In the world of digital marketing, landing pages have a vital role to play. Landing page or a destination page is the standalone web page that will act as the source with the help of which leads are generated for the website.
The higher the number of leads, the more chances are for a company to make money. When visitors open the landing page, they are now just a few steps from becoming the customer for the website. Therefore, a landing page needs to be intriguing and engaging to create curiosity among the people and then to visit it.
The rate of landing page conversion can vary depending on the popularity of the website. Generally, there is an average 11.45% of conversion rate and based on the industry and the kind of website you have, and the conversion will vary.
If you have a website and want to know how you are going to create a successful landing page, then today’s article will be of great help. We are going to talk about ten essential ways by which you can create a successful landing page.
10 Brilliant Tips to Create a Landing Page
You can create a successful landing page by following different strategies and methods. But here are the top tips that will help you to create a brilliant landing page.
- Interesting visuals and design
The visual content of your website is probably one of the essential parts of the entire proc. In the world of marketing, visuals play a significant role in the optimisation of a landing page because our brain can process images significantly faster than reading texts. Always use high-quality images which are clear and easy to read.
You need to work on a brand logo and colour which will help your website and brand to become a unified entity. The main idea of becoming successful in this process is to make the website more attention-grabbing. However, do not make it too much complicated by using pictures. Keep it simple but at the same time subtly try to grab the curiosity of the visitors to your page.
- Use videos and clips
Yes, images are much more interesting and much more vivid than texts, but videos do the work more efficiently. Nothing can explain your product or service better than a video. So using videos on your landing page will help you a lot.
Your customers will be able to understand what you have to offer in a better way and thus they will show genuine interest in your products and services. However, don’t upload a 10 minutes video which will consume a lot of time. An ideal video clip should be less than 2 minutes which will describe all that you have to offer.
Make sure the video is also integrated with the right captions and subtitles which will help a lot of viewers to understand the video more efficiently.
- Use an engaging heading
Many people tend to neglect the importance of a proper heading on their landing page. But do not forget that we visit a website only by reading the heading given, right?
Your headline must intrigue the readers to click on the link provided and then visit your landing page. A short, simple yet very interesting headline is the key to significant lead generation, and it can deliver you fruitful results. A heading within 12-15 words is considered to be ideal so that they can read it in a glance.
- Create attractive subheadings
Headings are meant to attract the customers to your website, but the subheadings are used to make them stay. The subheads should carry a bit more of depth about the topic, and there should be a slight inclusion of elements of persuasiveness.
Arrange the content in your website in such a way which will indicate what you want to offer and how are you going to do so. Be specific but don’t miss out on the depth. If you can efficiently explain what you have to offer, your readers can connect with your website in a better manner.
- An efficient explanation
Your readers should understand what you are trying to offer in this website. You need to be very clear and specific about it, because if your customer is not able to understand what you want to offer, then consider them lost. An efficient explanation is vital.
Bring you headings and subheadings to sync with the explanation which will persuade the readers to stay and clear their doubts. Always create an explanation which seems to be benefit oriented because that is why people visit your website – to benefit in some way or the other.
- Talk about pleasure
Humans are pleasure seeking beings, and every individual out there will move mountains to gain pleasure which can of different forms varying from person to person. Thus, you need to incorporate pleasure in your landing page. You can do so by showing how your products and services can help the customers to get a pleasurable experience.
Make sure to focus on the emotional side of the product instead of only talking about the functional aspects. If your landing page can resonate well with the elements of human emotions, then you will get a significant lead generation.
- Show your authenticity
You need to show your customers that your website is genuine and all the services you provide are authentic. Nowadays, a lot of visitors first check the authenticity that the website has and only after that they will be interested in making a transaction.
You need to add your brand phone number, physical address, email id, social media handle links and if possible then other ways via which a customer can check out your brand or contact you. Another way by which you can show your company is genuine is to assign customer support.
The simpler it becomes for your customers to reach out to you, there are more chances that they will be interested in your products and services.
- Optimize the landing page
All this while we have discussed what are the different elements which will help you to create a brilliant landing page. But you must optimize your page to make sure it can be up and running throughout the day without any hassles.
For instance, you need to focus on mobile device optimization for your landing page because more than 57% of the total traffic is usually from mobile devices. So you need to optimize the website accordingly, or else mobile device users will not be able to access it.
Make sure to work on the loading time of your landing page. If your page keeps loading, then, without doubt, the visitors will divert to another website. Hence the website should be very responsive and have quick loading time.
- Offer a guarantee
Let’s be honest, all of us prefer to purchase products and services which comes with a guarantee, isn’t it? Therefore your landing page should also be providing a guarantee to the customers if you want to build a successful website. Guarantees help the people to stay assured that they are covered in case their product is facing any difficulties.
The word “guarantee” itself can change the whole perspective of the visitors. Always mention the guarantee in such a place where they can easily notice it. Well, what’s the point if they cannot even see it anywhere. Preferably you can place it close to the CTA, heading or anywhere on the page which will be easily noticeable.
- Create a community
Creating a community is very important, and if you cannot assure your customers that you do not have a base of happy customers, then they will be a bit decisive in purchasing from your website. The best way to do so is by forming an online community and forum.
New visitors can check out the discussions and also ask any questions they have which will be answered by previous customers. This creates a sense of confidence and helps the people to stay assured that they are not being duped or tricked into something wrong.
You can ask the visitors to subscribe to newsletters or join the online forum and community by using terms like “Join Us” or “Become a member”. This can not only help them to tackle any difficulty they might be facing but also keep them updated about any announcements.
So here are the top 10 essential elements which are required to create a successful landing page. The use of all these elements has proved to be beneficial and useful for several people. It takes time and a lot of effort to create a perfect landing page and therefore you need to use different ways to make it work patiently. You need to implement the elements in the right direction so that they can work systematically and help you create the best landing page out there. Moreover, if you would like to maximize you’re landing page conversions, this guide will surely interest you.