A call-to-action (CTA) is a compelling statement or web element that encourages an online audience to take a specific action (i.e. click here, subscribe, buy now, etc.).
Business use call-to-actions to strategically attract their target audience to respond to their messages with a unique action.
Why is a Call-to-Action Important?
Having a call-to-action gives you a chance to motivate your audience toward your business goals. This could be to sign up to a newsletter, download an app, or purchase a product.
CTAs motivate your audience to move through your sales funnel. They serve as transitions through different stages and help create a conversion focused journey.
The best ways to use a CTA include:
- Offering a free ebook or white paper
- Providing a deal or discount
- Subscribing to a newsletter
Ultimately, call-to-actions are an online necessity to interact with an audience and direct them specific goals at your business.