. Newsletters can be sent weekly to keep audiences engage as well as to maintain a steady stream of revenue.

The cost and ease of setting up email marketing campaigns makes this a go-to strategy for digital marketers. Also, setting up an autoresponder helps to reduce operations and send more messages to a large list.

To make email marketing more effective, personalization is the key. Including the name and other demographic details in the subject and email body helps to drive email opens and reactions to your call to actions.  

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