Table Of Contents
Recent Posts5 Best + Free Facebook Marketing Books  [UPDATED] How to Get Verified on Instagram Best Instagram Tools to Boost Your Marketing Campaigns Ready, Steady, Go: How to Achieve Your Goals in 50 Days Best Instagram Practices for Increasing Sales and Engagement Some Important Things to Note While Testing Salesforce Create A Logo Social Media Icons Online Business Ideas Best Ways to Get Feedback How Cloud Computing Helps in the Field of Mobile App Development Social Media Marketing
A call-to-action (CTA) is a compelling statement or web element that encourages an online audience to take a specific action (i.e. click here, subscribe, buy now, etc.).
Business use call-to-actions to strategically attract their target audience to respond to their messages with a unique action.
Why is a Call-to-Action Important?
Having a call-to-action gives you a chance to motivate your audience toward your business goals. This could be to sign up to a newsletter, download an app, or purchase a product.
CTAs motivate your audience to move through your sales funnel. They serve as transitions through different stages and help create a conversion focused journey.
The best ways to use a CTA include:
- Offering a free ebook or white paper
- Providing a deal or discount
- Subscribing to a newsletter
Ultimately, call-to-actions are an online necessity to interact with an audience and direct them specific goals at your business.